angela rodriguez
Content Marketing, Social Media, and Client Service are kind of my thing.
Let's grab some coffee. Or froyo.
angelina.kd@gmail.com
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Info
- Marketing & Operations at FiveStars Loyalty, Inc.Internet | San Francisco Bay Area, USSummary
Specialties: Account management, client service, business development, marketing, copywriting, and social media strategy.
Experience- Aug 2011 - PresentEmployee N.011 / FiveStars
Marketing and operations at one of the best startups in Silicon Valley. #watchout
Five Stars is an incredibly simple loyalty solution that takes care of... everything.
Five Stars was created by a group of customer loyalty experts with a heart for local businesses. We wanted to create a loyalty program that would be extremely simple for busy merchants to use, yet powerful enough to outclass anything even a Fortune 500 has to offer. Our mission statement is to love our customers, and all the people we do business with everyday. Our goal is to generate (and maintain buzz) around our clients' stores, and keep customers coming back again and again and again....
Backed by the same people behind Facebook and Google, the Five Stars Card is a single card that works at hundreds of locations and takes traditional loyalty and punch cards to a whole new level. Whether you’re enjoying a hot cup of joe at your favorite coffee shop, grabbing a quick bite at the sandwich shop by your office, or picking up a drink on the weekend, Five Stars is the only card you’ll need to get points and earn rewards. Pick one up today and get Five Stars treatment.
Customer loyalty is the single most important driver of growth and profitability. - Harvard Business Week
Retailers with a loyalty program are 88% more profitable than competitors who don't have one. - Deloitte retail survey
- Jan 2011 - Jun 2011Business Development Analyst / Warren Douglas Creative Brand Marketing
• Managed the business development activities, processes, and timelines, including editing, proofing, and ensuring proper delivery of information and materials between Warren Douglas team members and potential clients
• Researched and investigated business opportunities for 100+ companies, located decision maker contacts, and stayed up to date with most recent business headlines
• Created content or talking points for touchpoint emails, letters, and phone calls for various decision makers at prospective businesses for the VP of Business Development’s use
• Represented Warren Douglas in the advertising community by serving on different boards and committees, attended multiple DFW area professional events and strategically networking for potential new business
• Managed the Warren Douglas social media and other self promotion outlets, devised and posted compelling content for Facebook and Twitter accounts, and uploaded prewritten content to corporate blog to enhance brand reputation
• Assisted the social media manager in creating strategic marketing ideas, researched relevant news for use in client social media content, and stayed up to date with current social media news, trends, new platforms, etc.
• Provided bandwidth to other WD team members when needed, accounts assisted included Wright Brand Bacon, Essilor of America, GlennScape Landscaping Services, Tarrant County College, and the PGA Crowne Plaza Invitational at Colonial Country Club - Jan 2011 - Jun 2011Youth Chair and Social Media Manager / Betsy Price Mayoral Campaign
• Assisted with the coordination of young adult events with campaign manager
• Promoted events through social media outlets, networking events, and forums, and recruited new volunteers for various campaign functions
• Coordinated all social media activities and campaign strategy, including daily interaction with online communities
• Leveraged tools like Facebook, Twitter, HootSuite, etc. to broaden supporter base
• Social media work recognized by local newspaper: http://bit.ly/rv1cNO - Nov 2010 - Jan 2011Freelance Account Manager / Nimble Worldwide
• Account manager for Hyatt Regency Dallas and Hyatt Regency DFW Hotels
• Assist in the management of all projects, including daily correspondence with client, proofing and ensuring proper delivery of information and materials, managing timelines, and organization of client requests and correspondence - Jan 2010 - Nov 2010Assistant Account Executive / Reynolds Advertising
• Responsible for Reynolds Advertising re-brand and website launch, led design and development of communication materials through completion
• Assist in proposal writing, story boarding, copy writing, pitching and account planning activities
• Maintain relationships with TV and radio sales representatives and assist in negotiations of media campaigns
