copywriter.
hi. my name is branka injac misic.
i am a mother, lover, writer, geek.
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- Copywriter & Social Media Coordinator at NimbleMarketing and Advertising | Brisbane Area, Australia, AUSummary
Mother. Lover. Writer. Geek.
Specialties: Usability copywriting focused on user experience (UX) and conversion rate optimisation (CRO).
What does that mean?
In a nutshell: I write online stuff so you don't have to.
I'm a web-savvy copywriter who can turn your site into a user-friendly, jargon-free place for your customers to sign up, join in, and give you some lovin' (or money, whatever works best).
I make your messages easy for people to understand and (more importantly) act upon.
Experience- May 2012 - PresentCopywriter & Social Media Coordinator / Nimble Australia Pty Ltd
- Aug 2009 - PresentUsability Copywriter (focus on UX and CRO) / Freelance Copywriter
Copywriting for print and online media/communication, development of creative concepts, brand consultancy, brand/identity development, art direction and graphic design, creation and development of an online creative magazine....
CLIENTS: World Vision, The Coffee Guide (Melbourne), PhilipWebb Real Estate, 13 CABS, Echo Nites, Cookie Empire, Violetish, First Care (absence management), SOYA Youth Group, FLOQ, Cat&Bee, B* Creative Magazine...
- Jun 2010 - May 2012Senior Copywriter/Social Media Officer / PhilipWebb Real Eastate
Copywriting for the sale of residential/commercial property (includes copy for internet, brochures, auction packs, sign boards and print media advertising), sales writing for corporate materials/letters/profiles/newsletters/etc., creative concept development for corporate promotion and branding, award submission writing....
Development and integration of corporate social media platforms, social media and SEO content writing, corporate blogging, social media marketing management....
- Jun 2008 - Jun 2009Senior Copywriter / Strawberry Ideas & Solutions
Copywriting across ATL/TTL/BTL media and communication, creative concept development, PR writing, event conceptualisation and management, online content writing, SEO writing, identification and implementation of new media marketing/advertising for clients, brand conceptualisation and management, social media content writing and marketing management, creative support for pitch/award submissions, creation of preliminary graphic design layouts and concepts....
CLIENTS: British Council, Oriflame, Suboticka Mlekara, SML Strategic Media, Henkel Cosmetics, Jamnica/Mivela, USCE Shopping Centre, SOHO Jewelry, Ivancic i Sinovi...
- 2008 - 2009Copywriter / Strawberry: Interactive
Online content writing, conceptualisation of digital and new media campaigns, SEO writing, online brand management, social media content writing, social media marketing....
CLIENTS: refer to Strawberry Ideas&Solutions
- Jun 2007 - May 2008Copywriter / Orange Studio
Copywriting across ATL/TTL/BTL media and communication, development of creative concepts, project management for UNICEF, online content writing, SEO writing, brand conceptualisation and management, creation of preliminary graphic design layouts and concepts....
CLIENTS: UNICEF, Telekom Srbija, KK & FK Red Star, Guarana, Froovy, Jaffa, Soko Stark, Hemofarm, B-link...
- 2007 - 2007Marketing Assistant / AMBIJENTI Magazine
Client liaising, marketing material collection and organisation, media space sales, development of electronic database, assisting with graphic design and creative solutions, event management...
Education-
2011 - 2011AWARD SchoolAdvertising Creative
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2010 - 2010AFA AdSchool Copywriting CourseCopywriting
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2004 - 2007Braca Karic Faculty of ManagementB.A. in Management Science in Major in Marketing
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1997 - 2002Hawthorn Secondary CollegeVCE
Additional Information-
Websites:
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Honors:- AWARD School - Australian Communications Council (ADSchool) Copywriting Certificate. - Adobe Certified Graphic Design Diploma - Event Management and Event Marketing Certificate - Advertising and Integrated Brand Promotion Certificate
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Interests:Writing, reading, writing, blogging, development of creative concepts, writing, scribbling, advertising, design, writing, photography, playing my guitar, writing.... and writing!!
