amy liz martin

social media maven, public relations enthusiast, singer, coffee-lover

Posts

February 11, 10:47 AM

Before I begin, I must apologize for not posting in a while. I’ve been incredibly busy in my new role as the communications department’s sole person at the National Indian Education Association. We’ve planned three events in the past 6 months and I’ve also been revamping their communications plan and redesigning the website in spare [...]

September 03, 10:36 AM

There’s no mistaking it. The interaction between social media and news media outlets is revolutionizing the way we receive information. Wednesday’s Discovery Communications hostage situation was a prime example of how a verified tip on Twitter can break the news about a crisis. I’ll admit, I was glued to the #discovery hashtag (and even alerted [...]

August 25, 10:43 AM

I went on a mission this summer to understand a little more about responsible crowdsourcing. It started by doing a communications audit for a client. I remember sitting across the table and telling them that I could find valuable information about their marketshare by leveraging social media and online resources. Their response? “Really? Do you [...]

July 27, 08:20 AM

As a social media junkie enthusiast, I’m always on the lookout of the best practices and trends to see how I can apply it to public relations. As I was researching last week, I was alerted by some Twitter followers that a popular DC company’s Twitter account had thousands of followers, but they only followed [...]

July 16, 04:27 PM

Unless you've been hiding under a rock, you have a good idea of the details behind the Apple iPhone 4 debate. Since the product was released in mid-June, users and bloggers have reported more dropped calls related to the "death grip" of holding an iPhone 4. However, I'm not going to focus on the issues you can have if you squeeze your iPhone 4 like one of those squeezable stress balls. No, let's look at Apple (aka Steve Jobs's) communications strategy during this debacle.

June 28, 03:07 PM

This weekend, I was asked by Melanie Spring of Sisarina to be interviewed about how marketers reach out to women. It was such a broad topic, but one that myself and four other incredible women were able to resonate on one truth: To be a great communicator, you have to be an even better listener.

June 16, 12:35 PM

I don’t know about you, but I’m always blown away by the potential of American youth. So, when the White House Commission on Presidential Scholars approached me to help recognize their fantastic honorees in the U.S. Presidential Scholars Program, I jumped at the chance! Each year, the White House Commission on Presidential Scholars appointed by [...]

June 01, 07:40 PM

Louisiana just can’t seem to catch a break. First, there were Hurricanes Katrina and Rita and all of the hulla-ballo that went with it. From not enough supplies to a slow reaction from FEMA and beyond, the state known for its Cajun flavor has had to rebuild and restore itself. Once again, this is not [...]

December 14, 08:10 PM

Public affairs and public relations practitioners, I need your help! I’m increasingly interested in health care communications. When I worked for the American Cancer Society, I was always so eager to communicate the new trends in research and try to understand how the information impacted the public and legislation. We are on the cutting edge [...]

December 07, 07:46 PM

Chances are, you live by a Starbucks. If you’re anything like me, you pass 3 coffee locations on the way to work, and they probably have a green logo. Starbucks is a household name for those of us who love to consume “legally addictive stimulants” (a.k.a. a grande, triple shot, non-fat, sugar-free, vanilla latte). Their [...]

Profile

Communications and Outreach Manager at National Center for Responsible Gaming
Public Relations and Communications | Washington D.C. Metro Area, US

Summary

Professional Qualifications and Work Ethic
Savvy on PC and Apple platforms. Proficient in Microsoft Office (Access, Excel, Outlook/Entourage, PowerPoint, Word) and Adobe Creative Suite (Acrobat, Dreamweaver, Illustrator, InDesign, Photoshop). Experienced with multiple database applications including website content management, revenue and task management (Raiser's Edge).

Strong planning and organizational skills, with the ability to simultaneously manage multiple high priority tasks. Highly dedicated to commitments, with great capacity for creativity and visionary planning, as well as optimistic outlook to difficult situations. A motivated and efficient learner.
Specialties: Non-profit administration, health communication, media relations, crisis management, corporate communications, fundraising, marketing, media relations, newsletters, organizational skills, press releases, proposal writing, public relations, strategic marketing, and Web site production.

Experience

  • Mar 2011 - Present
    Community and Outreach Manager / National Center for Responsible Gaming
  • Apr 2010 - Present
    Principal / Amy Liz Martin - Public Relations and Media Consulting
    Design and implement a strategic public relations campaigns utilizing both traditional and social media outreach. Orchestrate message development and control for corporate communications clients, including crisis communication. Craft story development and media placement on local, state and national levels.
  • Aug 2010 - Mar 2011
    Director of Communications / National Indian Education Association
  • Jun 2008 - May 2010
    Executive Assistant to the President / International Center for Journalists
    • Executive assistant with concurrent projects in development and communications.
    • Create an innovative photojournalism fundraising campaign using targeted online publicity, events, and a silent auction that successfully raised $30,000 and increased ICFJ’s visibility among
    potential donors.
    • Design quarterly newsletters for the Board of Directors.
    • Develop and built an Intranet portal encompassing resources for the Board of Directors, saving over $1,000 for the organization.
    • Produce press kit materials and facilitated a membership drive for the Global Forum for Media Development.
    • Create press releases, backgrounder, and online social marketing for ICFJ events.
  • Aug 2006 - May 2008
    Graduate Assistant for the Dean / Louisiana State University
    • Served as a liaison for 35 graduate students and administered application processes for over 150 applicants.
    • Taught three undergraduate class sessions on best practices from relevant corporate social responsibility campaigns.
    • Developed advertisements and other communications pieces to recruit graduate students.
    • Led an introductory graduate class for incoming students in thesis and course management.
    • Initiated a student communication plan for 600 students and managed class communication via an internal website.
    • Delivered multiple research presentations, most recently at the Association for Educators in Journalism and Mass Communication National Conference in August 2007.
  • May 2007 - Aug 2007
    Publicity Intern / EMI CMG
    • Initiated social media publicity campaign for American Idol contestant Mandisa to launch her new album, generating over 1 million online media impressions and 30,000 unique site visits in two weeks.
    • Orchestrated artist development teams as lead publicity contact on four album releases in one month.
    • Designed press kits for current artists and used them to restructure the label’s press website.
    • Created strategic publicity and marketing plans for four leading artists using contemporary media technology and avenues for the artists to reach new audiences.
  • Mar 2005 - Aug 2006
    Metro Development Representative / American Cancer Society
    • Exceeded event fundraising goals for two Relay For Life events after Hurricane Katrina, with one Relay For Life as the ninth largest fundraiser in a six-state region.
    • Directed the efforts of 50 volunteers to orchestrate over 6,000 participants in Relay For Life of Baton Rouge, raising over $205,000.
    • Accomplished an overall fundraising goal of $575,000 while maintaining a budget of $55,000.
    • Designed and implemented crisis communication plan and internal communications strategy during Hurricane Katrina.
    • Networked to recruit and pitch corporate sponsorship proposals to a range of small and large corporations.
    • Integrated a highly successful online fundraising component using ACS’s online database and Facebook.

Education

  • 2006 - 2008
    Louisiana State University and Agricultural and Mechanical College
    2008 Master; Manship School in Mass Communication, Public Relations; Mass Communication
  • 2000 - 2004
    Kansas State University
    Bachelors in Psychology

Additional Information

Honors:
• Outstanding Graduate Student of the Year Award, Manship School of Mass Communication, April 2008.
Interests:
I'm a PR professional who loves using social media to connect, engage, encourage, and dream. I like to pretend to be a bon vivant, but I'm more of a coffee connoisseur. I love spending time with friends and family and I'm passionate about great music and thought-provoking photography.

Photos

Favorites

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