Simply complex.
Basketball, Food, Hip-Hop and Interwebz.
● Responsible for planning and implementation of content from idea to completion, contributing to the success of Spurs Sports & Entertainment's overall business objectives.
● Lead the interactive marketing team with customer service, fan engagement and extending the brand's reach through it's social networking channels of Facebook, Twitter and YouTube and enhanced the organization's connection with its fans.
● Partnered with players and team management to produce original and ground breaking player content.
● Direct, produce, conceive, shoot and edit original video content totaling more than six million views.
● Managed the interactive marketing department's work flow by assigning tasks and also specific teammate assignments for game nights duties, community events and appearances
● Produced weekly content and ticket based e-newsletters, distributed them to each franchises' database list
● Developed best practices and process for company to follow when sending database e-mails and improved open and click through rates above and beyond the industry standard.
● Fostered team work among other departments to utilize and segment databases to better target and deliver messages for internal messages as well as sponsored messages.
● Created and engaged season ticket holders with their own branded newsletter personalized from their dedicated season ticket service team.
● Primary media relations contact for women's volleyball and women's tennis teams.
● Composed press releases and updated official athletics website.
● Produced media guides from conception to layout and design.
● Assisted on national and local television broadcasts.
● Served as department photographer.