Andi Narvaez
I'm a co-founder of The BMPR: Business, Media, Public Relations (#BMPR), founder of Social Media Breakfast-DC, member of the Social Media Club-DC advisory board, and an ambassador of Social Media Club Education Connection.
Posts
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Twestival is a single day, global movement which uses the power of social media to organize offline events that mobilize communities in support of a local cause.
This year, I was asked to serve as public relations chair to lead act as a Twestival ambassador and promoting the event.
In the coming months, I will be:
- Developing public relations materials
- Coordinating new media and social media outreach
- Acting as liaison with our media partners
- Obtaining sponsorships
- Helping with the planning and production of the event
- Brainstorming ideas to meet our fundraising goal
Links:
On November 2010 I joined Citizen Effect to help with PR and Communications -- traditional and digital. Citizen Effect is a philanthropy startup dedicated to empowering every day citizens by providing the tools and networks they need to become Citizen Philanthropists, take charge of their giving, and make a real and significant impact in the world.
Immediately upon joining the team, I had the opportunity to work on two major campaigns:
- CitizenEffect's Holiday Harvest: Citizen Effect's Holiday fundraising campaign aligned with the global food crisis. We invited everyone to hold the iTunes gift card to participate in a more meaningful giving experience. Users could choose one of four projects around the world that would put food on the table for a family in need and give directly or on behalf of a loved one by sending a personalized holiday cards created by Snapfish.
My work included blogger and media outreach, content marketing including blog posts, Facebook wall and photo posts, Twitter updates, press releases and other public relations.
- Crank Up The Cause: Citizen Effect's first year anniversary benefit concert. All event proceeds benefitted five projects and additional funds were raised with a raffle that included dozens of prizes for our guests.
My work for Crank Up The Cause included blogger and media outreach, content marketing including blog posts Facebook and Twitter action, press releases and other PR, and help with event production. The event was a hit thanks to out line-up of artists, our partner booth setups where they could showcase their projects and receive donations, our photo booth, and our incredible guests.
Working with a startup has been a great opportunity to overcome challenges such as limited time, financial and human resources (Citizen Effect is a 4-person operation!) particularly through the use of technology and social media to reach key community leaders and social innovators via the right channels.
I work with the Content, Projects, and Citizen Philanthropist Management teams to continue to increase Citizen Effect's brand awareness and understanding and to produce marketing communications focused on telling more stories about our rockstar Citizen Philanthropists. 2011 has kicked off on just the right note.
Highlights
- Online / social media presence development
- Location-based marketing
- Search Engine Optimization
- Public Relations
- Media Relations
- Content Marketing
- Strategic partnerships and community relations
Links
While earning my Master's degree in Communication (public relations track) at University of Maryland, I have had the opportunity to teach COMM107 -- Oral Communication: Principles and Practice. My responsibilities as graduate instructor include:
- Developing the course syllabus, course materials, exams, assignments, and leading class lectures/discussions
- Reporting to course supervisor in the Department of Communication
In an effort to make the course more relevant, engaging, and in order to teach students valuable web and social media skills; I have incorporated social media into the classroom and the syllabus through the use of a class blog and other social media channels.
SPRING 2011
http://comm107-0501.blogspot.com and http://comm107-1101.blogspot.com
FALL 2010
http://comm1701.blogspot.com and http://comm0801.blogspot.com
SPRING 2010
http://comm2301.wordpress.com and http://comm2901.wordpress.com
Other links
Social Media Club-DC kicked off 2010 with a brand new event that had been widely successful in 37 cities in the United States and Canada -- Social Media Breakfast is the brainchild of social media maven, Bryan Person. The event invites members of the social media community, regardless of profession or level of proficiency, to eat, meet, share, and learn.
I organized the first Social Media Breakfast-DC in January 2010, with help from Rachel Rule. The community around the event has grown significantly as of September 2010 and Breakfast now brings together an average of 60 early risers on a monthly basis.
On August 2010, Social Media Club-DC opened applications to expand its leadership team and with that, Social Media Breakfast-DC gained four team members who will work together to make the event even more valuable and responsive to its community.
