Ben Cappellacci
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Welcome to my website. Here you will find a quick overview of the kind of person I am, some of my ideas, activities and creations.
hello@bencappellacci.com
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Info
- UBC Commerce Student & EntrepreneurMarketing and Advertising | Toronto, Canada Area, CASummaryAn ambitious young professional talented in promoting strong team dynamic and with a passion for delivering complex projects under pressure. Uses a diverse set of experiences to craft creative solutions with a leadership style that blends the drive of competition and the collaboration of the internet age. Brings 3 years of experience in marketing campaign planning, execution and analysis and constantly seeking new challenges.Specialties: Campaign planning, User experience design, Managerial leadership, Competitive Analysis, Strategic PlanningExperience
- May 2011 - Aug 2011Marketing and Product Development / OneSpout.com Inc.• Created an analytics framework and protocol to strategically use visitor data to improve the user experience and increase registration conversion
• Led the development of models for three unique referral campaigns which decreased cost of acquisition by 90%
• Increased social media activity by 30% developing a social media content and engagement strategy that included website elements, page redesigns, web marketing and experiential activities in the local community
• Redesigned 80% of the sites key pages by establishing working protocols between business and technical units - Feb 2010 - Feb 2011Vice President, Academic and University Affairs / Alma Mater Society of UBC Vancouver• Modified the University Land Use Plan and campus development strategy protecting UBC’s urban farm and several hectares of key academic land from commercial development through formal negotiation and lobby documents
• Secured a three-year student transit contract and passed $800,000 in new annual funding for the AMS by creating a strategy and building a team for a campus wide referendum which drew 12,000 voters (21% of eligible population)
• Managed a staff team of four using $50,000 worth of programming to deliver over 13 projects including three research reports, six community consultations and two major events over a yearlong project timeline
• Oversaw a UBC record-breaking Shinerama campaign for Cystic Fibrosis where over 300 participants raised $30,000 compared to a previous $12,000 record) and won best campaign in Canada from the Canadian Cystic Fibrosis Foundation. - Apr 2009 - Mar 2010Student Senator / UBC Vancouver Senate•Participated in the review of UBC Library Strategic Plan
•Contributed to the implementation overview of Credit/D/Fail, an academic program designed to encourage students to explore diverse academic programs
•Pursued the development of a dual degree program between Commerce and Arts
•Chair of the elections review committee for the newly formed Commerce Undergraduate Society Board of Directors - May 2009 - Feb 2010AMS SafeWalk Coordinator / Alma Mater Society of UBC Vancouver• Created cost savings of $78,440 for the AMS by conceptualizing and coordinating the strategic merger of the Safewalk and AMS Safety Office services, while simultaneously while increasing service quality and availability
• Saved $20,000 in payroll costs by developing protocols and practices to hire, train and manage 60 part time staff
• Increased service patronage 10% by directing the implementation of a broad range of promotional strategies including web advertising, physical media, and experiential executions - Jan 2008 - Sept 2009Administration and Bookkeeping / Chernoff Fine Art• Administered the payroll, A/R, A/P, PST, GST and prepared year end statements and reports for auditors
• Streamlined and redeveloped the internal accounting system while migrating from QuickBooks for mac to QuickBooks for PC significantly reducing the amount of time required to complete regular bookkeeping
• Created a comprehensive instruction set which allowed for my job to be performed by the manager and owner - Aug 2007 - Sept 2007Junior Administrator / Ornge Transport MedicineResponsible for reporting to senior records administrator and preparing the necessary records data for over 10 major research projects.
Education-
2011 - 2012Sciences Po ParisExchange in Sociology, Economics, Art history
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2007 - 2012The University of British ColumbiaCommerce in Marketing, International Business
Activities: UBC Senate, Commerce Undergraduate Society, Alma Mater Society, Delta Kappa Epsilon, Order of Omega, Ignite! Business Conference, Totem Park Residence Association, Emerging Leaders UBC
Additional Information-
Websites:
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Honors:President’s Entrance Scholarship 2007 First Place in Management Information Systems at 2010 JDC West Business Case Competition First Place in 2010 Simon Frasier University Intercollegiate Marketing Competition
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Interests:Graphic Design and Information Design, Night and Landscape Photography, Modern and Classical Fine art, Baroque Architecture, DJing with Vinyl Records, Portage canoe-tripping, Camping, Kayaking, Mountain Biking, Sustainability, World Travel for Business, First Mover Technologies, Advertising and Marketing Strategy, Executive Leadership
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Tweets
- full speed ahead! #AMSElections #Ben4AMS
- Strengthening Student Influence starts with good relationships - Meeting with Christy Clark was a step forward for students #AMSElections
- tangible goal: a strategy for our clubs - a first for AMS.#AMSElections #Ben4AMS
- 24 hours of #AMSelections remaining: Have you voted yet #UBC?Jan 26, 12 from web Reply, Retweet, Favorite
- Met with Christy Clark today - she supported the campaign but she gave no official endorsement
- tangible goal: start lobbying for better liquor laws - stopping the draconian clampdown on alcohol on campus. #AMSElections #Ben4AMS
- tangible goal: Make mental wellness an AMS priority - shaping services policy around this principle.#AMSElections
- tangible goal: Pushing for centralized advising for students - less red-tape for students in need of help. #AMSElections #Ben4AMS
- tangible goal: Learning opportunities at AMS businesses - opportunities for applied learning #Ben4AMS #AMSElections
- tangible goal: A Transparency Officer - an accountable AMS #AMSElections #Ben4AMS
- tangible goal: BC Lobby Group - if not now, then when? #AMSElections #Ben4AMS
- Want questions answered but don't know what to ask? Read this http://t.co/pXMnU4L1 #AMSelections
- Come watch the #amselections debate tonight in Vanier at 6
- The first day of voting in the #AMSelections is nearly over - Have you visited BENforAMS.ca?
- @michaelhaack Preparing UBC for the transition to the New Sub - strengthening student influence and inspiring student culture - a better AMS
- Presidential candidate Cappellacci looks to lobby in BC http://t.co/QGTjxGqP #Ben4AMS #UBC #AMSElections
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Uploads
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Status
- Friends, Be sure to cast your vote before your last chance at 5:00pm today. It is sure to be a close race, and I would really appreciate your suppport by encouraging 5 other friends to vote. To vote, check your email for voting information and visit www.BENforAMS.ca to learn more about my platfom. It has been a long couple of weeks of campaigning, but this is the final stretch, and our last opportunity to make a positive impact at UBC and transform our student society. Thank you
- I am going to be Jello wrestling in the SUB for SCIENCE WEEK 2012 at 1 PM tomorrow - it's gonna get dirty
- I'm humbled by all the support from my friends - We have just one week to Vote Ben Cappellacci for AMS President!
- Why can't booby traps feel as good as they sound?
- You know what grinds my gears? The "new" Gmail
- Merry Christmas to all
- So ... what did everyone get?
- Joyeux Noël | Buon Natale | Gelukkig Kerstfeest | Merry Christmas
- Team America World Police
- Olso > Stockholm > Copenhagen! It's Scandinavia time!