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Projects
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Melbourne AWARD School 2011 Graduation
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Posts
- Aug 06, 11Immaculately presented throughout the dual level layout, this Jennings Bicentennial home exudes exceptional warmth. Primed for a relaxed family lifestyle, the abode offers light bathed interiors dressed in a neutral colour palette. A European ambience adorns the residence, further enhanced by vaulted ceilings which open up the already spacious living areas encompassing an L-shaped lounge and dining area (warmed by a wood fire heater), and an open-plan kitchen, meals and family domain. Clever zoning places two generous bedrooms downstairs (serviced by the central bathroom), while the top level is exclusively dedicated to the master suite (with double BIRs and an ensuite) and parental retreat/open study/home office. External vistas present a paved entertaining area overlooking grassy gardens and an outdoor spa – ideal for warm weather leisure. Nestled in a family-friendly neighbourhood, this beautiful home is located in easy reach of parkland, quality schools such as Luther College & Yarra Valley Grammar and public transport.Picture: Old / House / Garden by CubaGallery
- Aug 06, 11Absolutely gorgeous both outside and in, this welcoming 3 bedroom home is a perfect first home buyer purchase, delightful downsizing opportunity, or fantastic addition to any astute investor’s portfolio. The sunny weatherboard opens into a warm and pleasant interior, adorned with chocolate-hued timber floors and a complementary colour palette. Tall ceilings and subtle cornices also add a classic charm. The lounge room presents an ideal place to curl up with a good book next to the open fireplace, while the country-style kitchen offers easy access to the dining domain, lounge, and illuminated sun room/rumpus. A spacious undercover entertaining deck overlooks the emerald vistas of the verdant backyard – a great place for the little ones or pets to enjoy the outdoors. Found in a prominent pocket of local schools, leafy parks and convenient shops.Image: houses of Bryggen by Farl
- Aug 06, 11It would be an understatement to call this home a contemporary slice of heaven. Completely renovated throughout, this ultra modern marvel seamlessly blends low-maintenance living with an avant-garde lifestyle. Fusing picture-perfect design with a family-friendly layout, the single-level residence offers endless conveniences for every member of the family.From a distance, the rendered facade and prevailing dimensions of this architectural gem make it stand out. Paying tribute to the leafy vistas of the quiet, brick-paved cul-de-sac, the front yard is landscaped with drought-resistant native plants, mulch and a weed mat throughout. An imposing black limestone path leads to the keyless entry front door that opens into an interior worthy of display home catalogues.Once inside, the architecture becomes a series of colossal spaces, working hand in hand with specially selected fittings and fixtures to enhance the living experience. Intelligent zoning comprises 3 separate sleeping regions and 3 vast living areas. Two main bedrooms, located at independent sides of the home, both feature big WIRs and sparkling ensuites with custom-made vanities and frameless showers. The remaining two bedrooms, found at the back of the home, are serviced by an impressive central bathroom. A vast, L-shaped lounge and dining room, with beautifully crafted, recessed feature walls, presents a place for parents to enjoy time away from the kids.The centerpiece of the home is the cleverly conceptualised hub – an open-plan kitchen, meals/family and theatre room area. A sensation within itself, the superbly appointed kitchen features stone bench tops, Miele stainless-steel appliances, gloss-finished cupboard doors and a large servery window to the meals/family area. The theatre room depicts a cinema experience like no other, featuring star-light mood lighting in the ceiling and raised seating platform, a full remote controlled 120inch screen and HD projector.Bi-fold doors open from the hub into an illuminated outdoor room – the bridge between the summoning outside and the exquisite inside. From here, a wall of sliding doors leads out onto an alfresco deck with breathtaking views, overlooking the in-ground, solar heated pool below. Under the balcony, a big pool-side area offers a soothing place to relax as soft breezes are carried up from over the water directly to this space.An extremely rare gem, this beautiful home is perfect for those looking for a contemporary lifestyle that easily fuses family living with countless conveniences.Picture: Small house by matley0