• Research media properties and analyze audience demographic data
• Assemble media plans for presentation to clients for approval
• Maintain monthly/quarterly budgets and calendars for multiple clients
• Accounts included Auto Insurance Discounters, Thomas Markle Jewelers, West Point Dealer Group, Atlas Foundation, Parkway Family Dealers, and Safety, Savings & Environmental Inc. - May 2009 - Dec 2009Media and Marketing Specialist / Tim Kenney Marketing
• Created and executed $100,000+ media plan for book launch, which included research of target market and publications, quality control and organization of job binder and all media placements
• Designed and managed client social media sites
• Assisted with logo development, advertising design, marketing collateral, packaging and website design with art direction
• Oversaw projects through print production and delivery
• Accounts included Terence Finn Books, My Style Rules, InSite360 Software, Partnership for Prevention, Ella & Boss Interior Designs and Great Meadow Foundation - Sept 2008 - May 2009Marketing Assistant/Intern / The Association of Former Students
• Assisted the Director of Marketing with the execution of various marketing projects and campaigns
• Researched and developed content for exhibits as part of the enhancement to the Clayton W. Williams, Jr. Alumni Center
• Assisted with photo shoots, edited, cataloged, and organized existing photography - Sept 2007 - Dec 2008Senior Advertising Student Worker and Staff Writer / The Battalion Student Newspaper
• Processed advertising bookings and produced advertising layouts for final publishing
• Researched and wrote lifestyle and feature articles
• Interviewed students and prominent Texas A&M faculty and leadership
• Coordinated with staff photographers for visuals to support articles
Education-
2005 - 2009Texas A&M University - Mays Business SchoolBBA in Marketing
Activities: Student Government Association - Senator, Off Campus Caucus and Primary Greek Liaison; The Battalion Student Newspaper - Staff Writer and Senior Advertising Student Worker; Greek Ambassadors - Chairwoman; Kappa Delta Sorority
Additional Information-
Websites:
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Photos
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Tweets
- We had some great trips... Texas to California, Tahoe to Las Vegas... Goodbye Pocahottness! #SOLD http://t.co/vOyRnPK5av
- My two boys :) @ Ocean Beach http://t.co/jxOQJPSfZp
- To all the ladies who have ever been told they are too aggressive at work. #LeanIn @sherylsandberg @LeanInOrg http://t.co/ZpbWU4l2Me
- Victor, @FiveStarsCard C.E.Ho is sporting a full on suit and tie today. Barely recognizable with out his gym shorts. #werk
- RT @FiveStarsCard: Top 10 ways to drive word of mouth for your #smallbusiness: http://t.co/z55wRv9Qz8Apr 12, 13 from web Reply, Retweet, Favorite
- My two boys snugglin :) http://t.co/FuPYtsBaNY
- My sick day just got better. Got @SherylSandberg's book and I'm starting #LeanIn today! @ FiveStars http://t.co/qF71e70AKW
- Slice of heaven. #SF http://t.co/D9xJLMRQbV
- Jeff's dance moves are my fave. Almost as good as Eric's lol. https://t.co/yQJ2pjtBIW
- Conversations with @shitkacysays. Tee :) @ FiveStars http://t.co/jwZS0OOEvE
- Dinner and drinks to end a fabulous night :) @ Wayfare Tavern http://t.co/KTOMXKaotE
- Go team @FiveStarsCard!!! Startup Foosbrawl Tourney FTW! http://t.co/tuK83Mgl81
- Matt and Vic party so hard. http://t.co/GS8tXSLZQi
- This is how @KacyGaydos feels about our Jack in the Box stop. FTW. http://t.co/3qWmAXdVwT
- Werkin for Princess Project... Gettin my moves ready for Prom!!! @JLPAMP #DIAD http://t.co/aoSRGigZVC
- Snuggled under my blankets. Classic Cooper. http://t.co/j1o8lT4slq
- Roomies :) Aren't we pretty? @shitkacysays http://t.co/HLUYlnivRj
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Status
- Kacy Gaydos and I holding down the FiveStars fort. Beyoncé on the speakers... Turned all the way up. #duh
- Girls take over at FiveStars late night.... Me and Kacy Gaydos blaring Britney Spears like bosses.
- So. Fierce. Beyonce and Destiny's Child. That just rocked my world. Houston represent!!!!!
- Jumpin on the SF bandwagon... GO NINERS!!!
- Eli Young Band on The Bachelor. I've watched them since they were playing in my hometown video store, I've watched them play all over Texas, heard their first big song on the radio, heard them California this past year, and now, on my favorite show on a national network. So happy for them!!!! Almost want to cry!
- Someone just screamed and high fived me for wearing a red shirt. Ok fine, I'll jump on my new home's bandwagon. GO NINERS!
- I need to go to bed. #startuplife
- Texas A&M ranked #5. How do you like dem apples John Prilliman?! Still putting together my winnings :)