Executive Producer at KSAT 12 News
Broadcast Media | San Antonio, Texas Area, US
· Acknowledged as a problem-solver and consensus-builder among station staff
· Experienced community builder, committed to engaging with our viewers-clients-team members online and offline
· Confident in balancing long-term and short-term projects
· Able to quickly adapt to changing priorities and unforeseen challenges
· Eager to develop new skills and find creative ways to utilize them personally and professionally
Specialties: · Use of Social Media in Story Development & Distribution
· Acknowledged Team Leader for station’s social media strategy and best practices
· Creating, Developing & Researching Story Ideas
· Multi-platform Writing & Editorial Content Creation
· Creative Storytelling, Including Progressive Use of Graphics & Innovative Use of Production
2010 - Present
Freelance Writer / KMAC & Associates
Interview, write and edit online newsletters for San Antonio-based coach and consultant to
nonprofit organizations. Assist with content creation for relaunch of website. Write and edit
promotional material for workshops and other public appearances. Assist with training and maintenance for Facebook and LinkedIn accounts.
2001 - Present
Executive Producer / KSAT12 News
Responsible for editorial content of daily newscasts. Initiated development and implementation
of social media in broadcast news strategies and station promotion. Lead Twitter Producer for
@ksatnews. Lead Facebook Page Administrator for KSAT 12 & KSAT.com. Assist line
producers with conceptualizing elements for better storytelling and improved pacing. Assist
reporters and anchors in strengthening and focusing their writing and on-air presentation. Work
closely with station management team to develop strategies to maximize newsroom potential
and station growth. Collaborate with Creative Services Department in promotional strategies
for news product.
Senior News Producer / KSAT 12 News
Produced daily, early-evening newscast (various time-slots). Worked closely with newsroom
staff to generate and develop stories, including proof-reading of copy and coordinating
graphics and pre-production elements. Collaborated with production department and art
department to enhance newscasts through innovative graphics and production values.
News Producer / KSAT12 News
Produced nightly, half-hour newscast. Coordinated local, remote and satellite reports for newscast. Responsible for generating and writing for 10pm newscast. Highly involved in promotions for newscast.
News Producer / NightBeat at 10
Produced nightly, half-hour newscast. Coordinated local, remote and satellite reports for
newscast. Responsible for generating and writing for 10pm newscast. Highly involved in
promotions for newscast.
News Producer / KENS-TV
Produced variety of newscasts during tenure at station. Began in 1988 as unpaid newsroom
intern gaining college credit. Hired in 1989 as producer of one-hour morning newscast.
Eventually named producer of 10pm newscast. Responsibilities included organizing and
writing news content and coordinating special reports as needed. Generated, researched and
scheduled in-studio and remote interviews regarding local issues of interest. Consistently re-
formatting newscasts to meet changing needs of audience and station philosophy.
St. Mary's University
Activities: Student Government Association, Inter-Residence Hall Association, Chi Phi Little Sister, NUVO
I love learning new things - right now, I'm trying to learn anything and everything I can about making new, meaningful connections through Social Media.
Trying new restaurants is a passion (but I don't let new places get in the way of making a return trip to an old favorite), I adore traipsing through open houses (just to get great ideas), and I'm a big fan of a good book!