Speakers have included
- Geoff Livingston, Shashi Bellamkonda, and Alex Howard: Prominent members of the DC social media community. Experts in the use of social media for nonprofits, word-of-mouth, marketing solutions, government 2.0, entrepreneurship
- Jill Foster, Yong C. Lee, and Frank Gruber: Leaders and founding members of some of DC's most active social media communities and events, including DC Media Makers, Social Media Club Education Connection, TECH Cocktail, Digital Capital Week (DCWEEK)
- Founders of DC local blogs WeLoveDC.com and Borderstan
- Local news website and TV station TBD.com
- Jesse B Rauch, co-founder of the "Save Screen on the Green" movement
- Ford motor Company social media strategy team
Highlights
As a member of the Social Media Club-DC Advisory Board, I am involved in building DC's social media community by providing people in the Greater Washington DC area with the opportunities to explore and share ideas and information about social media.
Some of the ways in which I contribute to this mission include:
- Helping organize and promote monthly SMCDC events for our broad membership
- Reaching out to guests, speakers and sponsors
- Promoting events and sending announcements via integrated social media channels
- Creating topic- and event-related content
- Attending leadership meetings to plan member events and develop communication strategies
Links
Social Media Club-DC Facebook Page
Social Media Club-DC Facebook Group
Social Media Club-DC LinkedIn Group
I'm passionate about education and care deeply for our future generations. I serve on the advisory board for Social Media Club Education (#SMCEDU) an initiative that aims to unite educators, students, and professionals to advance social media in higher education.
I participate in weekly Twitter chats and I'm dedicated to helping launch SMCEDU initiatives at local universities. I'm also involved in the backstage planning and development of a nationwide SMCEDU strategy to reach and connect key groups and thus bring about fundamental shifts in education through the introduction of technology and social media into university classrooms and curricula.
Highlights
- Record podcasts to discuss current issues in social media and education
- Weekly Twitter chats
- Ocassional blog posts and new content on SMCEDU network
- Conduct surveys and collect feedback from SMCEDU network in order to move initiative forward using the most effective channels
Citizen Effect’s CitizenGulf project celebrated its National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit seeks to help fishing families find a new, more sustainable future by providing education resources for their children. The event was celebrated nationwide, in 20 cities across the United States, and raised more than of $10,000 for those affected by the oil spill.
On behalf of Social Media Club-DC, I volunteered to organize the CitizenGulf event in DC. The event was an extended, evening happy hour and included sponsored giveaways, a film screening by the Advancement Project, a event backdrop designed and donated by Jess3, a date auction of six DC eligible bachelors and bachelorettes, and a speech by Citizen Effect founder, Dan Morrison.
The event raised $1,600 -- more than any other city -- and was a success in terms of user- and event-generated content and the use of social media for social good.
During the summer of 2011, I contributed guests post to Cafe Magazine's Copa Cafe Blog, a blog dedicated to all-things 2010 South Africa FIFA World Cup, written by latinos who love soccer.
In the name of all that is holy, what is Maradona doing with Argentina's team?
Brazil and Spain: Where is your Samba and Ole?
With Brazil out, only one way to cure this fan's broken heart
In the interest of sharing and exchanging ideas with fellow public relations colleagues, I have begun to contribute guest posts to others' blog sites.
In June 2010, I co-organized and helped promote two Social Media Club Education Connection panels / sessions during Digital Capital Week -- a 10-day festival in Washington DC focused on technology, innovation and all things digital in our nation’s capital.
A panel of experts from different areas, including government, business, and academia, to discuss social media's impact on higher education.
Social Media in Education World Cafe Roundtables
A World Cafe-format session where those interested in the integration of higher education and social media could talk about and discuss ideas to bring social media and technology into all aspects of education -- academic departments and departmental curricula, course syllabi, classrooms...
My research in graduate school has involved a series of studies on the uses and applications of social media in public relations.
Is the Flight Crew On Board? How Social Media Has Influenced JetBlue Airways’ Organizational Structure
* To be presented at National Communication Association 96th Annual Convention in San Francisco, Cal.
Let Social Media Unfold: JetBlue Airways' All-You-Can-Jet Pass
A submission to the Arthur W. Page Society Case Study Competition
BlogHer: Enabling women to become publics online
Currently under revision for publication.
