Matthew Nelson

Profile

Director, Social Strategy, Tribal DDB & DDB Worldwide
Marketing and Advertising | San Francisco Bay Area, US

Summary

I'm a sales, marketing and advertising professional with a focus in social, digital and integrated disciplines. I have worked on a variety of brands and clients in both traditional and digital capacities and led multiple cross functional teams through the processes' of marketing communications plans, creative production processes, digital brand experiences, scope of work, staffing plans and strategic advertising campaigns.

My current role is the Director, Social Media Strategy at Tribal DDB & DDB Worldwide. In this role, I'm responsible for growing, leading and developing the agency's social media and digital expertise, strategic partnerships with vendors and the integration of social creativity and emerging technologies into Tribal DDB & DDB's digital service offering.

Key responsibilities:

- Grow and develop digital and social media offering to new and existing client base.
- Foster and grow new and existing client relationships.
- Play a key role in new business development.
- Integrate social creativity into the agency's creative process and product.
- Grow internal team and staff development through ongoing hiring, training and development plans.
- Identify required human resources and technologies for ongoing business development.
- Develop, assess and improve internal process’ and strategic methodologies.
- Develop and conduct educational programs for clients and internal staff on emerging digital trends.
- Propose, sell and manage integrated social media and digital campaigns including definition, scope, deliverables, resources and budget.

- Oversee the implementation, measurement and impact of digital and social media programs

I'm a member of the digital leadership team

Clients: Clorox, ConAgra, Partnership for Drug Free America, Intel, Wells Fargo, Dolby Labs among others.
Specialties: ADVERTISING/DIGITAL/SOCIAL: management, team building, product development, business development, digital marketing, digital branding, social marketing, mobile marketing, social media, social media metrics, online reputation management, market engagement, integrated advertising strategy, website development, content/community building.

Experience

  • May 2011 - Present
    Director, Social Media Strategy / Tribal DDB Worldwide
    In this role, Matthew is responsible for growing, leading and developing the agency's social media and digital expertise, strategic partnerships with innovative vendors and the integration of social creativity and emerging technologies into Tribal DDB's digital service offering.
  • 2011 - 2011
    Adjunct Professor / The University of British Columbia
    Developed and taught course on Social Media Metrics.
  • 2008 - 2011
    Director, Social Media / DDB Canada
    In this role, Matthew lead a global team of 10 digital/social media strategists from around the world, and facilitated internal and client educational lab sessions aimed at increasing understanding of business applications in the social media and digital space. During this time he was a member of the digital leadership team and contributed to multiple new business pitches and wins.

    In this role he worked with clients: The Canadian Tourism Commission, University of British Columbia, BC Hydro, BC Dairy, Sun-Rype, Subaru, Vancouver Convention Centre, Canadian Blood Services, Unilever and Manulife.
  • 2009 - 2010
    Co-Chair / PSFK
    Co-Chair of PSFK Good Ideas Salon Vancouver. Led, marketed and produced a series of conferences where a variety of thought leaders including Douglas Coupland spoke on the topic of good ideas in media, art, culture, storytelling and advertising.
  • 2007 - 2008
    Marketing Manager / Rogers Communications
  • 2007 - 2007
    Manager, Digital Marketing / Canada Wide Media
  • 2004 - 2005
    Business Development Manager / Sprint Canada
  • 2002 - 2003
    Manager, Sales Lead Administration / AT&T Canada

Education

  • 2003 - 2007
    Capilano University
    BBA in Bachelor, Business Administration

Additional Information

Interests:
Business, Entrepreneurship, Emerging Digital Technology, Social Media.

Posts

June 02, 01:27 AM

Had a delicious catch-up dinner with colleague Cameron Reed this evening. We went to Guu on Robson St. and gobbled down a feast of Japanese treats. Cold beer, fried rice, sashimi, chicken and deep-fried potato. Rather than discuss agency life or how to use social/digital media to discuss/promote social/digital media, we chatted about extra curricular activities. We touched on a wide variety of subjects: music, culture, fashion, relationships and even private investigation. Cameron’s got some tight projects on the go. Peep Babe Rainbow, Mental Beast and Music Waste. Mad decent Tuesday night.


May 10, 02:20 AM

I had the good fortune of meeting the owner of this 1957 Chevrolet Corvette this afternoon. It not only captured my attention, but the attention of everyone that passed by. The vehicles polished chrome, teal exterior and red leather interior form a perfect vintage colour palette. One can’t help notice the beautifully designed cockpit and all its subtle details. The speedometer, radio and associated gauges are perfectly positioned within the elegant crème dashboard.

