amy graff

- Developed content creation, social media, and SEO strategies for three clients, across nine business units and three verticals, to increase traffic, boost e-commerce revenue, manage reputation, and facilitate online buzz
- Created weekly and monthly SEO and SEM reports with business insights and recommendations
- Acted in a client services capacity to communicate new SEO and social strategies and industry developments to clients and functional teammates

- Wrote press releases, assisted with the redesign of graphics on websites, managed photo galleries and lot catalogs, developed and maintained RSS and social media feeds, managed Google AdWords campaigns, and scheduled webcasts
- Performed administrative duties for the online auction and webcast registration websites
- Customer service during industrial sales that generated millions of dollars for clients like General Motors, Chrysler, and Rockwell Automation

- Aided Professor William Eveland in code book creation and data collection in areas of political communication and public opinion polling
- Extensive training in content analysis

- Developed graphics and layouts for six foreign language editions of America.gov in support of the US Department of State’s policies and image
- Designed covers for foreign policy publications
- Worked in support of President Obama’s and Secretary Clinton’s diplomatic travels by producing marketing campaigns using Photoshop including banners, buttons, and Google AdSense ads

- Assessed the quality of food, cleanliness, and levels of customer service in over twenty establishments
- Utilized organizational skills in planning weekly dining schedules and ensuring completion of evaluations

- Aided in the marketing strategy and event-planning facets of opening a new retail location
- Worked in a team to build extensive knowledge about products in order to best service customers’ needs
- Learned book-keeping skills while helping close the store in evenings and conduct monthly inventory

- Performed a variety of tasks to market and increase name recognition of the candidate including phone banking, canvassing and Get Out the Vote efforts

- Taught students age 6-12 drawing, painting, ceramics, and multimedia skills
- Worked as a team with two other teaching assistants in order to guide children, gain experience working with classes of both age groups, and formulate creative project ideas

- Addressed ticketing needs including reserving and selling seating, troubleshooting online purchasing issues, and redirecting groups and donors to appropriate resources given their needs
- Advised patrons on area dining, lodging, and attractions

- Responsibilities included web design and update and the editing of press releases