Ashleigh Nankivell

Art Director for visual design on website for Guthy Renker's X Out by Proactiv. Interaction Designer and Art Director for visual design for Express Checkout by American Express - desktop and mobile.

Co-conceived vision/ concept for this niche social shopping and beauty-oriented sharing and following platform. Devised goal-oriented incentives for prolific user content generation. Created and guided aesthetic direction. Generated sitemaps, wireframes, interactive prototypes & RUP Use Cases for web and mobile. Produced all graphic elements for web and mobile platforms. Managed developers, keeping QA on track with delivery date.

Formulated & implemented social media, viral marketing, SEO and blog strategies/ aesthetics for brands. Manage and creatively direct digital campaigns—landing pages, SEM sites, emails, banners and ads. Build brand awareness and following through social media networks. Manage and assign tasks to social media, design & development teams. Implement tools for monitoring/ responding to brand feedback over social media networks. Produce promo spots and video web series (viral and SEO).

Created cartoons, titles and motion graphics in Adobe After Effects and Maya for the feature documentary U.N. Me (US release June 1, 2012). Sculpted the narrative function and 'look' of visual effects. Coordinated camera and light rentals, shooting permits, scheduled interviews, vetted & hired production crew, planned & executed efficient setup/breakdown/ and transportation logistics. Managed post-production crew: kept deliverables on schedule and within budget.

Acted as a liaison between the executive team and developers, ensuring that company goals, client needs, brand messaging and functionality goals were realized in the final product (online corporate, broadcast, eduaction and personal digital asset management platforms). Responsible for software skinning, UI design, website, digital and print creative. Produced promotional videos & DM Materials. Designed interactive, booth and multimedia components for TransMedia at NAB in Las Vegas, 2004 and 2005. Clients included SpikeTV, ASCAP, BMG, TimeWarner, New York University and Universal Music Group.

Created print posters, programs, and lobby displays for Theater, Film and Dance productions at Cornell University's regional theater and Actors Equity Association accredited department as work study program.

Created print, direct mail and take-away pieces promoting Houston's premiere theatre's upcoming season.

Worked as creative intern developing print campaigns for Enron (I know), Minute Maid and Conoco. Assisted in creative concepting for Conoco print campaign and shoot involving both truckers and wrestlers. Assisted in concepting and creating Enron's "Enron Field" themed pop-up Holiday card and "Milestones" expandable poster. Created billboard for local medical group.

Using a Phillips Scanning Electron Microscope, imaged subsurface biological samples from possible Martian analogues. Presented images and findings at the Lunar and Planetary Institute’s 2000 Astro-Biology Conference.

Art Therapy. Assisted in sorting through and categorizing art therpay samples from children with cancer at MD Anderson for marketable fund-raising Holiday Cards. Worked at summer camps and events with children with Cancer as an Art Teacher to help guide them through using creative means as an outlet for their trauma.

Masters in Interactive Telecommunications Program (ITP)