Digital Marketing & Consumer Technology (Social, CRM, Mobile) follow @augmo
Internet | Toronto, Canada Area, CA
As Innovation Manager, Consumer Technology at Labatt / Anheuser-Busch InBev my main function is to discover and implement new technology to help the company acquire and engage consumers within Canada. +++ I spent 2010-2011 as North American Digital Marketing Manager for BlackBerry (RIM), where I led operations for the brand's official social CRM community of a million+ users, social commerce, blogs and live streaming content programs. +++ Prior to that, I spent most of my career service side, directing interactive marketing, UX and tech work for the likes of Adobe, Intel and Adidas.
Specialties: innovation
mobile marketing
social marketing
marketing technology
creative technology
digital strategy
social platforms
social CRM
CRM
Nov
2011 - Present
Innovation Manager, Consumer Technology / Labatt / Anheuser-Busch InBev
Jul
2010 -
Jun
2011
Digital Marketing Manager (Social CRM / Technology) / BlackBerry (RIM - Research in Motion)
Managed BlackBerry’s official social CRM community platform of 1.5 million users, as well as programs for social commerce, official BlackBerry blogs, and brand entertainment / live streaming content at the Toronto International Film Festival (TIFF).
2006 -
Jun
2010
Interactive Director / Rival Schools
Led User Experience, Content Development and Content Management Systems, as well as overall digital marketing for the studio. Roster included Kellogg's, Puma and McDonald's.
Oct
2002 -
Dec
2006
Interactive Producer / THEmedia
Produced, wrote and project managed dozens of six-figure digital marketing and interactive learning projects, including work for Adobe, VeriSign, Intel, Oracle, Adidas and Siemens.
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Websites:
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Honors:
Webby, FWA, Davey, Summit
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Interests:
innovation, digital strategy, creative technology, social strategy, social technology, social platforms, content communities, CMS, blogging, information architecture (IA), user experience (UX), SEO, transmedia, semantic web