- Aug 06, 11This inspiring residence proudly sits on approximately 5 acres of verdant land where peace and serenity hallmark the lifestyle on offer. Creating a world of private elegance, the beautiful home finds itself surrounded by soothing elements of earth, foliage and water, bested only by the sonata of tranquil birdsong. Presenting an exclusive lifestyle where home also becomes a getaway, this is an extraordinary opportunity many only dream about.Set in delightfully landscaped gardens, the single-level ranch-style residence has been diligently updated throughout the years. Floor-level windows allow natural light to permeate throughout the spacious living areas and, as you are drawn through the house, a modern ideal is revealed: a front positioned study den, an impressive open-plan domain with a sunken formal lounge, separate formal dining, adjoining family room and large rumpus/games room with an open fireplace and French doors leading out to the pool. The heart of the home – an ideal place for intimate soirees – is the timber hostess kitchen serving a casual meals area warmed by a wood heater and beautified by uninterrupted views through the large bay window. The master bedroom is zoned away from the other 3 bedrooms (with BIRs) and adorned with an oversized WIR and sparkling ensuite.With clever integration, the outdoor areas expand from indoor living spaces and offer an abundance of room to enjoy summer festivities or soak up the sun in serene surrounds. A large, undercover patio presents awe-inspiring views similar to those enjoyed via the meals area bay window, while a shade sail covered, solar-heated in-ground pool (with gas-heated in-ground spa) offers relaxation at its finest. For the horse lover, equine features include 3 large paddocks, a horse shelter in each paddock, 5 day yards for loading horses and a spacious tack room currently serving as a workshop area with built-in shelving.The undisturbed location of this magnificent home summons those wishing to escape the hurly-burly of suburbia, offering them shopping, schools and other amenities within a short drive. With equine facilities and approximately 5 acres of manicured land, there’s a variety of options on utilisation of the property.Picture: House in rapeseed field by Aerial Photography
- Aug 06, 11Found on over an acre (approximately 4314SQM) of verdant land, and perfectly positioned at the end of a quiet court, this amazing family home offers a life unmatched. While lushly leafy vistas encase the Daniel Robertson brick abode, tranquil birdsong and striking views from every window beautify the living experience. Envisioned to maximise on light and space, the intelligent design also takes full advantage of the surroundings, creating the perfect blend of indoor-outdoor living. Upon entry, the instantly noticeable, vaulted Cedar ceilings and timber elements throughout offer up a feeling of log-cabin warmth. Complemented by a wall of glass looking out to the peaceful Zen garden, a flawlessly open space that could serve as a rumpus or library is separated from the sunken lounge room by a glass balustrade. A big study, with a wall of built-in timber shelves, is also found here. In the open-plan kitchen and dining area, the focus is on functionality and stylish design, with stone bench tops, stainless-steel SMEG appliances, a walk-in pantry and lots of cabinetry space. The magnificent master bedroom boasts a WIR, modernised ensuite and views to Kinglake and beyond, while clever family-zoning places the remaining 4 bedrooms (one of which can easily convert to a big rumpus or games room) to the other side of the house to ensure individual privacy. External environs are an incredible convenience, with a multitude of places accommodating every outdoorsy need. The fenced-off, front garden adjoins a huge enclosed veggie patch, and is both child and pet-friendly. Two brick-paved, rear entertaining areas overlook a mini-orchard of several fruit trees, while the remainder of the vast, grassy gardens stretch out and fuse with the reserve below. Environmentally friendly buyers will appreciate the 100,000L water tank that’s connected to the washing machine, toilets and entire irrigation system. In close proximity to schools, the home is also within easy reach of EastLink.So no matter what your life’s style may be, this incredible residence is sure to cater for your every need.
- Aug 06, 11A residence of distinction, style and sophistication, this incredibly alluring masterpiece is none other than a Metricon home. Defined by meticulous design both inside and out, the abode features an unbeatably comfortable lifestyle with formal and informal living areas adorned with endless features and fittings. A free-flowing layout runs from the front of the house past a quiet study, imposing staircase (stained in walnut with a clear enamel gloss finish), and spacious lounge and dining room (with 100% NZ wool carpets and jetmaster gas log fire with a mahogany timber mantle and granite hearth), through to the hub of the home: an open-plan kitchen, meals and family area with Blackwood timber cabinetry, island bench, granite bench tops, glass splashbacks, 900mm stainless-steel Technika oven and walk-in pantry. From here, the lifestyle ambiance soothingly spills out onto the backyard you’ve always dreamt of, where an undercover deck with roller sun blinds overlooks an