Lead ongoing strategy for website and mobile design, digital advertising and marketing initiatives, social media, and internal digital tools for 11 markets across the US.
Own products including design and direction for client-facing website and mobile products as well as internal platforms for employee self-service tasks.
Develop user stories, site maps, flows, wireframes, requirements, and production timelines. Monitor vendor progress from inception to launch.
Evaluate and create better internal tools including company intranet, auto-gen sites for listings and agents, and a custom web-based Google Analytics report built with the API geared specifically for the general public/clients.
Create and grow a holistic SEO/SEM strategy supported by syndicated content, robust and unique analytics dashboards, redesigned landing pages, and strategic media placements. Reduced site bounce rate by 30% in 2 months.
INTERNAL SELL THROUGH:
Present product launches and future roadmaps to 30 VP/Managers at bi-annual conferences.
Create one-sheets for internal and client-facing use to train employees and agents on the value of our tools and programs.
Negotiate contracts with new vendors, manage existing relationships, conduct gap analysis, and assist with budget forecasts.
Collaborate with internal and external teams for video content, and develop partnerships with distribution channels.
Find, train, and develop talent in design and production capacities.