Andrew Pascoe
Australian digital marketing & business guy,
freshly returned to Melb, after 4 yrs in London.
Digital strategy, digital content, digital common-sense, digital training.
Brand, product, agency, or publisher.
+61 448 759 295.
- My Twitter Stream
- My Tumblog
- My Instagram
- My LinkedIn
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Tweets
- Right - it's time to get back on the horse: any recommendations for gyms or pers trainers nr E Brunswick, Nth Fitzroy area?
- My @stickygram magnets featuring 9 Australian microbrews arrived this week. Think they turned out well: http://t.co/FrzYsTFD
- More of my Melbourne renaissance - two gigs currently booked for the Spiegeltent season (& maybe more to come)
- Media agency merry-go-round: PHD wins $60m in ANZ = Mitchells Aegis loss; Mitchells Aegis wins $53m GMH = Starcom loss http://t.co/qpmyLukm
- R/GA - the first ad agency I have seen openly recruiting consultants from typical consultancies - http://t.co/nZUpK8s2
- Cool - another good sounding cafe opens up right near home. One to check out. Carolina | Melbourne | The Thousands http://t.co/nsVomO6O
- Not even getting to restaurant till 8.45pm tonight... better have a pre-dinner snack to tide me over... #hungryJan 28, 12 from web Reply, Retweet, Favorite
- Pretty sure this is my 4th BBQ in 4 days (3 of them at our own place, thanks to Grant & Kate's donation of a BBQ). #loveAustSummers
- I think if I was making my wedding gift registry in 2012 instead of 2010,I'd be using Shopify http://t.co/CeWvJEOW (or a v similar offering)Jan 27, 12 from web Reply, Retweet, Favorite
- A good @kickstarter project: @ninjablocks - for more plug n play internet of things - http://t.co/DTaT9J5p (h/t @nickcrocker)
- Spotify radio based on Bonobo is proving good soundtrack for some desk-bound work...
- I couldn't find one, so I've made a list of Melbourne food trucks on Twitter - http://t.co/HqC0XTwW
- Pozible http://t.co/4zmEkWb0 is an Aust Kickstarter for films, books, music etc. Cool. Anyone know an Aust Kickstarter more product focused?
- @Wilkinson_Matt was at Pope yester, noticed the Bishop isn't far away now http://t.co/Hv5DO5fpJan 27, 12 from web Reply, Retweet, Favorite
- @nichodges @wheressteve @prizecatch Anyone got a Van Halen t-shirt for me? I'm going to see them in concert tonight & dont have one to wear
- @dougsherrard One agency wants 11 strategy directors?! Or is that across many agencies?
- Step 1: Create agency called Nation. Step 2: Get t-shirt with your agency's name on it. Step 3: Use in publicity shot http://t.co/tsq6olzPJan 26, 12 from web Reply, Retweet, Favorite
- @Tomagotchi maybe the fault of a ridiculously hungry extension? Not just Chrome itself?
- NBN awards media planning & buying, to Universal McCann - http://t.co/6VQ34DIYJan 26, 12 from web Reply, Retweet, Favorite
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Posts
9 Australian micro-brewery beers, on @Stickygram magnets, after being stylised with the Toon Paint app.
Let me know if you want a copy of these and I’ll put an order in ($15 incl postage from Stickygram)
Lovely visualisation of the amount of data that is uploaded to YouTube http://www.onehourpersecond.com/
Apple executives say that going overseas, at this point, is their only option. One former executive described how the company relied upon a Chinese factory to revamp iPhone manufacturing just weeks before the device was due on shelves. Apple had redesigned the iPhone’s screen at the last minute, forcing an assembly line overhaul. New screens began arriving at the plant near midnight.
A foreman immediately roused 8,000 workers inside the company’s dormitories, according to the executive. Each employee was given a biscuit and a cup of tea, guided to a workstation and within half an hour started a 12-hour shift fitting glass screens into beveled frames. Within 96 hours, the plant was producing over 10,000 iPhones a day.
The convergence of social and on-air is the result of over a year’s worth of groundwork — getting people used to it, learning how to talk about it, not mentioning platforms as if they have air quotes around them,” Osborn said. “They are actual viewers, just engaging with you in a new way.
All parents tend to be more conservative for their kids than they would for themselves, simply because, as parents, they share risks more than rewards. If your eight year old son decides to climb a tall tree, or your teenage daughter decides to date the local bad boy, you won’t get a share in the excitement, but if your son falls, or your daughter gets pregnant, you’ll have to deal with the consequences.
DTDigital had gross revenues of A$14.38 million ($14.94 million) as of December 31, 2011, with assets of A$4.76 million ($4.95 million).
