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Amy Ziari
Communications and marketing strategist for startups. Lover of bicycling and Sunday brunches. Just an e-mail away.
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- Director of Marketing at ZenCashPublic Relations and Communications | San Francisco Bay Area, USSummaryA thoughtful, results-driven startup communicator and marketer. I've worked with startups from day no. 1 of my career and haven't looked back -- from B2B and B2C companies just putting together their business plans, to emerging market leaders, to those on the road to IPO.
Nothing excites me more than helping companies align their products and stories within the context of their industries, and building strategies around that to engage and enthuse target audiences.
You can read my thoughts on tech communications and marketing on my blog: http://www.amyziari.com/news/ Please also feel free to reach out to me directly.Specialties: writing, market research, content creation, product launches, executive visibility, industry alignment, media relations, social media strategies, communications planningExperience- Mar 2012 - PresentDirector of Marketing / ZenCashZenCash is a web service that provides small businesses and freelancers with tools to follow up with customers who don’t pay and say thanks to those who do. If you hate chasing invoices, you'll really love us.
- May 2010 - Feb 2012Senior Associate / Bateman GroupThe Bateman Group is a boutique technology PR and social media marketing agency headquartered San Francisco. At Bateman, I focused on communications planning and counseling, social media marketing strategy, content creation and execution, and supported ongoing media and speaking engagement activities for clients. I also wrote extensively - blog posts, press releases, bylined articles... you name it. Recipient of the 2010 Bateman Group Employee Excellence Award. Client Experience: Recyclebank, Baynote, Antenna Software, Panda Security, Guardian Analytics, Kapow Technologies, Platform Computing, Little Kids Rock
- May 2009 - May 2010Associate / The Bateman Group
- Nov 2008 - May 2009PR and Marcom Consultant / Amy Ziari FreelanceProvided a range PR and marketing communications services to (mostly) technology companies, both directly and as a consultant to agencies. Some interesting projects I worked on include developing a competitive automated news tracking system via Yahoo! Pipes for a nationally known entertainment company, conducting an extensive market research project for a wireless company and counseling executives on most lucrative market to target, and managing all social media engagement strategies for the launch of a major consumer cloud security solution at RSA Conference.
- May 2006 - Oct 2008Assistant Account Executive / MacKenzie Marketing GroupI provided traditional and social media relations, extensive market research analysis, speaking opportunity and editorial calendar management, copywriting, event coordination, marketing planning and lead generation assistance services. I served as Account Manager for the agency’s pro bono client and contributed to new business proposals. I was also responsible for hiring agency interns and overseeing their client work. Client Experience: ID Experts, iovation, END Footwear, The Career Exposure Network, Oregon Investment Fund, iterasi, Magnolia Audio Video, Vigilan
- Jun 2005 - Sept 2005Intern / Top CommunicationsWorked as an assistant to corporate and political media relations coach.
- Jun 2005 - Sept 2005Intern / MacKenzie Marketing GroupIn this position, I assisted in PR and research activities for primarily tech and emerging company clients. Work included a media relations campaign for a consumer electronics client that was featured in PR Week, and a competitive landscape assessment for a fraud management company used to penetrate the financial services industry. Client Experience: iovation, Prolifiq, The Career Exposure Network, Aperion Audio, Kryptiq
Education-
2002 - 2006University of OregonB.A. in Journalism-Public Relations, Communications
Activities: GPA: 3.95. Graduated magna cum laude. Comparative literature paper published in NOMAD, a scholarly essay collection. Writer and editor for campus multicultural magazine.
Additional Information-
Websites:
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Interests:Bicycling, hiking, brunching, tea, meeting new people
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Tweets
- .@MoosejawMadness's newsletters are killer. Closing line from their sale annc: "You can stop reading this now and please buy everything"May 24, 12 from web Reply, Retweet, Favorite
- @roninapp users: Sign up by EOD & have a chance to win awesome hand-selected biz books from @ZenCash team. Deets: http://t.co/cE1SdV2dMay 22, 12 from web Reply, Retweet, Favorite
- Perhaps the most hilarious photo of me ever taken http://t.co/uFXViiNr (In Austin at my cousin's wedding)
- If you appreciate you great interior design, you gotta check out these lovely pics of @weldspaces http://t.co/SxKdc16iMay 21, 12 from web Reply, Retweet, Favorite
- Fascinating (older) video on creating visualizations at the NYT http://t.co/uIfZFMPl
- At Adobe/Typekit event today for ZenCash. Whole in the lead but anyone can take this! (at @Adobe) [pic] — http://t.co/j7xMbxVD
- Well played, Sharebuilder and Scottrade https://t.co/MLxXNbPhMay 18, 12 from web Reply, Retweet, Favorite
- @JonHooton SAD. How are you going to get around?
- Amazing insider insight into life (or rather, losing it) at Square http://t.co/TBOtTDghMay 16, 12 from web Reply, Retweet, Favorite
- @timgermer Sweet! @BestVendor is also a good spot
- @matthewgonzales Hello old friend. Going pretty well. Keeping busy w/ work at my startup. Are you still doing SF New Tech stuff?
- Sneak peek of ZenCash company booth at Adobe/ @CascadeSF / Typekit event on Saturday [pic] — http://t.co/TwVmEWoI
- Designer friends: @Typekit & @CASCADESF workshop on typography looks awesome http://t.co/gFZTtD5U I'll also be there repping @ZenCash
- .@GetApp: Huge time suck if you're into sexy apps. And really, who isn't?May 15, 12 from web Reply, Retweet, Favorite
- And @Roninapp makes 6! http://t.co/ioJvd1aFMay 14, 12 from web Reply, Retweet, Favorite
- @andigalpern @designbizsf Whoa, was not expecting that. You rock. Thanks for your help getting the word out!
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