alexa johnson

Evaluate current communications strategies and create a new, comprehensive plan that focuses on branding and consistant, creative digital outlets. Create press releases, media kits, advertisement copy, and media lists. Conduct research to identify new markets, potential resources, and public opinion.

Currently serving as a consultant for the Career Exploration Project, providing awareness and opportunities for students to engage with local businesses. Duties include working with members of the Action Team to shape the goals and restrictions of the program, conducting qualitative and quantitative research, and working with web developers on copy, design, and functionality.

Match clients with products that meet their needs and lifestyle, while educating them about the product and the best ways to use it. Proactively learn about hundreds of products with a continuously changing inventory, while upholding core standards, assisting clients with the utmost professionalism and care, and keeping Beauty Insider participation above 75% at one of the highest performing stores in the country.

Support local business by advising founding members on social media, promotional materials, and reaching out to the community.

Create posts for various social media, conduct research on foster care in the USA and Pennsylvania, raise $500 through an independent fundraiser, raise awareness about foster care.

Create publication timeline, work with section editors to select and edit pieces, consult on design, and interview visiting writers.

Previously:
Fiction and Web Editor: (Fall 2010-Spring 2011) update website, select fiction pieces, create and co-host Colonnades Reading Hour on WSOE 89.3 FM
Reviewer: (Winter 2010) read and discuss poetry pieces

Oversee operations, improve station quality, unify social media, increase revenue, and build presence on campus.

Host of The Carnal Romp (Spring 2010- Spring 2012), by conducting a weekly two hour sex talk show, research and report on sexual and feminist news topics, and co-sponsor sex education/ safe sex presentations with SPARKS.

Previously:
Program Director: (Spring 2010-Fall 2010) schedule and clean RCS, strategically assign radio slots, pitch and increase number of talk shows

Cull submissions from graduate and undergraduate students, blog, manage Twitter account.

Write book, movie, and music reviews for the Arts and Entertainment section.

Previously:
Senior Reporter: (Fall 2009-Sping 2010) write local news stories, reviews, and weekly viral link column.

Promote healthy relationships and sexual health with gusto. Edit user and intern submissions, write articles, develop rapport with readers.

Previously:
Editorial intern: (Spring 2010-Fall 2010) write and edit articles for Lovelyish and Datingish, facilitate comments.

Update social media, expand media list, create other materials for Earth Share North Carolina and Campout! Carolina.

Increase social media presence, write scripts, create Power Points, conduct Caribbean television research.

Bachelor of Arts in Strategic Communications (Advertising), English (Creative Writing, Fiction)
Activities: WSOE, Colonnades, The Pendulum, Live Oak, Liberal Arts Forum, Arts and Letter LC

Social Media Converging Point

My fiction, poetry, and photography has been published in Colonnades Art and Literary Magazine, Visions Magazine, and The Sigma Tau Delta Rectangle. My awards include third place under Best in Show for Colonnades, and Fiction Honorable Mention for "Flight" (North Carolina CMA 2011). Pacemaker Finalist for Colonnades (Associated Collegiate Press 2011). Third Place for “An Ode to Carver and You” (Frederick Hartmann Poetry Contest 2011) and Second Place for “Flight” (Frederick Hartmann Fiction Contest 2010)

Creative writing, literature, publishing, sex education, social issues, service and volunteering, community development, public relations, market research