Alexandra DiLorenzo

I did it.  I thought I could get away with having only one pin board to suffice my inspirations but it’s just not designed to do so.  Their new UX makes customizing your page more pliable and I love the option of adding friends onto boards to share pins back and forth (perfect for upcoming apartment furniture wish list).  Even though Pinterest has pretty much garnered the “quirky fashion” / “sinful yet healthy recipes” / “fluffy animals” niches (admit it, those are your boards, too), it’s nice to see what companies are doing to differentiate themselves.  You can even apply for a job on it.

Click to see my parts (in particularly, the mktg_dva one!)

ilovecharts:

Consumer Goods

Which brands gave you :O faces?

My special someone.  He made this t-shirt last year for Luminate Surf & Skate.

Called it the “Gnarwhal”.

Then Vans made these boardshorts:

Not cool!  Sorry to get heated like this and I’m not even sure if there can be repercussions but I wanted to vent somewhere.  Vans, what’s your deal?  Let’s spread this like Etsy v. Urban Outfitters.

It takes a lot for me to turn my back to one of my favorite brands, Heineken (note synonymous green bottle turned away) but this was delicious to not only drink but look at.  Can’t get enough of unique beer label design.

If this is what boy bands sound like now, consider me eleven years old again.  Cue that high-pitched scream I can’t do anymore!

rebeccaj:

You guys, Fiona is back. 

<3 <3 <3

I would really love to get this out of my head…

…who am I kidding :)

First rule of social media…

Our Blades Are F***ing Great (by DollarShaveClub)

Everything about this idea/ad is smart.

Bill Bernbach.

Do you agree since negative word-of-mouth marketing propels faster than positive, or can you think of an example of a bad product succeeding due to its advertising?

It’s no surprise that most of the top 10 are home/event furnishing brands but Pinterest can liven up even the most broad of brands with personality.  Dare I say it’s the new Tumblr? 

I get it. I get how when advertising on television, companies and shows want their themes to trend on Twitter. But anyone else fatigued by this? No, I don’t want to choose between #Tea and #Lemonade in your Half-and-Half drink, Snapple. I don’t want to follow The Voice contestants’ progress, “Social Media Correpsondent” Christina Milian (cool job however). I understand this won’t go away. Twitter has propelled much of our current events by taking a live, ever-evoking approach to opinions. That said I cannot help roll my eyes at TV ads trying to “get with it” and make tweeters align with their message. Don’t half-ass it. Make it memorable to followers so they keep the conversation going past a commercial break.

Guys, please take this survey I made for Sexy Period; don’t be scared it’ll only take a minute!  Ladies, check it out to see what they have to answer; laugh then congratulate them for doing so.

Thought we would be like this…

…but two years into it we’re definitely more like this:

Happy Valentine’s Day :)

NYFW - Dolce & Gabbana Spring 2012 campaign

Despite the runways in New York showcasing Fall designs this week, I’m all about D&G’s spring print campaign running in magazines this month.  I’m surprised it didn’t get back to its roots sooner, but these shots make up for it.  Encompassing emotion, the countryside, its people, and of course the clothes are quintessential Italian, giving the high-fashion brand more personality and history in snapshots.

Besides, I can’t resist amazing prints!  Love the chili peppers.

Everyone pull that verse an octave higher and danceeeeee with somebody tonight.

Mercedes-Benz’s “Left Brain vs. Right Brain” campaign is as sleek as one of its cars.  I was surprised to see the brand taking such creative leaps like this but it is showing right-brainers can have just as much fun driving one of their cars as much as their left-brained target demo.

…this site was brought to my attention and I love its Pinterest-feel. The pictures highlight the vintage feel on designs young and old. Get lost in the fun! Too bad it doesn’t say how to get that Burnett’s pink lemonade vodka. Sounds like trouble.

Still reeling over heartache and heartburn from Sunday’s outcome, it’s been that much harder to return to Tumblr. This year’s Super Bowl coverage was going to be different because I had 2 reasons to watch now: commercials and Patriots (note priority). But both reasons suffered the same loss: talented but overpaid brands didn’t deliver when they needed to. There were glimmers of hope (Brady’s long drive and the Kia Sandman ad) but their performances were mediocre at best, dropping the ball too often literally and figuratively. So while I’m going into this post as pissed off as Giselle was (she has every right btw!), I am also Super psyched to be posting again. This new job of mine, while fun and fast-paced, leaves me little time to be social. But after too many nights of exhausted in PJs at 6:30, scared of the Tumblr monster waiting to be fed words, I realized there is no excuse. You will get at least one post a day. You will see me back on Hootsuite. Ill get back to networking events. It’s been too long. I love the field of marketing and now that I’m (FINALLY!) in it again, why not celebrate it further?