Why PR people use Twitter: The uses and gratifications of the #HAPPO Twitter hashtag
Campaign Analysis: It Gets Better Project
My final project with KGBTexas was to establish Hamanasi Resort's online presence across a number of social media profiles. I took on this project on my own and spent time with the client in order to develop a comprehensive social media strategy that would help the resort connect with customers who had stayed with them in the past as well as attract new customers interested in what the resort had to offer, which ranges from extreme jungle adventures to relaxing honeymoon experiences.
Links
Twitter page (@HamanasiResort)
As public relations account coordinator with KGBTexas, I designed and helped maintain a number of social media profiles for our client accounts. Part of our overall strategy was to provide clients with social media training in order to get them involved with the maintenance and engagement of their own social media channels. In addition, we provided clients with social media metrics on a regular basis in order to continuously assess their web presence and influence online.
- Co-founded group after a three-person lunch turned into a 35-person lunch. At a time when people/professionals needed to connect in order to learn about social media together, we responded with what has become the biggest community of close friends and peers in San Antonio.
- Assisted in planning monthly events, securing speakers
- Promoted monthly meetups through various social media channels
- Developed first WordPress.com website to establish a web presence for the community
- Contributed content to official website and social media outposts
- Designed Twitter page branding
- Created and presented BMPR Tips and Tools presentations at the end of every lunch
- Helped drive community engagement and involvement
Links
In October 2008, I was hired as public relations account coordinator at KGBTexas, a full service communications agency with offices in San Antonio and Houston.
Soon after starting at KGB, I became oneof the founding members of the Digital Marketing Committee, tasked to develop new media strategies for the agency and client accounts. In that quality, I assisted with online presence management, designed social network profiles, created content to publish on social media channels, and helped develop the initial campaign that launched the agency's online presence.
Links
Related blog posts
Part of the account service I provided for the San Antonio and Austin, Texas McDonald's franchises, KGBTexas clients, included such things as:
- Special events including new franchise openings
- Content creation and maintenance of the San Antonio and Austin restaurant websites on McTexas.com
- Media outreach and press materials
- Online and offline communication campaigns aimed at recruiting and retaining employees
- Product and promotions communications
- Community events including academic scholarships and awards and Ronald McDonald House Charities fundraisers
In March 2009, the San Antonio River Authority celebrated the grand opening of the Museum Reach Urban Segment -- the first phase of the 13-mile San Antonio River Improvements Project (SARIP). KGBTexas handled the public relations portion of the announcement as well as the Grand Opening event.
Highlights
- Assisted in the public relations campaign for the Museum Reach Grand Opening
- Attended planning meetings with government officials and other influential members of the San Antonio community
- Helped plan logistics for Grand Opening day
- Assisted in the development and execution of full traditional and digital media relations plan
- Developed the San Antonio River Authority's Facebook page
- Planned an executed a social media sneak peek tour for a group of 20 of the most active members of the San Antonio social media community
Links
San Antonio River Authority Facebook page
San Antonio Museum Reach Time Lapse
I was one of three co-organizers of TweetCamp San Antonio, a BarCamp-inspired "un" conference dedicated to all things Twitter.
Highlights
- Developed conference concept
- Remixed BarCamp logo and developed TweetCamp image
- Designed event T-shirts
- Developed and maintained web presence including website and Twitter account
- Managed event registrations
- Planned and organized event logistics including venue, sponsorships, catering, etc.
- Facilitated attendee-generated sessions
- Led beginner-level (Twitter 101) and expert-level session (Twitter Hashtags)
- Created and gathered post-event content
- Directed media outreach prior to and after event
Links
E-media advisory / press release
Inspired and supported attendee who came all the way from Chicago to organize TweetCamp Chicago :)
Updates
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@sylviebarak I'm so close to being a wireless geek... my non-geek appliances are standing in the way of this.
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Haha. Love that first box... YES. RT @sylviebarak: .@TXInstruments informs me it's "Geek Pride day." https://t.co/0nEPgWWH
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Make it Social: VEVO Sees 600% Increase in Facebook Traffic After Redesign: http://t.co/DaVMnyne << dang.
