Springpad is a personal assistant app that helps users manage the overload of important info, projects, ideas, and recommendations they encounter daily. Springpad has 4.1m+ users and is available on the web, and for iOS and Android.
Serve as digital producer — working closely with the marketing, product, engineering and design teams — on engagement and acquisition product releases. Experience includes two major version releases, plus publisher features and specialized digital content platforms built for affiliate marketing campaigns. Specific responsibilities include project management, team communication, feature messaging, QA testing, user communication, and KPI success tracking.
Manage all email marketing campaigns, including a complete revamp of all lifecycle emails, to increase user engagement. Ongoing A/B testing across a number of variables has driven open rates beyond 45% and CTR beyond 25%.
Serve as copywriter and editor for all in-app, marketing communications, and anywhere-else-copy-lives content.
Manage more than 50k Springpad fans and followers, including daily posts, real-time reactions, and social platform ad budget.
Serve as sole marketing voice on User Engagement Tiger Team, which plans, executes, and iterates on cross-discipline engagement innovations. Projects vary from small in-app ‘Easter eggs’ to major product onboarding repositioning.