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SocialFlow, New York, NY
Marketing Manager: Apr 2011 – present
Involved in all aspects of creating an effective marketing and communications platform to launch to market an innovative player in the social media analytics and optimization space | Established an email communications program | Supervised the creation of marketing collateral in print, online and multimedia form | Project-managed a large web redesign project | Worked on sponsorship opportunities, events and partnerships.
Jellybean Boom, Brooklyn, NY
Founder: Dec 2010–present
Empowering entrepreneurs, artists, nonprofits, cultural organizations and small businesses with affordable, socially integrated web solutions through consulting, coaching engagements and the creation of a free online resource at http://jellybeanboom.com/blog.
The Film Society of Lincoln Center, New York, NY
Manager of Digital Marketing and Strategy: Aug 2008–April 2011
Comprehensive digital strategy implementation: doubled traffic in two years through the initiation and development of a comprehensive social media strategy | Revamped email communication platform toward a 50% growth in subscribers | Implemented SEO and search marketing strategy, including the acquisition and management of two Google Grants.
Major web development projects: Primary architect of first-ever stand-alone website for New Directors/New Films (a copresentation of the Film Society of Lincoln Center and the Museum of Modern Art) | Created a dynamic, video-rich, fully socially-integrated site for 2010 New York Film Festival | Managed freelance staff.
Innovative online promotions: Developed a partnership with online video community Poptent.net to develop a crowd-sourced contest for the next New York Film Festival trailer | Created a blog platform that successfully raised visibility for the Film Society as well as utilizing the voices of young writers.
VisitBritain (The British Tourist Board), New York, NY
Online Content Editor/Copywriter, Sept 2006 – Jul 2008
Developed a 40K+ fan community of British movie and TV lovers on Facebook (BritFilmandTV) | Managed a high flow of content for three different websites (www.beabritdifferent.com, www.visitbritain.us, and www.visitbritain.com/movies) | Proposed and led an interdepartmental social media working group.
Community Connect, Inc., New York, NY
Copywriter: May 2005–Dec 2005
Working closely with the Information Architecture team during a major site relaunch, overhauled web copy for 3 popular social networking sites.
Lifetime Television, New York, NY
Copywriter: Apr 2003–Sept 2004
Bookspan, Garden City, NY
Copywriter: Feb 2002–April 2003
The Princeton Review, New York, NY
Content Editor: May 2001–Jan 2002
Miramax Films, New York, NY
Development Analyst: Mar 1999–May 2001
TEACHING/SPEAKING ENGAGEMENTS
Social Media Week New York, Feb 2012
Panelist/Co-organizer, ”Literature Unbound: Radical Strategies for Social Reading”
501 Tech NYC, July 2011
Presenter, “Bootstrap Your Nonprofit Website with WordPress”
OMMA Social Media Marketing Summit, May 2011
Panelist, on behalf of SocialFlow
Social Media Week 2010, Feb 2010
Panelist, with representatives from the Brooklyn Museum, Metropolitan Opera, WNYC and the New York Public Library, for the Digital Culture NYC panel at the Museum of Modern Art.
New York City Arts, Culture and Technology Meetup, Feb 2009
Presenter, “How Nonprofits Can Use Social Media to Raise Visibility and Affinity”
Mediabistro Education
Instructor: Copywriting for the Web, ongoing
Instructor: Copywriting Mastering Ad Writing, Jul 2008 – Sep 2008
British American Business Association Marketing Roundtable, July 2008
Presenter, “A Case Study on the Use of Blogs in Tourism Marketing”
I got started in working in web media through content. I’m a content person through and through and I know that getting people to engage, share and talk on the web has to start with substantive content.
A few of the highlights of my career in content and social media:
Strategist behind VisitBritain’s first “social media working group,” which included members from every department. The initiative that we created — a fan page for British film and television — quickly took off through grass-roots support and gain tens of thousands of active fans.
Creator of the Film Society of Lincoln Center’s first blog: highlights of that two year journey include developing a program to include “new voices” — younger film lovers — in discussing the selection of films at New Directors/New Films, and breaking the story of the public art project restoration of Masstransiscope on the Manhattan Bridge before any other publication.
