ANNELISE PRUITT

Consulting on digital product and strategy for major media brands and corporations.

BRAND STRATEGY:
Lead ongoing strategy for website and mobile design, digital advertising and marketing initiatives, social media, and internal digital tools for 11 markets across the US.

UX/PRODUCT:
Own products including design and direction for client-facing website and mobile products as well as internal platforms for employee self-service tasks.

Develop user stories, site maps, flows, wireframes, requirements, and production timelines. Monitor vendor progress from inception to launch.

PLATFORM CREATION:
Evaluate and create better internal tools including company intranet, auto-gen sites for listings and agents, and a custom web-based Google Analytics report built with the API geared specifically for the general public/clients.

POSITIONING:
Create and grow a holistic SEO/SEM strategy supported by syndicated content, robust and unique analytics dashboards, redesigned landing pages, and strategic media placements. Reduced site bounce rate by 30% in 2 months.

INTERNAL SELL THROUGH:
Present product launches and future roadmaps to 30 VP/Managers at bi-annual conferences.

Create one-sheets for internal and client-facing use to train employees and agents on the value of our tools and programs.

MANAGEMENT:
Negotiate contracts with new vendors, manage existing relationships, conduct gap analysis, and assist with budget forecasts.

Collaborate with internal and external teams for video content, and develop partnerships with distribution channels.

Find, train, and develop talent in design and production capacities.

Led a team of designers and developers as head of Creative Services for Fortune 100 brands' campaigns on our mobile advertising network.

Took creative assets from top agencies' online, video, and print campaigns and translated them into original, mobile-friendly games, animated ads, interactive video, and microsites.

Developed creative pitches against targeted RFPs across all major categories and audiences, and presented at client meetings.

Researched and developed proof of concept for HTML5 animation and touch-screen features to create new ad products for our platform.

Packaged creative services into tiers related to size of ad buy to streamline internal process and increase profit

Redesigned company website www.rhythmnewmedia.com. Produced new marketing materials and roadshown presentations.

Led work for accounts totaling 3.5M in 2011.

Primetime Emmy winner in August 2010 for Achievement in Interactive Media - Fiction.

Reworked the user experience with creator Casey Pugh to be more engaging and intuitive.

Redesigned starwarsuncut.com to integrate social media platforms and profiles.

Wrote and directed the pitch video submitted to the Academy.

Managing media inquiries and marketing materials.

Lead Designer for all site products, advertising campaigns, book covers, and event materials. Focused on user experience of new and existing site products.

Created weekly promotional banners for music releases and special events. Reported to Creative Director and Director of Content Distribution.

Researched and designed 1-of-a-kind garments and prepared packages for local artisans.

Sourced vintage and rare materials for production.

Assisted with product development and design management.

Art directed and produced 2 national advertising campaigns including print and web media.

Designed event materials including video loops and large signage, direct response print and web ads, and magazine ads.

Assisted runway design team with managing samples, trims, and cut tickets

Art directed photo shoot and designed new website for fashion design consultant's business.
Designed bag line and branding materials for line launch
Assisted with managing design consultancy.

Designed financial white papers for JOHambro.

Designed a newsletter for the Duke of Edinburgh's Society.

Appraised rare books and worked with owner to create customized sell sheets for international book collectors

Managed online database and online sales

AAS in Fashion / Graphic
Activities: Graphic Design Fashion Design

B.A. in Writing / Anthropology
Activities: J. Magazine Hopkins Theater Woodrow Wilson Fellowship Phi Beta Kappa

2010 Primetime Emmy Award for Interactive Media 2010 ASME nominated for Best Design (thedailybeast.com) 2011 SXSW Panel Speaker