awe inspiring solar-heated, salt-water pool enveloped in beautifully landscaped gardens with 11,500L of tank water to sustain that beauty throughout the summer months. The top level is dedicated to relaxation with a large leisure area from which 3 sets of French doors lead out to a full-width, undercover balcony taking in wonderful Yarra Valley views. The master bedroom/parents retreat offers a big WIR and sparkling ensuite (with spa tub, shower and dual vanity), while the remaining 3 double bedrooms (all with BIRs) are serviced by an immaculate family bathroom and separate WC. This amazing home is in easy reach of all necessary amenities, inspiring Yarra Valley wineries and recreational facilities. An extraordinary life is here to be lived!Picture: Home by Dechobek
- Aug 06, 11This alluring 5 bedroom (plus study) masterpiece showcases the best of Henley Homes design, sited on an elevated corner allotment measuring approximately 747SQM. Only 18 months young, the home features outstanding proportions highlighted throughout sophisticated formal living and dining areas and king-sized bedrooms. Polished floorboards, quality carpets, dazzling downlights, ornate ceiling fans, Caesar stone benchtops throughout and an earthy colour palette set the tone for contemporary living at its finest. The bottom level presents spacious living areas: lounge/home theatre, open-plan kitchen, dining and family area, big rumpus room and study with an ensuite-effect bathroom and separate powder room. An easy fluidity of indoor-outdoor living is enhanced by the stylishly landscaped backyard and full-length, undercover entertaining area – the perfect place for family gatherings or late night summer soirees. A tech-savvy entertainer’s paradise, the home is wired throughout for internet and telephone, with an entertainment/surround sound system in the ceilings and outside. An imposing solid timber and stainless-steel staircase leads upstairs, where striking views are just the beginning of the relaxation on offer. The master bedroom features an oversized spa ensuite flowing through to a large dressing room/WIR, and a private balcony overlooking the street below. The remaining bedrooms, one which can easily double as an upstairs TV room, are serviced by a sparkling central bathroom, another of the bedrooms benefiting from its own ensuite and WIR. Offering something for the environmentally conscious buyer, the home also features a 5,000L water tank connected to the toilets, solar-powered hot water and a solar-powered feed into the grid system.Picture: Mobile Home by arrghman
- Aug 06, 11It’s not by chance that birds-of-paradise greet you at the front of this incredible residence. Setting an ambrosial tone for resort-style living, these magnificent plants find themselves enveloped in lush foliage, shaded by towering gum trees and palms. The internal ambience of the home exudes an uninterrupted serenity, complemented by a calming yet vivid colour scheme. Sited on a 888sqm block (approximately) and set over three levels of pure bliss, formal and informal living areas are completed with breathtaking views no matter where you find yourself. The heart of the home incorporates a lustrous kitchen with brushed stainless-steel bench tops and splashbacks leading out to a private terracotta courtyard – the perfect place for intimate summer soirees. An open-plan dining, formal lounge and family area are also found here, enjoying a profusion of natural sunlight through full-length walls of tinted glass. Two balconies on either side of the lounge area offer priceless views and ideal places to enjoy a glass of wine when throwing big family festivities. A cozy study features its own entrance into the house and a spiral staircase leading up to the top level. A budding entrepreneur will utilise this fantastic opportunity to create a home office here, as there are built-in desks, shelves and storage space throughout the top-level areas. Growing teenagers might also use this spot as their own exclusive sanctuary.
Stepping down below reveals the ultimate in relaxation, with large bedrooms branching off from an elongated hallway concluded by a quiet retreat. Each bedroom features a WIR, the master also benefiting from a sparkling ensuite. Two of the bedrooms have access to their own balconies overlooking the pool and thick, leafy vistas of the backyard. The gate at the rear opens onto Burgundy Drive Reserve, paying tribute to the amazing location. Within easy reach of Westfield Doncaster, Macedon Square, the Eastern Freeway and Eastern Golf Club, this extraordinary home is also close to prestigious schools, local parks and public transport.Picture: SeaFairy's Home by SeaFairy - Aug 06, 11Situated in a tranquil, tree-lined street this fabulous property presents countless opportunities for all. With a wide street frontage, the vast block measures approximately 847sqm and will appeal to the astute developer who will easily envision a unit development site here (subject to council approval). On the other hand, home buyers will appreciate the verdant surroundings, big backyard and spacious living areas that the current home has to offer. The timeless weatherboard presents an interior filled with natural sun light throughout, and features: 3 generous bedrooms serviced by an immaculate central bathroom; a neat kitchen and meals area; open-plan lounge and dining area complemented by polished timber floorboards; and a large, undercover deck overseeing the backyard. Located within easy reach of all major amenities including schools, parks, shops and public transport, this low-maintenance home is also close to the Eastern Freeway.Picture: This is Home by C4M30
