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ANGELINE VUONG.
Angeline Vuong creates -- mainly words, pictures and fuzzy feelings.
She currently crafts digital product & marketing strategies at HUGE for some of the world's largest digitally driven businesses, with a specialty in social media engagement. Prior to that, she spent time running social marketing efforts at MOLOTOV for A-list funny people and spearheading social strategy & community efforts for Citysearch + crowdSPRING. She's worked on projects for the United Nations Development Programme, PepsiCo, Dell, National Geographic, Toyota, SVEDKA Vodka, StumbleUpon, Cisco Consumer Products & more. She apologizes in advance for the overuse of the word "social." In her past life, she was a writer + photographer, with work appearing in The New York Times, USA Today, SPIN & Variety.
Angeline is also a graduate of the Second City Training Center sketch comedy writing program. She is trying to cut back on the fart jokes.
Say hi if you see her.
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Info
- SummaryDigital product & marketing strategist with extensive social media & community engagement marketing experience consulting clients in the automotive, CPG, ecommerce, NGO and publishing sectors for brands and companies such as Cisco Consumer Products, Toyota, Maybelline, PepsiCo, The United Nations Development Programme, SVEDKA, Citysearch / CityGrid Media, Levity Entertainment Group (The IMPROV comedy clubs, Jeff Dunham, George Lopez) & crowdSPRINGSpecialties: Photography, intermediate HTML, blogging platforms such as Wordpress and Tumblr, social media, influencer marketing, graphic design, Microsoft Office and Photoshop. Proficient in social media CRM systems (Radian 6, Techrigy, Sysomos and may others), Google Analytics, Site Catalyst and other various analytics / tracking systems.Experience
- Jan 2011 - PresentSenior Product Strategist / HUGE* Design, develop, and present comprehensive strategic online initiatives for some of the digital space's largest brands and businesses with a specialization in social media & digital marketing strategy
* Deliver compelling competitive analysis, audience analysis, industry trends, and client-facing and internal direction to identify and address key digital challenges and solutions
* Work with client services & creative teams to define approach and execution of strategy and marketing initiatives and campaigns
* Respond to business development opportunities and contribute to pitches and proposals for prospective clients - May 2010 - Jan 2011Client Services Manager / HUGE* Crafted presentations & proposals to respond to business development opportunities
* Acted as a project manager for short term engagements with leading consumer products
* Pitched & organized West Coast speaking & conference opportunities - Apr 2010 - May 2010Account Director / MOLOTOVMOLOTOV is a digital agency servicing over 80+ clients for their interactive, design & social media marketing needs. Campaigns worked on included Hal Sparks, Loni Love, Jeff Dunham, The IMPROV comedy clubs & George Lopez.
* Provide in-depth social media strategy based on tangible ROI and goals, as well as analytics for all pitch decks and client reporting
*Lead the planning, content + execution strategy for MOLOTOV Digital Word of Mouth campaigns
* Oversee day-to-day operations of a Social Media Community Management team whose clientele reaches over 17 million fans - May 2009 - Apr 2010Manager, National Community / Citysearch* Crafted overall tone and strategy for Citysearch's local and national Twitter (33,000+ followers) and Facebook (10,000+ fans) accounts
* Developed and executed the #LocalLove Twitter campaign as a part of Citysearch's re-branding efforts
* Gather and analyze weekly statistics on social media, and tweak strategy based upon performance
* Provide insight into the latest social, mobile and tech trends, and how they fit within the local space - Dec 2008 - May 2009Editor, Social Media & Community / Citysearch* Wrote copy, oversaw project management and development of new content for blog networks on Citysearch.com: MopShots.com, LuckyToes.com, 3BuckBites.com, SugarBomber.com & VeggieThing.com, garnering press mentions in the New York Times blog, Women's Wear Daily, NYLON, NPR + more
* Recruited + managed a team of 100+ bloggers / tastemakers for niche blog launches to help generate content - Jul 2008 - Dec 2008Community Manager / crowdSPRINGDevelop + implement social media strategy and word of mouth marketing initiatives for community based design site crowdSPRING on the site's community section, as well as third party social networks, along with creating exclusive content for the company Blog at http://blog.crowdspring.com.
