Strategy at Huge
Marketing and Advertising | Greater Los Angeles Area, US
A digital strategist with both extensive product-driven & creative marketing experience and a background in social media & community management.
I've had the good fortune of speaking at conferences like SXSW and sharing my thoughts with publications and resources such as AdWeek, PR Daily and eMarketer.
Re-branding the largest social media site in terms of referral traffic? Understanding how to increase conversion for pet insurance? Being told by Snoop Dogg, "Damn, there is too much booty in this room for one man?"
Been there. Done that. Would love to talk to you about it.
Jan
2011 - Present
Senior Strategist / Huge
Projects include visions, roadmaps, marketing campaigns, prototypes, branding, new experiences & monetization strategies for clients like Dell, National Geographic, PepsiCo (Pepsi, Diet Pepsi, Pepsi Max & Propel Zero), Pizza Hut, United Nations Development Programme, Target, Toyota, StumbleUpon, SVEDKA, Sigma Aldrich & more
Project awards: IXDA 2012 Best in Category Connecting (Pepsi Refresh Project), OMMA 2011 Social Agency of the Year (Pepsi Refresh Project, Pepsi Sound Off, SVEDKA)
May
2010 -
Jan
2011
Client Services Manager / HUGE
* Crafted presentations & proposals to respond to business development opportunities
* Acted as a project manager for short term engagements with leading consumer products
* Pitched & organized West Coast speaking & conference opportunities
Apr
2010 -
May
2010
Account Director / MOLOTOV
MOLOTOV is a digital agency servicing over 80+ clients for their interactive, design & social media marketing needs. Campaigns worked on included Hal Sparks, Loni Love, Jeff Dunham, The IMPROV comedy clubs & George Lopez.
* Provide in-depth social media strategy based on tangible ROI and goals, as well as analytics for all pitch decks and client reporting
*Lead the planning, content + execution strategy for MOLOTOV Digital Word of Mouth campaigns
* Oversee day-to-day operations of a Social Media Community Management team whose clientele reaches over 17 million fans
May
2009 -
Apr
2010
Manager, National Community / Citysearch
* Crafted overall tone and strategy for Citysearch's local and national Twitter (33,000+ followers) and Facebook (10,000+ fans) accounts
* Developed and executed the #LocalLove Twitter campaign as a part of Citysearch's re-branding efforts
* Gather and analyze weekly statistics on social media, and tweak strategy based upon performance
* Provide insight into the latest social, mobile and tech trends, and how they fit within the local space
Dec
2008 -
May
2009
Editor, Social Media & Community / Citysearch
* Wrote copy, oversaw project management and development of new content for blog networks on Citysearch.com: MopShots.com, LuckyToes.com, 3BuckBites.com, SugarBomber.com & VeggieThing.com, garnering press mentions in the New York Times blog, Women's Wear Daily, NYLON, NPR + more
* Recruited + managed a team of 100+ bloggers / tastemakers for niche blog launches to help generate content
Jul
2008 -
Dec
2008
Community Manager / crowdSPRING
Develop + implement social media strategy and word of mouth marketing initiatives for community based design site crowdSPRING on the site's community section, as well as third party social networks, along with creating exclusive content for the company Blog at http://blog.crowdspring.com.
Jan
2004 -
Dec
2008
Freelance Creative / An Aesthetic.
Handled creation + project management of the “Medicine Man” alternate reality game/viral marketing campaign for Atlantic Records artists The Hush Sound, coordinated projects between ad agency 72&Sunny for fellow freelance company RedVest for clients such as Calloway Golf and Microsoft Zune, provided design services and user interface direction for FriendsorEnemies.com. Freelance photography clients include Atlantic Records / Fueled By Ramen, multiplatinum producer Butch Walker, PasteMagazine.com, + Variety.com. Photographs have appeared in the Lollapalooza 2008 guides, New York Times, USA Today, & more.
Jan
2008 -
May
2008
Freelance Graphic Designer / Buzznet
Designed business cards + newsletter for FriendsorEnemies.com
Jun
2007 -
Jul
2007
Promotion Coordinator / RCA Music Group
Temporary radio promotion coordinator at RCA Records - Handled and distributed requests for radio promotion goods, coordinated prizing between contest winners, record label, and radio station, booked and managed calendar appointments for VPs of Promotion
Jul
2006 -
Jun
2007
Regional Representative - Rock / Pop / ASCAP
Scouted and recruited regional artists for ASCAP membership, facilitated prompt communication between members/future-members and New York, Los Angeles, and Nashville offices, arranged, coordinated, and promoted member showcases, + worked independently to promote and maintain organization’s image within the region
Jan
2004 -
Jun
2007
Managing Editor / Atlanta Music Guide
Updated concerts, news, & listening post on Web site, Maintained correspondence with marketing companies, public relations firms, & record labels to find new music, Researched and assigned new music to staff, + Organized special events such as listening parties, after parties, and the Atlanta Music Guide Awards
Jan
2004 -
Jun
2007
Customer Support Specialist / Ticket Alternative
Developed newsletter content for ticketing service, along with handling customer sales + support for both ticket purchasers and venues. Handled accounts for mid sized entertainment venues across the country.