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ANGELINE VUONG.
Angeline Vuong creates -- mainly words, pictures and fuzzy feelings.
As Strategy Lead at Huge, she gets to craft insights & campaigns for some of the world's largest digitally driven businesses.
Prior to that, she spent time running social marketing efforts at MOLOTOV for A-list funny people
and spearheading social strategy & community efforts for Citysearch + crowdSPRING.
She's worked on projects for PepsiCo, Dell, National Geographic, Toyota, SVEDKA, StumbleUpon & more.
Angeline shares her thoughts at conferences such as SXSW, Digital Hollywood, Social Media Week & Sillicon Beach Fest.
She also runs her mouth to publications like AdWeek, iMediaConnection & PR Daily.
In her past life, she was a writer + photographer, with work appearing in The New York Times, USA Today, SPIN & Variety.
But wait...there's more!
She's most importantly a graduate of the Second City Training Center sketch comedy writing program who is
trying to take life not so seriously, focus on what matters (snacks), and cut back on the fart jokes.
Say hi if you see her.
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Info
- Summary
A digital strategist with both extensive product-driven & creative marketing experience and a background in social media & community management.
I've had the good fortune of speaking at conferences like SXSW, Social Media Week, Digital Hollywood and Silicon Beach Fest, as well as sharing my thoughts with publications and resources such as AdWeek, PR Daily, iMedia Connection and eMarketer.
Re-branding the largest social media site in terms of referral traffic? Understanding how to increase conversion for pet insurance? Being told by Snoop Dogg, "Damn, there is too much booty in this room for one man?"
Been there. Done that. Would love to talk to you about it.
Specialties: Photography, social media, influencer marketing, competitive analysis, product roadmaps, digital strategy, feature prioritization, creative concepting, digital marketing, brand planning, user research, social media CRM systems (Radian 6, Techrigy, Sysomos and many others), analytics software such as Google Analytics & Site Catalyst
Experience- Jan 2011 - PresentStrategy Lead / Huge
Projects include visions, roadmaps, marketing campaigns, prototypes, branding, product definition & monetization strategies for clients like Dell, National Geographic, PepsiCo (Pepsi, Diet Pepsi, Pepsi Max & Propel Zero), Pizza Hut, Samsung, United Nations Development Programme, Target, Toyota, StumbleUpon, SVEDKA, Sigma Aldrich & more
Project awards: IXDA 2012 Best in Category Connecting (Pepsi Refresh Project), OMMA 2011 Social Agency of the Year (Pepsi Refresh Project, Pepsi Sound Off, SVEDKA)
- May 2010 - Jan 2011Client Services Manager / HUGE
* Crafted presentations & proposals to respond to business development opportunities
* Acted as a project manager for short term engagements with leading consumer products
* Pitched & organized West Coast speaking & conference opportunities
- Apr 2010 - May 2010Account Director / MOLOTOV
MOLOTOV is a digital agency servicing over 80+ clients for their interactive, design & social media marketing needs. Campaigns worked on included Hal Sparks, Loni Love, Jeff Dunham, The IMPROV comedy clubs & George Lopez.
* Provide in-depth social media strategy based on tangible ROI and goals, as well as analytics for all pitch decks and client reporting
*Lead the planning, content + execution strategy for MOLOTOV Digital Word of Mouth campaigns
* Oversee day-to-day operations of a Social Media Community Management team whose clientele reaches over 17 million fans
- May 2009 - Apr 2010Manager, National Community / Citysearch
* Crafted overall tone and strategy for Citysearch's local and national Twitter (33,000+ followers) and Facebook (10,000+ fans) accounts
* Developed and executed the #LocalLove Twitter campaign as a part of Citysearch's re-branding efforts
* Gather and analyze weekly statistics on social media, and tweak strategy based upon performance
* Provide insight into the latest social, mobile and tech trends, and how they fit within the local space
- Dec 2008 - May 2009Editor, Social Media & Community / Citysearch
* Wrote copy, oversaw project management and development of new content for blog networks on Citysearch.com: MopShots.com, LuckyToes.com, 3BuckBites.com, SugarBomber.com & VeggieThing.com, garnering press mentions in the New York Times blog, Women's Wear Daily, NYLON, NPR + more
* Recruited + managed a team of 100+ bloggers / tastemakers for niche blog launches to help generate content - Jul 2008 - Dec 2008Community Manager / crowdSPRING
Develop + implement social media strategy and word of mouth marketing initiatives for community based design site crowdSPRING on the site's community section, as well as third party social networks, along with creating exclusive content for the company Blog at http://blog.crowdspring.com.
- Jan 2004 - Dec 2008Freelance Creative / An Aesthetic.
Handled creation + project management of the “Medicine Man” alternate reality game/viral marketing campaign for Atlantic Records artists The Hush Sound, coordinated projects between ad agency 72&Sunny for fellow freelance company RedVest for clients such as Calloway Golf and Microsoft Zune, provided design services and user interface direction for FriendsorEnemies.com. Freelance photography clients include Atlantic Records / Fueled By Ramen, multiplatinum producer Butch Walker, PasteMagazine.com, + Variety.com. Photographs have appeared in the Lollapalooza 2008 guides, New York Times, USA Today, & more.
