"Wil, I’ll tell you when the industry is getting hot with content from competitors named and unnamed (big thanks to David Weiser, Tom McElroy, and Shawn Edwards). I’ll watch your back. I’ll catch people who are creating great content well before they start to outrank you and hurt your business. Moz is all about great content, so we can even point you to Moz blog posts that can help you fight back."
"Wil, your competitor was followed by an influencer with high social authority. I saw it with Followerwonk. That’s ten in the last three months! Eventually, with this growing community of influencers sharing their content, they will outrank you, get more press, more branded search, and beat you in rankings."
"Influencers are tweeting their content seven times more than yours." (Shout out to Matt Peters for helping me realize this was possible.)
"The new Thai joint that opened 5 months ago is still getting rave reviews and at a faster pace than you are. Eventually this will lead to (unless they are fake, of course) them getting: more customers higher rankings = MONEY!"
"Wil, I’ll tell you when videos are going to show up, and if my named competitors are producing that video on critical keywords."
"I got your back, Wil. I’ll monitor the velocity in your competitors’ Linkedin, YouTube, local reviews, Slideshare, blogs, and more. I’ll keep an eye out anywhere they are producing great content, and if that velocity of content marketing is greater than yours, I’ll point you to our content, slideshare, video, or whatever I can that can help you keep from getting beat."