Director of Marketing at ZenCash
Public Relations and Communications | San Francisco Bay Area, US
A thoughtful, results-driven startup communicator and marketer. I've worked with startups from day no. 1 of my career and haven't looked back -- from B2B and B2C companies just putting together their business plans, to emerging market leaders, to those on the road to IPO.
Nothing excites me more than helping companies align their products and stories within the context of their industries, and building strategies around that to engage and enthuse target audiences.
You can read my thoughts on tech communications and marketing on my blog:
http://www.amyziari.com/news/ Please also feel free to reach out to me directly.
Specialties: writing, market research, content creation, product launches, executive visibility, industry alignment, media relations, social media strategies, communications planning
Mar
2012 - Present
Director of Marketing / ZenCash
ZenCash is a web service that provides small businesses and freelancers with tools to follow up with customers who don’t pay and say thanks to those who do. If you hate chasing invoices, you'll really love us.
May
2010 -
Feb
2012
Senior Associate / Bateman Group
The Bateman Group is a boutique technology PR and social media marketing agency headquartered San Francisco. At Bateman, I focused on communications planning and counseling, social media marketing strategy, content creation and execution, and supported ongoing media and speaking engagement activities for clients. I also wrote extensively - blog posts, press releases, bylined articles... you name it. Recipient of the 2010 Bateman Group Employee Excellence Award.
Client Experience: Recyclebank, Baynote, Antenna Software, Panda Security, Guardian Analytics, Kapow Technologies, Platform Computing, Little Kids Rock
May
2009 -
May
2010
Associate / The Bateman Group
Nov
2008 -
May
2009
PR and Marcom Consultant / Amy Ziari Freelance
Provided a range PR and marketing communications services to (mostly) technology companies, both directly and as a consultant to agencies. Some interesting projects I worked on include developing a competitive automated news tracking system via Yahoo! Pipes for a nationally known entertainment company, conducting an extensive market research project for a wireless company and counseling executives on most lucrative market to target, and managing all social media engagement strategies for the launch of a major consumer cloud security solution at RSA Conference.
May
2006 -
Oct
2008
Assistant Account Executive / MacKenzie Marketing Group
I provided traditional and social media relations, extensive market research analysis, speaking opportunity and editorial calendar management, copywriting, event coordination, marketing planning and lead generation assistance services. I served as Account Manager for the agency’s pro bono client and contributed to new business proposals. I was also responsible for hiring agency interns and overseeing their client work.
Client Experience: ID Experts, iovation, END Footwear, The Career Exposure Network, Oregon Investment Fund, iterasi, Magnolia Audio Video, Vigilan
Jun
2005 -
Sept
2005
Intern / Top Communications
Worked as an assistant to corporate and political media relations coach.
Jun
2005 -
Sept
2005
Intern / MacKenzie Marketing Group
In this position, I assisted in PR and research activities for primarily tech and emerging company clients. Work included a media relations campaign for a consumer electronics client that was featured in PR Week, and a competitive landscape assessment for a fraud management company used to penetrate the financial services industry.
Client Experience: iovation, Prolifiq, The Career Exposure Network, Aperion Audio, Kryptiq
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2002
-
2006
University of Oregon
B.A.
in
Journalism-Public Relations, Communications
Activities: GPA: 3.95. Graduated magna cum laude. Comparative literature paper published in NOMAD, a scholarly essay collection. Writer and editor for campus multicultural magazine.
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Websites:
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Interests:
Bicycling, hiking, brunching, tea, meeting new people