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Already? >> 10 Google Moog Doodle Recordings to Rock Your World http://t.co/5YdnBWEe
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Artist Depicts The Most Horrible Catastrophes In The Cheeriest Colors http://t.co/uSwD757x
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@mikebarton Mike, read your post on "cloud washing," You raise good questions at the end. Would you be open to an idea for a related story?
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Just got me my @ACLfestival 3-Day Pass!! Cannot wait for October. http://t.co/blpY1uEO
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@maryanthony Thank you!!
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Sorry, @netflix. @Hulu is seriously kicking your arse http://t.co/fiTdAwJY. Call me back when Arrested Development pre-movie season is on
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@utlissa Thank you!
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Awesome RT @harrymccracken: I had fun collecting 14 masterpieces of gadget design (and not just obvious ones). http://t.co/OCq3RIeq
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Got promoted today!! 10 months at @LPP_PR > all my internships, school, grad school combined -- though none of that hurt ;)
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@lisa_totino woodlands pavilion? That place is so gorgeous
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I just reached Level 5 of the "Hot Tamale" badge on @foursquare. I’ve checked in at 20 different Mexican Restaurants! http://t.co/Vt1SMPkM
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Just downloaded the new song from Dave Matthews Band 'Gaucho' #DMB2012 http://t.co/cOSGptjl
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@caseytford sigh. one of these days I'll get my Game of Thrones on.
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Getting supplies for my back-to-back bachelorette parties. June is going to be fun. (@ Lucy In Disguise With Diamonds) http://t.co/Lq9qcNfD
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@caseytford OK to use your social security number for new cable + Internet bundle? May 18 came so soon. God speed, Casey!
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@bethstack Hi Beth, had a thought for you around a good angle for a cloud story. Would it be OK to share?
Profile
Summary
I have experience developing and executing traditional and digital communications strategies designed to support large-scale business objectives. I also have experience helping organizations leverage digital technologies and social media in order to achieve truly integrated public relations programs.
I serve on the advisory board of Social Media Club Education, an initiative aimed at integrating social media into higher education to better prepare students and engage them in more meaningful ways. I am also Speaker Chair for Social Media Club. Austin.
Experience
- Jul 2011 - PresentSenior Account Representative / Lois Paul and Partners• Develop and execute integrated social media programs for high-tech industry clients • Conduct media, analyst, and blogger outreach for high-tech client accounts • Manage day-to-day public relations and social media activity for high-tech client accounts • Member of agency’s digital team in charge of developing, managing social media content
- Aug 2009 - PresentAdvisory Board Member / Social Media Club Education• Collaborate with university professors and social media professionals dedicated to integrating social media into education via academic curricular development, student organizations, and internship opportunities • Participate in conference calls, weekly Twitter chats and blog content development • Attend local conferences and events
- Nov 2010 - PresentCommunications Managing Intern / Citizen Effect• Planned, designed and executed traditional and digital communications Strategy • Provided communications support for organizational internal and external programs • Assisted in the management and building of Citizen Philanthropists community • Developed public and community relations initiatives to increase brand awareness and understanding
- Aug 2009 - PresentGraduate Instructor / University of Maryland, College Park• Taught two sections of the COMM107 course Oral Communication: Principles and Practice • Developed class syllabus, course materials, exams, assignments, and leading class lecture • Reported to course supervisor in the Department of Communication • Conducted research as a Public Relations track student in the Department of Communication
- Aug 2009 - PresentDC Chapter Advisory Board Member / Social Media Club• Co-founded Washington, DC chapter of Social Media Breakfast • Assisted in planning and development of all Social Media Club-DC monthly events • Identified and managed relationships with speakers, sponsors, professionals and groups in the DC area • Managed promotional communications of all initiatives and events via integrates social media channels
- Jan 2011 - PresentPublic Relations Chair / DC Twestival• Developed and implemented public relations outreach to media, bloggers and community • Served as liaison with event media partner • Secured sponsorships and conducted community relations via social media to reach fundraising goal • Assisted in the planning and production of the event
- Oct 2008 - PresentPublic Relations and Social Media Account Coordinator / KGBTexas Public Relations / Advertising• Member of founding Digital Marketing Committee tasked with development of agency social media presence and strategy • Assisted account executives in development of traditional and digital public relations campaigns • Produced blog posts, press releases, media advisories, client newsletters and publications • Conducted research, measurement and evaluation for traditional public relations and social media programs • Assisted in the production of case studies, new business pitches and presentations and media value reports
- Oct 2008 - PresentFreelance writer / Trinity University- Write contributing articles for Trinity University's Alumni publication, Trinity Magazine.
