Alex de Lory

• Develop and project manage clinic’s first large community walk-a-thon with over 150 attendees to create local clinic awareness, collaborate with contractors to develop event website and produce print marketing collateral, and raise $2,871 as a clinic from sponsors
• Manage clinic’s social presence on Facebook, publicize clinic and events through print and online media, introduce use of online metrics tracking tools and email marketing software, and initiate mutually beneficial relationships with community groups and businesses
• Produce clinic’s first Company Handbook with procedures to resolve patient issues, integrating feedback from both patients and staff

• Served as liaison between residents and environmental staff on waste disposal policies and notified staff of time-sensitive code violations
• Produced and updated educational slides to be aired on Fremont’s Government TV Channel, and supported staff on clerical tasks
• Represented Environmental Services by addressing residents’ environmental concerns by telephone and email

• Created visual layout and retrieved data for monthly internal report of competing brands’ top selling shoes as a reference for the CEO and Avia product development team, using SportScanInfo POS online reporting service
• Developed and implemented organization method for high volume of shoe materials to increase product development team’s efficiency
• Ordered shoes from production factory to fulfill large department store orders using Oracle R12

• Performed online research of competing Internet retail websites’ online sales to compare brands and clothing styles
• Reviewed applications and determined eligibility of online publishers such as bloggers to participate in affiliate marketing program with Revolve Clothing display ads and links

• Collaborated with team on marketing project to research the feasibility of a State Farm iAd for iPhone, created a hypothetical campaign aiming to attract and retain Generation Y customers, and presented findings to corporate executives
• Trained insurance agents and their staff on Agents Business Systems to automate agency marketing activities
• Supported activities of the field office by performing clerical and administrative duties

• Created articles for internal newsletter and wrote engaging event descriptions for Orange County Great Park's external publicity materials
• Supported staff by editing and producing publicity materials and other public documents such as the Strategic Business Plan

• Developed and presented interactive psychoeducational workshops to the student body as a form of mental health primary prevention
• Recruited program applicants through Facebook, informational sessions, email marketing, oral presentations, and original publicity materials
• Collaborated with team members to market Counseling Center services and coordinate fundraising events

• Carried out market and competitor online research to create unique key messaging points for business clients and set guidelines for website copy
• Created press releases and website copy in a fast-paced environment to improve various clients’ Google Analytics statistics
• Contributed to improving client websites’ SEO through exchanging links with websites

Bachelor of Arts in Psychology and Social Behavior
Activities: • Association member - Students for Industrial-Organizational Psychology • Researcher and grant recipient - Undergraduate Research Opportunities Program (UROP) • Peer Educator - Counseling Center Peer Educator Program • Volunteer - Community Service and Leadership Program • Publicity Chair - Mixed Student Organization • Dean's Honor List

• Best Research Award as a team in statewide 2010 State Farm College Intern Competition • 2009-2010 UC Irvine Undergraduate Research Opportunities Program Grant Recipient (undergraduate researcher) • Certificate for completion of community service projects in the UC Irvine Community Service and Leadership Program

User experience, usability research, new media, minimalistic design, community service, music, literature, dancing, performing arts, hiking, camping, traveling