amy liz martin

Before I begin, I must apologize for not posting in a while. I’ve been incredibly busy in my new role as the communications department’s sole person at the National Indian Education Association. We’ve planned three events in the past 6 months and I’ve also been revamping their communications plan and redesigning the website in spare [...]

There’s no mistaking it. The interaction between social media and news media outlets is revolutionizing the way we receive information. Wednesday’s Discovery Communications hostage situation was a prime example of how a verified tip on Twitter can break the news about a crisis. I’ll admit, I was glued to the #discovery hashtag (and even alerted [...]

I went on a mission this summer to understand a little more about responsible crowdsourcing. It started by doing a communications audit for a client. I remember sitting across the table and telling them that I could find valuable information about their marketshare by leveraging social media and online resources. Their response? “Really? Do you [...]

As a social media junkie enthusiast, I’m always on the lookout of the best practices and trends to see how I can apply it to public relations. As I was researching last week, I was alerted by some Twitter followers that a popular DC company’s Twitter account had thousands of followers, but they only followed [...]

Unless you've been hiding under a rock, you have a good idea of the details behind the Apple iPhone 4 debate. Since the product was released in mid-June, users and bloggers have reported more dropped calls related to the "death grip" of holding an iPhone 4. However, I'm not going to focus on the issues you can have if you squeeze your iPhone 4 like one of those squeezable stress balls. No, let's look at Apple (aka Steve Jobs's) communications strategy during this debacle.

This weekend, I was asked by Melanie Spring of Sisarina to be interviewed about how marketers reach out to women. It was such a broad topic, but one that myself and four other incredible women were able to resonate on one truth: To be a great communicator, you have to be an even better listener.

I don’t know about you, but I’m always blown away by the potential of American youth. So, when the White House Commission on Presidential Scholars approached me to help recognize their fantastic honorees in the U.S. Presidential Scholars Program, I jumped at the chance! Each year, the White House Commission on Presidential Scholars appointed by [...]

Louisiana just can’t seem to catch a break. First, there were Hurricanes Katrina and Rita and all of the hulla-ballo that went with it. From not enough supplies to a slow reaction from FEMA and beyond, the state known for its Cajun flavor has had to rebuild and restore itself. Once again, this is not [...]

Public affairs and public relations practitioners, I need your help! I’m increasingly interested in health care communications. When I worked for the American Cancer Society, I was always so eager to communicate the new trends in research and try to understand how the information impacted the public and legislation. We are on the cutting edge [...]