- Aug 2005 - PresentAdvertising Director / Trinitonian• Surpassed highest sales in history record three years in a row • Developed new promotional and marketing activities to boost the newspaper's presence and involvement with campus events • Expanded services online and in print with the first promotions, readership contests and advertising specials in Trinitonian history • Worked with College Publisher to expand advertising services and offer online advertising and classifieds • Created and inspected layout, promotional collateral and advertising copy for effective reach of target market and increased revenue • Hired, trained and supported on and off campus advertising executives, designers and marketing coordinator • Created, designed and distributed a weekly newsletter to improve internal communications
- Jun 2007 - PresentSenior Public Relations Intern / The CE Group• Assisted in the strategic planning and organization of public relations initiatives and campaigns for a range of clients • Wrote, formatted and edited media alerts and press releases • Conducted background research to develop ideas for publicity projects to pitch to clients • Assisted event-planning and production and served as volunteer staff
- Jul 2007 - PresentAccount Services Intern / Bromley Communications• Used the company’s intranet to update advertising client/project accounts • Searched target-market print publications in search for trends in advertising campaigns
- Jun 2006 - PresentPublic Relations/Marketing Intern / San Antonio Museum of Art• Assisted in research and organization for SAMA’s 25th Anniversary Weekend Celebration • Prepared media coverage book and compile newspaper clippings • Assisted in writing and editing of press releases and short articles for exhibitions and other announcements
- Feb 2006 - PresentAdvertising Intern / San Antonio Express-News• Wrote Cingular Spotlight Advertising stories published weekly in the Hispanic publication, Conexión • Assisted with the creation of a catalog to aid E-N Account Executives during sales pitches
Education
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2009 - 2011University of Maryland College ParkMaster's in Communication: Public RelationsActivities: Graduate instructor, Communication Research Journal Editorial Assistant, Graduate Social Committee
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2004 - 2008Trinity UniversityB.S. in Communication, Marketing, Communication ManagementActivities: Trinitonian, Association of Student Representatives, International Club, Latino Exchange, TUVAC, Welcome Back Concert Committee, Mabee Gras Committee, Alpha Lamba Delta, National Society of Collegiate Scholars, Phi Beta Kappa, Who's Who Among American Colleges & Universities
Additional Information
Updates
Latest checkin
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@Jack Allen's Kitchen (7720 W Highway 71)6 days ago in Austin, TX
Badges
Checkin history
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@Jack Allen's Kitchen (7720 W Highway 71)6 days ago
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@Maudie's Cafe (2608 W. 7th St.)6 days ago
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@Lucy In Disguise With Diamonds (1506 S Congress Ave)6 days ago
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@Lucy In Disguise With Diamonds (1506 S Congress Ave)6 days ago
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@Lucy In Disguise With Diamonds (1506 S Congress Ave)6 days ago
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@Hopdoddy Burger Bar (1400 S. Congress Ave.)7 days ago
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@Bar Louie (123 W. 6th St.)8 days ago
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@Lois Paul & Partners (Bank of America Center) (515 Congress Avenue)11 days ago
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@Z'Tejas (1110 W. 6th St.)12 days ago
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@BCBGMAXAZRIA Factory (4401 N IH 35)13 days ago
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@Max's Wine Dive (207 San Jacinto Blvd)13 days ago
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@Home Sweet Austin (333 E Slaughter Ln)2 weeks ago
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2 weeks ago
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@Home Sweet Austin (333 E Slaughter Ln)2 weeks ago
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@Ego's Lounge (510 S. Congress Ave.)2 weeks ago
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@Hula Hut (3825 Lake Austin Blvd)2 weeks ago
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@Men's Wearhouse (9600 S I H 35 Suite S300)2 weeks ago
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@Pecan Street Festival (419 6th Street)2 weeks ago
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@Home Sweet Austin (333 E Slaughter Ln)2 weeks ago
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@Home Sweet Austin (333 E Slaughter Ln)3 weeks ago
