Profile
Senior Associate at Bateman Group
Public Relations and Communications | San Francisco Bay Area, US
Summary
A thoughtful, results-driven startup communicator and marketer who is action-oriented but always approaches work with top-level strategies and industry context in mind. I've worked with startups from day no. 1 of my career and haven't looked back -- from B2B or B2C companies just putting together their business plans, to emerging marketing leaders, to those on the road to IPO.
Nothing excites me more than helping companies position their products and stories within the context of market trends.
You can read my thoughts on the business, and tech marketing and public relations on my blog: http://www.amyziari.com/news/ Please also feel free to reach out to me directly.
Nothing excites me more than helping companies position their products and stories within the context of market trends.
You can read my thoughts on the business, and tech marketing and public relations on my blog: http://www.amyziari.com/news/ Please also feel free to reach out to me directly.
Specialties: writing, market research, product launches, executive visibility, industry alignment, media relations, social media strategies, communications planning
Experience
- May 2010 - PresentSenior Associate / Bateman GroupThe Bateman Group is a boutique technology PR and social media marketing agency headquartered San Francisco. At Bateman, I focus on communications planning and counseling, social media marketing strategy, content creation and execution, and support ongoing media, speaking, event, and analyst activities for clients. I also write extensively - blog posts, press releases, bylined articles... you name it. Recipient of the 2010 Bateman Group Employee Excellence Award.
Client Experience: Recyclebank, Baynote, Antenna Software, Panda Security, Guardian Analytics, Kapow Technologies, Platform Computing, Little Kids Rock - May 2009 - May 2010Associate / The Bateman Group
- Nov 2008 - May 2009PR and Marcom Consultant / Amy Ziari FreelanceProvided a range PR and marketing communications services to (mostly) technology companies, both directly and as a consultant to other agencies. Some interesting projects I worked on include developing a competitive automated news tracking system via Yahoo! Pipes for an entertainment company, conducting an extensive market research project to determine a technology company's 2009 strategic focus, and driving tactical social media execution to support a new product launched during RSA Conference, 2009.
- May 2006 - Oct 2008Assistant Account Executive / MacKenzie Marketing GroupI provided traditional and social media relations, extensive market research analysis, speaking opportunity and editorial calendar management, copywriting, event coordination, marketing planning and lead generation assistance services. I served as Account Manager for the agency’s pro bono client and contributed to new business proposals. I was also responsible for hiring agency interns and overseeing their client work.
Client experience: ID Experts, iovation, END Footwear, The Career Exposure Network, Oregon Investment Fund, iterasi, Magnolia Audio Video, Vigilan - Jun 2005 - Sept 2005Intern / Top CommunicationsWorked as an assistant to corporate and political media relations coach.
- Jun 2005 - Sept 2005Intern / MacKenzie Marketing GroupIn this position, I assisted in PR and research activities for primarily tech and emerging company clients. Work included a media relations campaign for a consumer electronics client that was featured in PR Week, and a competitive landscape assessment for a fraud management company used to penetrate the financial services industry.
Client experience: iovation, Prolifiq, The Career Exposure Network, Aperion Audio, Kryptiq
Education
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2002 - 2006University of OregonB.A. in Journalism-Public Relations, CommunicationsActivities: GPA: 3.95. Graduated magna cum laude. Comparative literature paper published in NOMAD, a scholarly essay collection. Writer and editor for campus multicultural magazine.
Additional Information
Websites:
Interests:
Bicycling, hiking, brunching, tea, meeting new people
