WHERE IS ALISON?

Springpad is a personal assistant app that helps users manage the overload of important info, projects, ideas, and recommendations they encounter daily. Springpad has 4.1m+ users and is available on the web, and for iOS and Android.

Serve as digital producer — working closely with the marketing, product, engineering and design teams — on engagement and acquisition product releases. Experience includes two major version releases, plus publisher features and specialized digital content platforms built for affiliate marketing campaigns. Specific responsibilities include project management, team communication, feature messaging, QA testing, user communication, and KPI success tracking.

Manage all email marketing campaigns, including a complete revamp of all lifecycle emails, to increase user engagement. Ongoing A/B testing across a number of variables has driven open rates beyond 45% and CTR beyond 25%.

Serve as copywriter and editor for all in-app, marketing communications, and anywhere-else-copy-lives content.

Manage more than 50k Springpad fans and followers, including daily posts, real-time reactions, and social platform ad budget.

Serve as sole marketing voice on User Engagement Tiger Team, which plans, executes, and iterates on cross-discipline engagement innovations. Projects vary from small in-app ‘Easter eggs’ to major product onboarding repositioning.

Smarterer is an early stage, venture-funded consumer web startup that is building a testing platform to reinvent the skills sections of the world’s resume by becoming the gold standard for digital, social and technical skills measurement.

Was responsible for social media management, community evangelism, and affiliate + campus marketing programs.

Worked closely with CEO and Engineering Team to launch new product features — and iterate on existing product features — to meet revenue model, business development, viral growth and user engagement-focused KPI goals.

Made critical contributions to ~400% unique user growth in across a six month period.

Account Executive: June 2011 - July 2011
Account Coordinator: June 2010 - June 2011

The CHT Group is a Boston-based strategic communications agency, focusing in the healthcare, high-tech and biz services verticals.

Served as a primary client contact. Secured and tracked media coverage. Contributing to strategic planning and business development projects. Developing traditional and social content. Contributed to stakeholder strategy and communication planning surrounding M&A, emerging market and public policy campaigns. Made major contributions to the planning and execution of high-tech consumer product launch.

Landed client coverage in Tech Crunch, Washington Post, Reuters, Wall Street Journal Online, CNET, Forbes, The Boston Globe, and more.

DoBand was an early-stage, social platform that used gaming dynamics to encourage users to set and achieve goals. In 2012, DoBand disbanded. The CEO of DoBand is now successfully executing our core idea at Everest.com.

Leveraged social graph to secure angel funding leads and recruit development team members. Established and managed non-profit and corporate partnerships. Launched social media presence. Developed funding raising pitching materials.

Board of Advisors includes Dave Blakely, Director of Technology Strategy at IDEO, Andy Mutz, technologist and veteran of four successful Silicon Valley startups, Peter Farrell, Founder and Executive Chairman of ResMed Inc., Tina Seelig, Executive Director of the Stanford Technology Ventures Program, and Shahriar Broumand, former executive at Free Markets, Ariba, and RBS, now managing partner of supply-chain and operations consultancy firm BrainNet.

Responsibilities included weekly media and activity reports, client and industry research and analyses, extensive content editing, media and forward feature list development. Contributed to intra-agency social media planning: platform research, online presence planning, competitive and industry analyses, blog management and post development.

Client portfolio included: Sappi Fine Paper, Safety Insurance, American Dental Partners, Berkshire Bank.

Worked exclusively with the Corporate Communications and Issues Management team in the Fleishman-Hillard London office. Daily client work included media clipping, media list compilation, white paper contribution, project brainstorms, international media pitching, editorial calendar development, thought leadership planning. Worked extensively with the new business team on messaging synthesis, in-depth competitor analyses, organic growth brainstorming, creative pitch and RFP development.

International client portfolio included McCain Foods, British Airways, e2v, Citadel Capital, SOS International, Knight Capital Group, Women’s Tennis Association.

Assisted with event coordination, database management, promotions research, volunteer recruitment, coordination of event logistics and, of course, on-site event work. Events worked on include Sail Boston 2009, American Heart Association Start! Heart Walk, Irish Immigration Solas Awards Dinner, Adopt a Student Foundation Golf Tournament, and more.