May 10, 02:17 AM

One man’s trash is another man’s treasure, so they say. While walking home from work today, I came across this chair and abandoned vintage refrigerator sitting side by side in a Kitsilano alley. The fridge’s logo indicates that it’s a vintage Super Freeze from Italian manufacture Indesit. It was sad to see it abandoned there. I thought back to my college days, and about how numerous friends would have killed to have had a fridge like this to chill basic cooking staples, and more importantly beer. Worn by age, the fridge’s scuffed exterior creates a beautiful, worn aesthetic fit for a modern, contemporary dwelling. One can only hope that the last owner did not suffer from a limited vision and did everything possible to resuscitate its life.

May 09, 07:17 PM

When it comes to drinking, beer is my preferred poison. Sometimes though, you need to switch it up. If you’re after cocktails in Vancouver, Diamond has it on lock. My personal favorite is the Jersey. It’s a pleasant mix of bourbon, malbec, tuaca and aromatic bitters.

April 26, 12:51 AM

I’m officially obsessed with the Archigram Archival Project. I discovered it via Charlie Gower’s blog Tantramar and have spent the past two hours sifting through a wide variety of projects ranging from plug-in nodes to small-scale portable environments.

The images contained within this post are from two separate projects. The first four images are from Nomad - a small speculative design for a small-scale portable environment - and the second six from Lump - a speculative proposal for a development including offices and entertainments, entirely camouflaged by landscape.

Other projects of personal interest include: Manzak, Tuning London, It’s A and Bournemouth Steps.

Explore the site and let me know what your favorite projects are and why.

April 25, 09:39 PM

Life Magazine captured these beautiful photos of skateboarding culture circa ’65 for an article titled The Craze and The Menace of Skateboards. The simplicity, style and finesse of the sport during this period was really inspiring and inexplicably cool. Barefoot bar jumps? Insane.

April 24, 09:15 PM

Breakfast is the most important meal of the day. Piping hot coffee, three eggs, a stack of butter drenched toast, crispy bacon and a heaping pile of home fries. Yeah, that will do!

April 23, 09:14 PM

The majority of this afternoon was spent writing creative briefs and catching up on unread emails, tweets and RSS feeds. I experienced a moment of intense anger when I came across GQ’s The Girls of Coachella, 2010 slideshow. I’m not bitter that I missed the festival; rather I’m jealous that an intern got tasked with documenting its fine scenery. WTF. When I was an intern my duties consisted of grabbing ad execs over priced coffees and picking up their pressed shirts from the cleaners.

April 20, 03:55 AM

Vancouver mansions. Old money. New money. Nature. Inspiring people. Good fashion. Great music. Tasty cuisine. The past. The present. The future. A shared taste for the finer things. Beautiful.

April 19, 09:07 PM

Photographic processing is the way in which photographic film and paper is treated after photographic exposure to produce a negative or positive image. The processing transforms the latent image into a visible image, makes this permanent and renders it insensitive to light. Here are some recent experimental shots.

Latest checkin

  • @STK (3708 Las Vegas Blvd. S)
    6 weeks ago in Las Vegas, NV

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Posts

Souls of Mischief - A Name I Call Myself

Pharoe Monch - Body Baby

Bombs - A Fifth of LL

Good Groove - Take A Ride

Nas - Take It In Blood

John Swihart - Granny ATV

Bombs - Spanky’s Sunshine

Nas - Nas Is Like (Sourface Remix)

Redman - What U Lookin’4

Black Moon - Buck ‘Em Down

Common - Resurrection

Wu Tang Vs. The Beatles - C.R.E.A.M

Brand Nubian - Step To The Rear

De La Soul - Sunshine

Jungle Brothers - Doin’ Our Own Dang.

Saukrates - P’s & Q’s

J-Live - School’s In

Diamond D - Check One, Check Two.

Citizen Kane - Black Rain

Artifacts - The Interview

Audio

  • Souls of Mischief - A Name I Call Myself
    5 plays
  • Pharoe Monch - Body Baby
    4 plays
  • Bombs - A Fifth of LL
    3 plays
  • Good Groove - Take A Ride
    2 plays
  • Nas - Take It In Blood
    2 plays
  • John Swihart - Granny ATV
    12 plays
  • Bombs - Spanky’s Sunshine
    2 plays
  • Nas - Nas Is Like (Sourface Remix)
    1 plays
  • Redman - What U Lookin’4
    2 plays
  • Black Moon - Buck ‘Em Down
    3 plays
  • Common - Resurrection
    2 plays
  • Wu Tang Vs. The Beatles - C.R.E.A.M
    12 plays
  • Brand Nubian - Step To The Rear
    2 plays
  • De La Soul - Sunshine
    1 plays
  • Jungle Brothers - Doin’ Our Own Dang.
    1 plays
  • Saukrates - P’s & Q’s
    3 plays
  • J-Live - School’s In
    3 plays
  • Diamond D - Check One, Check Two.
    2 plays
  • Citizen Kane - Black Rain
    2 plays
  • Artifacts - The Interview
    1 plays

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