Digital Media and User Experience Strategist
Online Media | Greater New York City Area, US
Primetime Emmy winner for innovative user experience.
Background in writing and anthropology allows me to spell large words well.
Starting in fashion design brought me to understand brands from the inside out.
I obsess over the balance between robustness and usefulness.
I am wireframes all the way down to drop shadow. And can manage teams.
Specialties: Information Architecture / User Experience Design, Advertising and Product Design, Concept / Pitch Writing, Fashion and Luxury Brand Development
Jan
2012 - Present
Director of Digital Marketing / Sotheby's International Realty
Responsible for design and direction of website and mobile products. Lead strategy for online advertising, marketing initiatives, and social media.
Jan
2010 - Present
UX / IA / Visual Designer / Star Wars Uncut
Primetime Emmy winner in August 2010 for Achievement in Interactive Media - Fiction.
Reworked the user experience with creator Casey Pugh to be more engaging and intuitive.
Redesigned starwarsuncut.com to integrate social media platforms and profiles.
Wrote and directed the pitch video submitted to the Academy.
Managing media inquiries and marketing materials.
Oct
2010 -
Jan
2012
Design Lead / Rhythm NewMedia
Create new rich media user experiences for mobile video advertising. Work with Top 100 advertisers and national creative agencies. Redesign company website. Produce marketing materials and presentation.
Oct
2009 -
Oct
2010
Senior Designer / TheDailyBeast.com
Lead Designer for all site products, advertising campaigns, book covers, and event materials. Focused on user experience of new and existing site products.
Mar
2009 -
Mar
2010
Freelance Designer / CBS Radio
Created weekly promotional banners for music releases and special events. Reported to Creative Director and Director of Content Distribution.
2008 -
2009
Designer / RRL Polo Ralph Lauren
Researched and designed 1-of-a-kind garments and prepared packages for local artisans.
Sourced vintage and rare materials for production.
Assisted with product development and design management.
2008 -
2008
Freelance Art Director / Designer / Gen Art
Art directed and produced 2 national advertising campaigns including print and web media.
Designed event materials including video loops and large signage, direct response print and web ads, and magazine ads.
2007 -
2007
Assistant / Marc Jacobs
Assisted runway design team with managing samples, trims, and cut tickets
2006 -
2006
Assistant / Designer / vintageloftnyc llc
Art directed photo shoot and designed new website for fashion design consultant's business.
Designed bag line and branding materials for line launch
Assisted with managing design consultancy.
2004 -
2005
Jr. Graphic Designer / Halpen Marketing Management
Designed financial white papers for JOHambro.
Designed a newsletter for the Duke of Edinburgh's Society.
2002 -
2004
Book Appraiser / E-commerce manager / Johanson Rare Books
Appraised rare books and worked with owner to create customized sell sheets for international book collectors
Managed online database and online sales
-
2006
-
2007
Parsons School of Design
AAS
in
Fashion / Graphic
Activities: Graphic Design
Fashion Design
-
2005
-
2005
Columbia University in the City of New York
-
2000
-
2004
The Johns Hopkins University
B.A.
in
Writing / Anthropology
Activities: J. Magazine
Hopkins Theater
Woodrow Wilson Fellowship
Phi Beta Kappa
-
1996
-
2000
Park Tudor