- Jan 2004 - Dec 2008Freelance Creative / An Aesthetic.Handled creation + project management of the “Medicine Man” alternate reality game/viral marketing campaign for Atlantic Records artists The Hush Sound, coordinated projects between ad agency 72&Sunny for fellow freelance company RedVest for clients such as Calloway Golf and Microsoft Zune, provided design services and user interface direction for FriendsorEnemies.com. Freelance photography clients include Atlantic Records / Fueled By Ramen, multiplatinum producer Butch Walker, PasteMagazine.com, + Variety.com. Photographs have appeared in the Lollapalooza 2008 guides, New York Times, USA Today, & more.
- Jan 2008 - May 2008Freelance Graphic Designer / BuzznetDesigned business cards + newsletter for FriendsorEnemies.com
- Jun 2007 - Jul 2007Promotion Coordinator / RCA Music GroupTemporary radio promotion coordinator at RCA Records - Handled and distributed requests for radio promotion goods, coordinated prizing between contest winners, record label, and radio station, booked and managed calendar appointments for VPs of Promotion
- Jul 2006 - Jun 2007Regional Representative - Rock / Pop / ASCAPScouted and recruited regional artists for ASCAP membership, facilitated prompt communication between members/future-members and New York, Los Angeles, and Nashville offices, arranged, coordinated, and promoted member showcases, + worked independently to promote and maintain organization’s image within the region
- Jan 2004 - Jun 2007Managing Editor / Atlanta Music GuideUpdated concerts, news, & listening post on Web site, Maintained correspondence with marketing companies, public relations firms, & record labels to find new music, Researched and assigned new music to staff, + Organized special events such as listening parties, after parties, and the Atlanta Music Guide Awards
- Jan 2004 - Jun 2007Customer Support Specialist / Ticket AlternativeDeveloped newsletter content for ticketing service, along with handling customer sales + support for both ticket purchasers and venues. Handled accounts for mid sized entertainment venues across the country.
Education-
2009 - 2010Second City Training Center
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2003 - 2007Georgia State University
Additional Information-
Interests:new media, social media, music, online marketing, creative services, photography, online editorial
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SUBJECTS
- I shoot pictures of people and things from time to time.
greta salpeter of the hush sound & gold motel and her friend justin - chicago, il
lovefoxxx from css, as featured on variety.com - lollapalooza - chicago, il
robert morris of stamps and the hush sound - newport beach, ca
matthew followill of kings of leon, as featured on their site - atlanta, ga
sycamore meadows, as featured in the new york times - malibu, ca
washington, dc
writer matthew allard, "to slow down the time" - west hollywood, ca
maja ivarsson of the sounds - atlanta, ga
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Endorsements
- Things My Co-Workers Have Said About Me
Dear current & future employers:
As you can see, these testimonials from my co-workers demonstrate my ability to play well with others and be a shining beacon for grace, class and beauty.
"When I was your age, I was drinking juice boxes and wearing a helmet." - Said while watching other co-workers during a hula hooping contest at SXSW
"You dance like you have Aspberger's." - Right before we watched our clients booty dance on each other
"Every third thing out of your mouth has to do with food." - In the middle of a key internal strategy meeting
"You have the handwriting of a serial killer." - After seeing my lack of ability to write within the lines. Or draw a Venn diagram properly. (I know. It's 3 circles.)
"I can feel you scowling." - During a photo opp. It's called the "trust fund baby pout," not a scowl.
"You remind me of George Clooney in Oh Brother, Where Art Thou?" - This one is pretty sweet.
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Photos
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Posts
Newman is seated at the counter at Monks, mumbling to himself.
Newman: Butter. Kramer. Butter. Kramer.
The waitress brings a roasted turkey out on a tray. Newman hallucinates
Kramer/turkey (waving wing): Hey buddy.