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Tweets
- Someone has put my thoughts on "big data" into words before I had a chance to :)) http://t.co/RTunmXZINt
- Hahaha - LOVE http://t.co/snIz98SNkcMay 19, 13 from web Reply, Retweet, Favorite
- @el_gordon alive & kickin'. Hope to attend another of your teachings soon. I'll make more of an effort to say 'hi' in person :)
- @el_gordon didn't get a chance to let you know how much I enjoyed your insights into developing a killer content strategy at ad:tech :)May 12, 13 from web Reply, Retweet, Favorite
- “The voice is your brand, but the tone is your mood.” -Shelly Bowen (on copywriting, tone, voice & context)May 11, 13 from web Reply, Retweet, Favorite
- Cute: http://t.co/LM7e8f4qtO (10 tips for writing content that ranks in 2013)May 11, 13 from web Reply, Retweet, Favorite
- RT @dan_hopwood: Great read. http://t.co/TYydyou7Fn LinkedIn: The Creepiest Social Network, by @DavidVeldtMay 11, 13 from web Reply, Retweet, Favorite
- A good place to start for newbie conversion boosters: http://t.co/JyQJC72lTtMay 11, 13 from web Reply, Retweet, Favorite
- RT @unbounce: Who Should Consider Crowdsourced Conversion Optimization? http://t.co/0R49yDT3WT by @bmassey
- Haha "start up gold": http://t.co/x9csHejhQwMay 09, 13 from web Reply, Retweet, Favorite
- "Your best copywriter is always going to be your happiest customer." - words of wisdom from @copyhackersMay 05, 13 from web Reply, Retweet, Favorite
- RT @joelgascoigne: "Lessons We Learned from Our Biggest UX and Design Mistakes" http://t.co/OhBY2IExE6 via @sixrevisionsMay 04, 13 from web Reply, Retweet, Favorite
- "Writing should feel hard - that's how you know you're doing it right." So well put @copyhackersMay 04, 13 from web Reply, Retweet, Favorite
- An amazing Kama Sutra project every creative should see: http://t.co/cOeK4r5ocXMay 03, 13 from web Reply, Retweet, Favorite
- Big thanks to @jamestuckerman & @antonygaddie for the perfect pitch and awesome workshop!!
- RT @dandybutterfly: The Jr. Copywriter Coffee Break is out! http://t.co/YcAlJ8H0HG ▸ Top stories today via @lazymoneyonline @kim_cre8pc @To…
- Some kickass links and companies here. http://t.co/EAe0jivUe2
- Follow me on Twitter @nqtv (Rémi Gaillard): http://t.co/HwMIYDLHDX (couldn't stop laughing)
- Slightly creepy, sort of cool: http://t.co/rDwvdwf7XEApr 26, 13 from web Reply, Retweet, Favorite
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Wall
- "Myth: Loyalty comes from regularly engaging with a brand. The truth: Brand loyalty is built on shared values." -- Harvard Business Review (Something to think about.)
- Imagine all the coffee... (Now go drink some and start writing!)
- Depending on where you work - you could be off your face by 9:05am every day :D
- Do you have problems writing micro-copy (e.g. CTA buttons)? PM us - we can help :)
- We like to keep 'em flowing.
- Ah, hell yeah!
- Literally.
- Every writer should know these (and apply as many as possible).
- No writer is perfect. Read this and do your best to be.
- Cat&Bee use Oxford commas cos' they rock. Do you use Oxford commas?
- A quick one before home time... This is how you 'do' good social proof :D
- The things writers do to promote themselves.... (Good stuff!)
- It may seem silly, but Word is actually increasing usability by changing "Title Case" to "Capitalize Each Word". The clearer you make it for your users to do what you want them to - the better it is for your business.
- We <3 copywriting, so....
- And....? (When will people hire better copywriters so ads start being interesting?)
- E-mail newsletters won't die - so why not get yourself a good email copywriter? (Quote by: RebelMouse CEO Paul Berry)
- Following on from yesterday's topic of "writing for one"....
- Great little insight into how to overcome writing for many when crafting copy for your site. (ref: http://www.usertesting.com/blog/2013/04/30/interview-with-karl-blanks-rocket-scientist-turned-conversion-rate-expert/)
- Haha :D
- Here's an interesting read (especially for female ad agency copywriters).
- Monday morning motivation (do be different & daring - do it!)
- When you swipe good copy, keep it close (so you can use it constantly as a source of inspiration).
- The best way to make sales is hire a professional copywriter and not rely on corny cr*p. (trust that this is a real estate agency)
- Cute little Paper.li compilation for anyone interested in copywriting.
- Copywriting 101: Always turn features into benefits.
