amy liz kugler

Develop a strategic communications strategy to transition the public health organization into an increasingly education-focused role. Plans encompass media relations, social media development, corporate and stakeholder communications and event planning. Build and leverage national and regional partnerships to increase outreach and public education programs. Manage a team to unify and enhance the voice of the organization.

Design and implement a strategic public relations campaigns utilizing both traditional and social media outreach. Orchestrate message development and control for corporate communications clients, including crisis communication. Craft story development and media placement on local, state and national levels.

Restructured the communications goals and organization’s messaging. Implemented cost-effective tactics to restructure membership communications, online presence (website redesign and social media/digital engagement) and event marketing. Led legislative communication and
media relations initiatives.

• Executive assistant with concurrent projects in development and communications.
• Create an innovative photojournalism fundraising campaign using targeted online publicity, events, and a silent auction that successfully raised $30,000 and increased ICFJ’s visibility among
potential donors.
• Design quarterly newsletters for the Board of Directors.
• Develop and built an Intranet portal encompassing resources for the Board of Directors, saving over $1,000 for the organization.
• Produce press kit materials and facilitated a membership drive for the Global Forum for Media Development.
• Create press releases, backgrounder, and online social marketing for ICFJ events.

• Served as a liaison for 35 graduate students and administered application processes for over 150 applicants.
• Taught three undergraduate class sessions on best practices from relevant corporate social responsibility campaigns.
• Developed advertisements and other communications pieces to recruit graduate students.
• Led an introductory graduate class for incoming students in thesis and course management.
• Initiated a student communication plan for 600 students and managed class communication via an internal website.
• Delivered multiple research presentations, most recently at the Association for Educators in Journalism and Mass Communication National Conference in August 2007.

• Initiated social media publicity campaign for American Idol contestant Mandisa to launch her new album, generating over 1 million online media impressions and 30,000 unique site visits in two weeks.
• Orchestrated artist development teams as lead publicity contact on four album releases in one month.
• Designed press kits for current artists and used them to restructure the label’s press website.
• Created strategic publicity and marketing plans for four leading artists using contemporary media technology and avenues for the artists to reach new audiences.

• Exceeded event fundraising goals for two Relay For Life events after Hurricane Katrina, with one Relay For Life as the ninth largest fundraiser in a six-state region.
• Directed the efforts of 50 volunteers to orchestrate over 6,000 participants in Relay For Life of Baton Rouge, raising over $205,000.
• Accomplished an overall fundraising goal of $575,000 while maintaining a budget of $55,000.
• Designed and implemented crisis communication plan and internal communications strategy during Hurricane Katrina.
• Networked to recruit and pitch corporate sponsorship proposals to a range of small and large corporations.
• Integrated a highly successful online fundraising component using ACS’s online database and Facebook.