Newman screams and runs out of Monks.(via The Butter Shave)
I’ve made it to a new level of Tumblrdom. The Daily What picked up a tip I submitted. +1 geek point.
Marketing Stunt of the Day: Aaron Shapiro, CEO of digital agency HUGE, recently penned a business book about the importance of adapting to the digital age to avoid commercial collapse.
To make the results of failing to take Users Not Customers to heart more tangible, Shapiro hired erstwhile book peddlers who experienced firsthand the consequences of not heeding his advice: Former Borders employees.
On his site, Shapiro writes:
From Tuesday, November 1 to Thursday, November 3, a group of former Borders employees will be operating a mobile bookstore at multiple locations throughout Manhattan to emphasize the importance of the lessons taught in my book, the only one they’re selling.
After liquidating its remaining 399 stores, Borders laid off some 11,000 employees. Shapiro believes it didn’t have to end this way for Ann Arbor-based retailer.
Shapiro says Borders waited too long to launch its online book-selling business, and once it had, did everything wrong. By early 2011, hardcopy sales via Borders.com “accounted for less than 3 percent of Borders’ revenue.” To compare, nearly half of all retail purchases currently conducted in the US is “either influenced by or transacted on the Internet,” according to Forrester Research.
Businesses must prioritize online customers — or “users” — “above all else,” says Shapiro. “They must research the needs of their users and then use these insights to guide everything from product development to marketing, sales, and customer service.”
I’ve been way too quiet on Tumblr and way too preoccupied with work. But I sure as hell miss my adorable, weird eye sniffing dog.
Life is hard, and oh-so-beautiful.
Svedka Badge of Honor - The Fame Lobster (by walkofshamevideos)
Oh, hey, look! We made a video at work.
Stellar use of the phrase “party poopers” by USA Today. Stellar journalism! (Taken with instagram)
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Tweets
- ceptable
- I just unlocked the "Super Swarm Sunday" badge on @foursquare! Go team! http://t.co/5CNWVE93
- The Marine Terminal at LaGuardia makes me feel like I should have a fedora & suit on and be named Don Draper.
- On Criticism, Cynicism & Sharpening Your Gut Instinct http://t.co/FPiy89F8 via @the99percent
- “The ownership model is an accident of history and technology..." http://t.co/2HCJjLLo
- Love when marketing & digital can bring us closer. DIY Youth Group Helps Aging Population Through Innovative Campaigns http://t.co/NipITd0R
- With every half-sized restaurant meal, a donation to fight hunger http://t.co/FbrNUekS via @springwise
- Social media folks: as we gather thoughts for our @SXSW panel, I'd love to know any ?s or topics you'd like addressed: http://t.co/tOWIs8fS
- Interesting deep integration of digital, eCRM & traditional ads by Papa John's for Super Bowl http://t.co/PzIAWGHQ
- Culture Eats Strategy For Lunch @PSFK: http://t.co/v685TAMy
- I just unlocked the Level 2 "Fresh Brew" badge on @foursquare! In it to win it! http://t.co/kiaWeckY
- Sony’s Custom NFC Tags Can Simplify Your Work/Life Balance @PSFK: http://t.co/IBwrDojM
- Brands that tug at the top of Maslow's hierarchy of needs are also growing financially. Go figure. http://t.co/yPncNX9Z via @mediapost
- @ehehr1955 also just watched 3 portlandia episodes for the first time. So amazing. Angry hipster biker guy is so dead on.
- If it makes other people uncomfortable, you're probably doing it right. #thatswhatshesaid #nobutreally
- "In a world where power has usually meant money and connections, yesterday was a breakout" http://t.co/J3S9k1DW
- The day the bookshelf shook: Four lessons for news orgs from today’s Apple iBooks announcements http://t.co/HekDFFh2 via @niemanlab
- If only Apple's manufacturing processes were as amazing as their ability to disrupt media. http://t.co/ivqqana2
- Remember the app Color? The one that raised $41 million last year? Hipster re-branding won't help with the usage prob: http://t.co/KX0pQIm6