Architect of social media rich website for the New York Film Festival 2010 (which coincidentally was the world-premiere of David Fincher’s the Social Network), which fully utilized the Facebook Open Graph protocol to stimulate participation and traffic.
Creator of Jellybean Boom, a resource for small businesses and individuals on raising their profiles through the strategic use of technology, including social media, online marketing and more.
For more, please see my resume.
Jellybean Boom is a blog and consultancy I formed in the fall of 2010 to help equip organizations, nonprofits, cultural institutions and individuals with sort of digital strategies I had used to raise the profiles of organizations like the Film Society of Lincoln Center.
The focus is on low cost digital strategies, tailored online marketing and smart social media outreach.
You can learn more about my blog here.
Presentation and Teaching experience:
501 Tech NYC July 21, 2011
- Presenter, “Bootstrap Your Nonprofit Initiative with WordPress”
OMMA Social Media Marketing Summit May 2011
- Panelist
Social Media Week 2010 February 2010
- Panelist, with representatives from the Brooklyn Museum, Metropolitan Opera, WNYC and the New York Public Library, for the Digital Culture NYC panel at the Museum of Modern Art,
New York City Arts, Culture and Technology Meetup February 2009
- Presenter, “How Nonprofits Can Use Social Media to Raise Visibility and Affinity”
Mediabistro Education
- Instructor: Copywriting for the Web ongoing
- Instructor: Copywriting Mastering Ad Writing Jul 2008 – Sep 2008
British American Business Association Marketing Roundtable July 2008
- Presenter, “A Case Study on the Use of Blogs in Tourism Marketing”
I’ve been writing since I was a wee one. Here are a few of the places that my publications in which I have appeared:
Print:
Filmmaker Magazine Spring 2011: “Finding a Sense of Play in Focus”
The Bellevue Literary Review Summer 2009: “White Space”
The New York Observer Summer 2008: Venue Reviews
The Village Voice 2002-2003: Best of New York Mini Features
Blogs:
Founder and Editor, The Filmlinc Blog (http://filmlinc.com/blog) Sept 2008-Sept 2010
Founder and Editor, Jellybean Boom (http://jellybeanboom.com/thesmallblog) Dec 2010-present
I’ve written for a lot of places, including Heeb Magazine, the New York Observer, the Village Voice.
Here’s one of my stories, which was published by the Bellevue Literary Review and nominated for the Pushcart Prize.
Bringing an Organization’s History to Life:
For this video meant to celebrate the many decades long history of the Film Society of Lincoln Center and bring it together with the opening of a new film center meant to represent the organization’s future, I crafted this video trailer with the help of graphic animator extraordinaire Hiroshi Kumatani.
A new digital face for a Storied Festival
In 2010, I embarked upon an ambitious undertaking to give New Directors/New Films its own stand-alone destination on the web. As part of this initiative, I also wanted to go behind the scenes and capture a dynamic representation of what the festival is all about.
For this video, I conducted the interviews, worked in the editing room and created the title graphics.
Raising the profile of an event through a television spot
I created this TV spot for the New York Jewish Film Festival.
I taught myself WordPress by necessity–while working at the Film Society of Lincoln Center, I knew we could do more with the web (and that our fans were clamoring for it) but I didn’t have a lot of monetary resources to do it.
So I set out to use WordPress to build a variety of Film Society initiatives, each more complex than the last. I started with a blog, of course, but when I realized how powerful WordPress could be as a CMS, I:
- Built the first stand-alone web destination for New Directors/New Films, a co-branded film festival presented by the Film Society of Lincoln Center and the Museum of Modern Art.
- Built one of the first film festival website to take advantage of Facebook Open Graph for the New York Film Festival 2010 (which world premiered David Fincher’s The Social Network).
Today I advise people on using WordPress in a variety of ways:
- As a blogging platform
- For personal portfolio sites
- As microsites
- For startups
- Nonprofits
I’d be more than happy to talk to you about your WordPress needs. Please contact me below:
[contact-form-7]Since graduating from film school quite a while back, I’ve had experience working on productions of all sizes. Most recently I pioneered a video program for the Film Society of Lincoln Center that entailed pieces that brought the organization’s history to life and reinvigorated programs for the future, as well as TV spots and even bespoke creations for outdoor digital signage for major events.
