Alex Torres

• Manage all grant applciations for the Department of Neurology. Resonsibilities include: coordinating all application materials, formulating budgets, ensuring compliance with rules and regulations of the sponsoring institutions, developing progress, interim, and audit reports, and liaising with funding institutions and intra-institutional cohorts. • Serve as the website co-manager for the Department of Neurology’s intranet website to ensure that all of the content is accurate, secure, and up-to-date. • Assist department Fund Coordinator with tracking, maintenance and stewardship of the department’s Memorial Hospital and Sloan-Kettering Institute funds. • Undertake special projects assigned by department administration such as creating customizable templates, charts, and graphs that incorporate industrial benchmark data, individual physican billing totals, and clinical and research activity in an effort to determine professional salaries. • Coordinate the purchasing of capital equipment and inventory, and logs the purchases into the appropriate billing and invoicing databases.

Internal Relations: • Serve as the objective mediator and arbitrator in employee relations. • Contribute to brainstorming sessions with the CEO and other senior-level managers to improve and refine the overall philosophical and financial direction of (HY.GEN.IC). • Assures that the organization and its mission, programs, and services are consistently presented in a strong, positive image to relevant stakeholders. Artist and Community Relations: • Serve as (HY.GEN.IC)’s primary spokesperson, advocate and representative to external communities, and work actively to develop and build those relationship through mutually beneficial endeavors. • Conduct and edit interviews (and introductions) for the “Spotlight Artist”, “Featured Artist” and “Contributing Artist” sections. • Act as the formal liaison between the artist community and (HY.GEN.IC). This includes actively searching for and cultivating relationships with potential artists to feature on the site as well as managing the current relationships with the various artists that are already featured on the website. Project and Content Management: • Oversee the project management and publication of the weekly “Spotlight Artist” and monthly “Featured Artist” sections. • Manage (HY.GEN.IC) monthly/weekly e-newsletter to ensure that all of the content is relevant and up-to-date. The purpose of the e-newsletter is to increase engagement and facilitate connections with our growing artist network and readers. • Provide content management and filtering for (HY.GEN.IC)’s social networking and media initiatives. Responsibilities include monitoring and accepting friends and comments on Facebook and Twitter, and contributing to forums in an attempt to generate meaningful artistic dialogues. • Collect and analyze data from social signals that measure the success of (HY.GEN.IC)’s social media initiatives and then optimize those efforts accordingly.

• Served as the de facto coordinator for multiple federal and foundational grant application submissions. Responsibilities included: editing and formatting applications; acting as an intermediary between Principal Investigators (PIs), Grants & Contracts and NIH Program Officers; designed easily customizable, “at-a-glance” grant application checklists for PIs; and assisted in the formulation of budgets • Acted as the website manager for the Department of Neurology’s MSKCC website and ensured that all of the content was accurate, secure and up-to-date. • Developed a deep understanding of the MSKCC research world as the lab’s primary point-of-contact for other departments such as Office of Research and Project Administration, Office of Technology Development, Academic Administration, Lab Operations and Human Resources. • Helped manage laboratory with limited supervision: ordered and maintained lab and office equipment; resolved lab training and compliance issues; acted as timekeeper for the lab; and played an integral role in the hire and setup of research fellows, research technicians, and volunteers. • Edited and formatted manuscripts that were accepted for publication in prominent cancer research journals.

• Responsible for the concept design and creation of SHPE-NYC’s graphics (flyers, name tags, postcards, etc.) for various sponsored events. • Managed a collaborative effort, along with the Internal and Communications Vice Presidents, to rebrand SHPE-NYC; among these efforts were a reimagination of the SHPE-NYC logo and a redesign of their corporate business card. • Assisted in the organization and strategizing of SHPE-NYC’s social media initiative (i.e. helping manage their Facebook, Twitter and Blogspot accounts, and creating a company infographic for distribution at events).

• Assisted in the development of the marketing plan for the 2008 Virginia Women’s Field Hockey Season. • Outlined and composed the public address announcements for the 2008 Virginia Women’s Field Hockey home contests. • Supervised two Sports Promotions & Marketing Interns who performed in-game marketing and promotional duties. • Assisted in the layout design of promotional posters and schedule cards.

• Developed detailed marketing action plans for all twenty-two Tier 3 and Tier 4 sports’ teams. • Assisted in the updating of databases for Columbia University Athletics’ database marketing initiative. • Took part in Columbia University Athletics’ grassroots marketing initiatives and enhanced community outreach through distribution of schedule cards and posters, and introducing community groups to the Complimentary Community Ticket Program. • Created and managed advertising e-mail campaigns for Tier 1 and Tier 2 sports (Football, Men’s and Women’s Basketball, and Volleyball) during the FY 2009.

• Assisted in the development of the marketing plan for the 2008 St. John’s Women’s Soccer Season. • Brainstormed marketing and promotional ideas with the Marketing Managers for the upcoming Fall 2008 and Winter 2009 seasons. • Updated the sports marketing databases on youth organizations, leagues, and teams of various sports in the greater New York City-area who are contacted about upcoming athletic events. • Represented the Sports Marketing Department as a liaison at St. John’s University sponsored youth sports camps.

• Managed a yearbook staff of over 60 students from the initial planning stages through to the distribution of the yearbook. • Oversaw the work of editors, caption writers, and photographers, enforced the publisher’s (Jostens, Inc.) deadlines, and gave final authorization on all submitted materials. • Handled the layout design of every page and photographed the school’s clubs and athletic teams. • Coordinated weekly meetings between the senior faculty advisor and the yearbook staff.

M.S. in Integrated Marketing
Activities: Capstone: The Business Plan, Finance for Marketing Decisions, Competitive Strategy, Social Media and the Brand, E-Commerce Marketing, Digital Marketing, Direct Marketing, Brand Strategy, Database Management and Modeling, The C-Suite Perspective: Leadership and Integrated Marketing, Campaign I: Strategy and Execution, Campaign II: Planning and Management, NYU Integrated Marketing Association

B.A. in Anthropology
Activities: IMP Society, U.Va Athletics - Sports Marketing and Promotions Department, Madison House, La Alianza, Hispanic/Latino Peer Mentoring Program Chair

(HYG), About.me

brand marketing, digital marketing, advertising, digital media, social media, improving interpersonal communication, films, basketball