EVP, Global Media Products at Nielsen
Profile:
Here are links to one of my recent keynotes and an interview:
Presentations of my talks at conferences are here:
Beet_TV: BEET VIDEO: @YuMeVideo To Roll Out Tools for Audience Targeting Across Screens http://t.co/aMTORNefbK @EdHaslam
Adweek: CBS wins the prime-time ratings crown, takes home the 18-49 title for the first time in 21 years http://t.co/l8B7oO05e3
SethGrimes: "#Hadoop 2.0: New Big Data Possibilities" http://t.co/QvalrVXDZZ by @dhenschen in @InformationWeek
MediaPost: April Another Big Month for Video Ad Views, Less So for Total Viewers: Online viewers saw a record 13.2... http://t.co/9Yswvh3J4a
mashable: Watch Your Heartbeat on Xbox One’s New Kinect http://t.co/KdKPmE8Sao
SAI: CHART OF THE DAY: Square Is On Track To Process $15 Billion In Payments This Year by @acocotas http://t.co/SRqROlUQNj
MediaPost: AcuityAds Now Offers Hyperlocal RTB Capabilities: Using Digital Element's NetAcuity Edge technology, real-time... http://t.co/CsS9mHBecI
WSJtech: The Future of TV Ads http://t.co/DJWifDPh8L
VideoNuze: A trip down memory lane: "Microsoft: A 10-Year TV Timeline Before the Xbox One" http://t.co/7G6nTACSBv
XplusOne: We expect to see the #DMP at the center of the enterprise re-org of their marketing structure. #anawebinar
tkawaja: I love this. So true. http://t.co/YuUER9X6A1 #dopaminedealer
VentureBeat: Google's Larry Page 'a better CEO' for having paralyzed vocal cords http://t.co/45eAj4nl4Z by @johnkoetsier
VentureBeat: Dropbox competitor SugarSync gets a further $3M http://t.co/COI3axknkH by @chrissyfarr
MediaPost: Madison Avenue Meets Washington During Upfronts: It will be interesting how many ABC upfront deals resemble... http://t.co/zXPpKlwtGD
MediaPost: ABC Participats In Metrics Trial For Mobile Devices: ABC will participate in the first trial of Nielsen... http://t.co/QinAdWZxwq
adexchanger: Drawbridge And eXelate Join Forces To Boost Targeted Mobile Ads - http://t.co/fC9dWxBfJI
adage: ABC to Test Expanding Nielsen Ratings to Mobile http://t.co/2refBUvtb1
MediaPost: Krux Hires Two Execs: Data management platform (DMP) Krux today announced the hiring of two senior executives.... http://t.co/YJhQBkV4MV
karaswisher: This Bloomberg story just keeps morphing (and not for the better) http://t.co/njUYc2kDsN
esimoudis: More Data, More Problems: Is Big Data Always Right? | Innovation Insights | http://t.co/RL65qmtCE2 http://t.co/RGAqOy40Xz #bigdata
Congrats to @tridentcapital portfolio company @brightroll
Amit Seth is Executive Vice President, Global Media Products at Nielsen. In this role, he is responsible for leading Nielsen’s cross-platform advertising measurement and precision marketing products, and identifying new growth initiatives. He is based in the San Francisco Bay Area.
Prior to joining Nielsen in 2010, Amit consulted, coached and mentored CEOs, founders, and investors of early stage venture-backed companies as an EIR at the largest startup incubator in the Silicon Valley. He has over 20 years of experience across the Internet, TV, Mobile and Retail industries, also holding senior product management and business development roles at Yahoo!, Visto Corporation (now Good Technologies), Microsoft and IBM.
At Yahoo!, Amit pioneered content personalization and recommendations, and advertising optimization across all of Yahoo!'s assets. The initiatives he started at Yahoo! are now the cornerstone of the new CEO’s strategy for the company.
Additionally, Amit has 10 patents applied for in his name and also chairs a global forum on data mining that he founded. An entrepreneur bred in the Silicon Valley, he has been the founder and CEO of a successful behavioral profiling and targeting company, and helps startups and venture capital firms in advisory capacities.