My “Web 2” eboy poster from c. 5 years ago (maybe 6 years?)… No twitter, or Facebook (Taken with instagram)
The first of the monthly Micro Beer Club deliveries has arrived! 6 Aust microbrews to try. (Taken with instagram)
Often the problem is that public relations, increasingly like social media, is the domain of corporate affairs and reputation management. Therefore marketing is not aligned with corporate affairs. And corporate affairs is not aligned with marketing.
The crucial difference is that one culture is founded on abundance and the other on scarcity. He added, “Silicon Valley builds its bridges on abundance. Abundant bits of information floating out there, writing great programs to process it, then giving people a lot of useful tools to use it. Entertainment works by withholding content with the purpose of increasing its value.
- Holiday reading
With 25,000 kms spent on planes & the Christmas/NY break over the last 5 weeks, I’ve finally made some headway on my Instapaper articles. Here’s some of the best I’ve read from the last little while:
- From Rishad - What is strategy
- Noah Brier & co have launched Percolate - a system to help brands w/ their content efforts
- Why many smart people are not social
- The trouble with bright kids - HBR
- Why the movie industry can’t innovate (in the context of SOPA)
- One of many profiles of Evernote
- A post-Google+ world: From perspective of a FB developer
and already mentioned on Twitter, but John Battelle’s series of predictions for 2012:
1 - Twitter becoming a media co.
2 - Twitter’s role as free radical.
3 - Facebook ad network
and some nice qualitative info from music service Bandcamp about sales coming from people who started out wanting pirated music. Strangely, the people who can really see the bigger picture and are often the ones to challenge existing assumptions are the ones that begin to not fit so easily into those silos. So companies take the easy option.
One of the claims that studios make is that they need legislation to stop piracy. The fact is piracy is rampant in all forms of commerce. Video games and software have been targets since their inception. Grocery and retail stores euphemistically call it shrinkage. Credit card companies call it fraud. But none use regulation as often as the movie studios to solve a business problem. And none are so willing to do collateral damage to other innovative industries (VCRs, DVRs, cloud storage and now the Internet itself.)
Who is going to benefit from the development and practice of intermedia? Well for one, agencies. There is going to be a fight to see who will become the intermedia strategy agency on behalf of properties. Intermedia planner is going to be a job title in the future – held by the person who understands the platforms, the culture, the talent and the timing to enhance the engagement with and affinity for the property.
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Info
- Passionate & curious digital media & business guyOnline Media | Melbourne Area, Australia, AUSummaryEntrepreneurial, passionate digital native. Can in fact see the woods for the trees, whether that's in media, comms, content or general digital. And can handle the trees themselves, especially in the new digital specialities of social and content.
If I'm not working with other smart, digitally savvy people, I'm not interested.
Now back in Melbourne, after 4 London winters.Experience- Mar 2010 - Dec 2011Associate Director / MediacomSocial & strategy lead within MediaCom Beyond Advertising (MBA) - MediaCom's department focused on all things content & digital.
- May 2009 - Mar 2010Director / Andrew Pascoe LtdShort- to medium-term contracts for a handful of agencies, including a communications planning agency & a digital media agency, consulting on social media and overall digital strategy for their clients, as well as managing client relationships.
- Sept 2008 - Feb 2009Planning associate / Senior social media planner / i-levelClients & projects were many and varied as I helped guide the social media team and also increasingly connected different divisions in the agency, but included Absolute Radio's Rock Off, the state of digital video, & new business.
- Nov 2007 - Sept 2008Account manager / i-levelKey responsibilities included the following:
- Strategy and planning for clients including Sony UK (CE), Beck's, and BSkyB.
- Managing a team of planner buyers made up of display, search and affiliates.
- Key client day-to-day contact.
- Assisting account director with client P&L. - Feb 2007 - Sept 2007Interactive media manager / Sputnik AgencyKey responsibilities included:
- Development of media strategy in a full service digital agency
- Management of a small media team (3 people) to meet team revenue targets (with the targets of the quarter I left also likely to also be exceeded).
- Clients included Google, STA Travel, Shoppers Advantage, iinet. - Sept 2006 - Feb 2007Senior Business Executive / MindShare Interaction, MelbourneReceived the management-voted "Above and Beyond 2006" award.
- Jun 2005 - Sept 2006Business Executive / MindShare Interaction, MelbourneReceived the management-voted "Rising Star 2005" award.
- 2002 - 2005Communications Executive / Starcom Worldwide, Brisbane
- Feb 2003 - Nov 2003Tutor - BBus - Media Planning Subject (P/T) / Queensland University of TechnologyTutor for two semesters of the Media Planning subject that students took as part of their QUT BBus (Comm) degree.
- 2000 - 2002Mac operator - Studio / Starcom Worldwide, Brisbane
Education-
1998 - 2001Queensland University of TechnologyBachelor of Busness in Comms major
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1998 - 2001Queensland University of TechnologyBA in Media studies major
Additional Information-
Websites:
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Interests:Aside from all the intrawebs stuff, I like to juggle, & play squash, and am a bit of a music snob.