- Jan 2008 - May 2008Freelance Graphic Designer / Buzznet
Designed business cards + newsletter for FriendsorEnemies.com
- Jun 2007 - Jul 2007Promotion Coordinator / RCA Music Group
Temporary radio promotion coordinator at RCA Records - Handled and distributed requests for radio promotion goods, coordinated prizing between contest winners, record label, and radio station, booked and managed calendar appointments for VPs of Promotion
- Jul 2006 - Jun 2007Regional Representative - Rock / Pop / ASCAP
Scouted and recruited regional artists for ASCAP membership, facilitated prompt communication between members/future-members and New York, Los Angeles, and Nashville offices, arranged, coordinated, and promoted member showcases, + worked independently to promote and maintain organization’s image within the region
- Jan 2004 - Jun 2007Managing Editor / Atlanta Music Guide
Updated concerts, news, & listening post on Web site, Maintained correspondence with marketing companies, public relations firms, & record labels to find new music, Researched and assigned new music to staff, + Organized special events such as listening parties, after parties, and the Atlanta Music Guide Awards
- Jan 2004 - Jun 2007Customer Support Specialist / Ticket Alternative
Developed newsletter content for ticketing service, along with handling customer sales + support for both ticket purchasers and venues. Handled accounts for mid sized entertainment venues across the country.
Education-
2009 - 2010Second City Training Center
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2003 - 2007Georgia State University
Additional Information-
Interests:new media, social media, music, online marketing, creative services, photography, online editorial
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Posts
- Aug 07, 12
- Mar 12, 12
- Mar 12, 12
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Endorsements.
- Things My Co-Workers Have Said About Me
Dear current & future employers:
As you can see, these testimonials from my co-workers demonstrate my ability to play well with others and be a shining beacon for grace, class and beauty.
"When I was your age, I was drinking juice boxes and wearing a helmet." - Said while watching other co-workers during a hula hooping contest at SXSW
"You dance like you have Aspberger's." - Right before we watched our clients booty dance on each other
"Every third thing out of your mouth has to do with food." - In the middle of a key internal strategy meeting
"You have the handwriting of a serial killer." - After seeing my lack of ability to write within the lines. Or draw a Venn diagram properly. (I know. It's 3 circles.)
"I can feel you scowling." - During a photo opp. It's called the "trust fund baby pout," not a scowl.
"You remind me of George Clooney in Oh Brother, Where Art Thou?" - This one is pretty sweet.
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Subjects.
- I shoot pictures of people and things from time to time.
greta salpeter of the hush sound & gold motel and her friend justin - chicago, il
lovefoxxx from css, as featured on variety.com - lollapalooza - chicago, il
robert morris of stamps and the hush sound - newport beach, ca
matthew followill of kings of leon, as featured on their site - atlanta, ga
sycamore meadows, as featured in the new york times - malibu, ca
washington, dc
writer matthew allard, "to slow down the time" - west hollywood, ca
maja ivarsson of the sounds - atlanta, ga
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Tweets
- RT @popphysique: “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” – Steve J…
- "The Airdropped Album: What Digital Can Learn from Vinyl" by @theryanbradley https://t.co/Huse7cqbsk
- This gosh darn, new-fangled internet makes it quite easy to get work done on a cross-country flight.
- RT @hugeinc: Congrats to everyone at @hugeinc & @Newsweek who worked on the new http://t.co/afPjRlyvnK, up in beta today: http://t.co/Kfh9R…
- “We focus on the illusion b/c giving away how it's done instantly shuts down the sense of excitement.”http://t.co/krzqoAPZBg #DaftPunk4Life
- asdfghjkl;!!!! RT @arresteddev The #bananastand is back in business! Upcoming visits in London, NY and LA. http://t.co/ICj8EJalklMay 08, 13 from web Reply, Retweet, Favorite
- Buying @PizzaHut on XBOX. Web series for @RealCapnCrunch. Social for @Audi. Marketing for @TempurPedic. So much more in progress @hugeinc.
- RT @adage: "Reddit has become, simply put, mainstream media." -- from our top story today. http://t.co/1TkaOXNmPA
- Because it's friday and you need this: http://t.co/vx3MxAuFBs
- RT @jkretch: Attending Digital Hollywood? I'm speaking on a panel about content/community at 12:50. Join us! http://t.co/Qjr9zXRckJ #dhSpri…May 02, 13 from web Reply, Retweet, Favorite
- RT @eMarketer: What are the most popular online activities for US internet users by age? http://t.co/Gw0paMY6dR
- Facebook is charging to message celebs at variable pricing. $5 for Josh Groban, $15 for NY Times' Jodi Kantor. Ha! http://t.co/DZcVJYj36p
- Speaking at #DigitalHollywood this Thurs at 12:50pm. If you just so happen to be near the Ritz, see you there - http://t.co/Ovkxej8oaa
- Best. Game. Ever. #bullsvsnets
- I really respect Reed Hastings' transparency & am excited to see how Netflix continues to evolve http://t.co/JehuALCBge