As we move into a more digital way of making and telling stories, my specialty is using video to help organizations and individuals add a richer dimension to the way they present themselves online.
Technically speaking I have done (and can do) it all, from shooting on everything from a Flip Cam to a DSLR rig, editing in Final Cut or Premiere and creating animated titles in After Effects.
Here’s a few examples of recent video work (and the role I played in it):
Bringing an Organization’s History to Life:
For this video meant to celebrate the many decades long history of the Film Society of Lincoln Center and bring it together with the opening of a new film center meant to represent the organization’s future, I crafted this video trailer with the help of graphic animator extraordinaire Hiroshi Kumatani.
A new digital face for a Storied Festival
In 2010, I embarked upon an ambitious undertaking to give New Directors/New Films its own stand-alone destination on the web. As part of this initiative, I also wanted to go behind the scenes and capture a dynamic representation of what the festival is all about.
For this video, I conducted the interviews, worked in the editing room and created the title graphics.
Raising the profile of an event through a television spot
I created this TV spot for the New York Jewish Film Festival.
Creating an educational resource for nonprofit bootstrappers
I edited and created the motion graphics for this video.
I was born in Southern California, the daughter of an artist and aerospace engineer (a detail that I think will become more salient as you read the rest of my bio).
I left high school after the 11th grade to study at Simon’s Rock College of Bard, a very odd and wonderfully enriching place in Western Massachusetts. I had long dreamed of going to film school and so when NYU accepted me into theirs as a transfer student, I was New York City bound.
I spent a number of years after college traveling and working stationed right by the side of a motion picture camera as a camera assistant — the very best way, I’ve always thought, of learning the myriad of different moving parts that come together to make a movie.
During this time, I also worked as a story analyst for Dimension Films, churning my way through 500 zombie scripts, a number of wonderful and sadly forgotten genre novels from the 1950s and scripts for movies like Memento and Donnie Darko before they became films.
My writing muscles duly exercised, I began working as a copywriter, crafting snappy taglines and brand identities for entities as diverse as Lexis-Nexis, dating sites, high-brow books, and cable television. You might have seen my work on billboards, bus-sides, magazine ads, web banners and cable television commercial breaks.
My first month on the job at Lifetime Television, I had the opportunity to spin some titles for a Lifetime Original Movie. The CEO at the time picked one of mine, and A Date With Darkness: The Andrew Luster Story was born.
I took a bit of detour to study writing at Columbia University, and when I returned to the world of work, it was for VisitBritain, the agency responsible for marketing British tourism to American.
There, in 2007, I was appointed “social media champion” (mostly in a bid to get me a company-paid trip to Britain). At first I didn’t quite know what I was doing, but I immersed myself in blogs, Facebook Pages, Twitter and much more in order to understand how to use social media for marketing purposes.
I recognized even then that great ideas for social can come from anywhere — and formed and led a social media working group that included everyone from senior management to folks from customer support. The project we worked on together — a Facebook fan page for American fans of British movies and television — quickly gain steamed, and now has over 50,000 fans and counting.
My next adventure consisted of building the Film Society of Lincoln Center’s foundational digital strategy from the ground up: including social media channels, a video program, email and online marketing, and the first co-branded web destination for New Directors/New Films and a social media-rich web destination for the New York Film Festival 2010.
Last fall, I launched Jellybean Boom, which is a blog and consultancy aimed at delivering the same sort of value I supply organizations like The Film Society and VisitBritain — effective, collaborative and low cost promotional strategies in the online space.
I joined the social media optimization startup SocialFlow in April of 2011, where I work to raise visibility for and market a technology that takes social media to a whole new level of sophistication.
Personal passions include: dogs, Prospect Park, Instagram, Twitter, interactive storytelling, This is Spinal Tap (esp. the DVD commentary track), coffee, great food, making the impossible possible.
