Andrea Di Fonzo

I’m in charge of interaction services for GroupM-WPP’s media agencies: Mediaedge:Cia, Mindshare, Maxus, Mediacom and MC2.
I'm working on build a 360° interaction offering ( digital strategy, media planning, web intelligence, web agency, digital advertising, social marketing, customer insight 2.0, ...)

I’m in charge of digital media’s development for GroupM-WPP’s media agencies: Mediaedge:Cia, Mindshare, Maxus, Mediacom, MC2.
In GroupM, I’m especially focused on the development of the digital media branch of Mediaedge:Cia and Maxus.

Moreover, I have to develop and supervise synergies among GroupM’s media agencies and other WPP’s companies (JWT, Ogilvy, Young&Rubicam, Grey, Millward Brown, …) or international WPP Digital’s porfolio (24/7 Realmedia, IconMobile, VideoEgg, Nuconomy, ...).

As Client Service Director I was responsible of client satisfation, supervisor of client management and consulting team. I defined digital communication strategy for our clients and I checked the correct application of company methodology on projects and I define the economic offering.
I managed clients and project for company such as Vodafone Italia, Carrefour, Gruppo Banca Lombarda, Unilever - Mentadent, Fujitsu Siemens Computers, Candy Group, Berloni, Helvetia Assicurazioni, Confindustria. I’ve experience in consultancy on digital media, digital marketing, digital design and web based solutions.

O-one is a web project company specilized in web site, corporate portal and digital marketing.

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