ahuvah berger
Former New Yawkah living in Israel spilling her imported dunkin donuts cawfee and the mistress of tech
Twitter: @ahoova
LinkedIn: Ahuvah Berger
Posts
- March 10, 02:36 AM
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February 14, 03:19 AM
Making Good Decisions are based on Hunches and Emotions
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January 23, 02:18 PM
Saving Snippets of Information via Evernote
How often do you come across a poignant line in an article, blog or status update on the web that you wish you could “favorite” or save? How about a piece of information that is relevant to your business and you want to keep tabs on this piece of information?How can we save all the relevant bits of information that we come across every day in a methodical manner?
Evernote
I remember coming across Evernote when it first debuted and I signed up for an account. I remember poking around inside the platform and felt very confused by it. Maybe it was just too advanced for me at that moment.
Recently I decided to try playing with Evernote again. I come across a lot of pertinent information throughout my day online and I needed a better way to save and manage all these bits of information.
Evernote has an extension on Firefox and a platform you download to your computer. The extension allows you to save bits and pieces or entire pages and include the links from that page into the platform.You can either highlight the bits of info you want to save or just click the Evernote icon on the tool bar and voila! a note is created. You then head over to the desktop platform and edit the title, add key tag words for easy retrieval.
This desktop platform is my resource center. My own personal resource center with information about anything and everything I find interesting on the web that I want to save.
After a few days of using Evernote I called my father and told him I was using the best resource for him ever and he laughed when I told him about Evernote. He has been using the platform for a while now. Now if I ever met someone who needed to use Evernote, it would be my dad. I wonder how long before he cant use the free platform anymore and has to move to the premium platform (which allows for an unlimited amount of data to be saved).
Its nice to share a love for a platform with my Dad. He might not be into Twitter and social medial but the man knows whats going on. He taught me about Skype (thats another post for a later date) back in 1999.
By the way .. did you make a connection between the logo and the service Evernote provides? An elephant never forgets……..

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January 03, 01:22 PM
Mobile Internet Report by Mary Meeker
The latest report by Mary Meeker of Morgan Stanley. This is a very comprehensive report regarding the state of the current mobile internet market and future trends. It is worth a read if you are in the mobile industry or if you are passionate about the mobile internet market.
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December 18, 04:17 AM
Foursquare in Tel Aviv
A few years back I saw a start up company that was trying to create a geo-locational mobile dating platform. The idea was that the startup would install their platform in every bar/coffee shop and users would be able to sign in when at that location to see who else was there and single. Now I loved the idea and thought many others would love it too but the main issue was that there was no way this startup could go from place to place and install the platform- scalability was problematic.
Now lets fast forward to 2009 and we have Foursquare in Tel Aviv. Foursquare allows its users to “check in” at any location from a list of cities made available by Foursquare. Users are responsible to add the location’s address if they are the first ones to “unlock the badge” or register the location to the site. A user must sign in every time they want their location disclosed to the public. It is not an automated platform unlike Google Latitude which is automated when the app is open on your mobile device
I have been dying to play with this mobile app for some time now. Not a day goes by that I do not see a mention of a friend checking in or becoming a mayor of some location in the States via my twitter feed and all I could do was look at the tweet, stomp my feet and say “when will they bring it to Tel Aviv” ?!
And now its here. But I have used it maybe four times. This is really geared towards the iphone or BB devices. The interface on the symbian devices is via the internet browsing and not an app. The current website for the mobile is not aesthetically pleasing or even easy to use.
Part of the power and appeal of foursquare for me is not just the “I am here now” but the recommendation aspect. Foursquare allows the users to comment on every location, make recommendations and view the list of others who have “checked in” at the same location.
The question I hear most frequently in regards to Foursquare is – Why would I want others to know where I am ?
Its not just about where I am, but also the recommendations from friends and contacts on the platform.Foursquare is an application that allows me to explore my city by the recommendations of my friends and trusted contacts. I can see where they “checked-in”, view the recommendations from other users, build a “to do list” of locations I want to visit and most importantly I can reach out and get trusted feedback from my friends. I trust my community more than I trust articles I read both online and offline.
As a non native citizen of Israel, I prefer to read in English (my mother tongue) and I do not have Hebrew on my computer so I can’t search easily Hebrew even if I wanted to. This application allows me to find new restaurants, bars, coffee shops, bakeries, etc from my trusted network and explore this wonderful city I call home.
A less significant reason I like foursquare is the ” I am here” aspect. There are often times that I am in a neighborhood and in the mood for coffee and company but I have no idea who is around or not. Now I can go to Twitter or Facebook and change my status to let people know that I am looking for company but I have to wait until someone responds. On the other hand, Foursquare lets me check in and see where my friends and contacts are currently situated and I can then directly reach out to them and say “do you have time for a coffee now? “. It makes the experience of meeting up with friends and colleagues just that much easier.
Foursquare enables the city I am in (which can be changed when traveling) to a much smaller and personable city.
So the next time you see a Foursquare post, tweet or mention realize that this mobile application allows even the most savvy city folks a new way to explore their city and to meet up with friends.

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December 14, 08:53 AM
Death By Powerpoint
How many times have you had the privilege to sit through an incredibly boring, hard to understand powerpoint presentation?
We all have. But are you guilty of killing by powerpoint?
Probably.
Creating an engaging powerpoint presentation that is not stuffed with statistics,diagrams that make no sense, industry specific terms, acronyms and abbreviations is not an easy task.
I recommend sharing your presentation with a friend or family member who is unfamiliar with the topic of the presentation. If they can understand your presentation then your target audience will most likely understand your presentation.
I would recommend you shy away from any light colored fonts – as they are hard to read from far away.
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December 07, 08:21 AM
No One Cares about your Stupid Little Startup
If no one cares about your “stupid little startup” then how do you gain traction?
Take a look at the presentation below and maybe you can apply their wisdom to your go to market strategy.
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November 26, 08:32 AM
This Wall of Graffiti Reminds me of the Web
Creativity building upon previous creativity. Inspiration. Mashup. Collaboration.
Sound familiar ? Reminds of of the current ecosystem for the internet.
(found this video on We Love Viral )

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November 20, 08:53 AM
The Brand Gap
This powerpoint presentation was uploaded three years ago and still rings true.
How to bridge the distance between business strategy and design.
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November 09, 03:33 AM
Sharing and Spreading the Link Love on Twitter
The folks in my twitter feed are all about spreading the link love . As I continue to look for more people to add to my feed, I search for folks on twitter who are not only involved to a degree in the high-tech industry, but folks who shared interesting blog posts, articles, studies, reports, etc in their twitter stream.
Twitter is my passive way to come across new, interesting and not always relevant content. I cant emphasize how much I have learned from articles and blog posts that I have read that were all shared through link love.

Yet what I noticed recently is that a lot of folks have started importing multiple blog feeds (not their blogs) into their twitter account and publish it using an automated platform.
I am not sure if the reason behind the RSS import into twitter is to really share with their readers new and interesting content, “show off” that they know whats going on or maybe its just a way for them to raise their profiles on sites that rank twitter status and influence. At least publish links to random & obscure blogs and not from the blogs that everyone and their mother reads on a daily basis.
This kind of behavior really aggravates me- I started following this person because I was truly interested in what they were tweeting about before they started importing blog feeds into their twitter stream. Now my stream is filled with their imported RSS stream.
But at the end of the day I am looking for new and interesting content, not the “same old” and what I really want, is *your* take on why you are sharing this link with me. I follow the folks in my feed for a reason – and its not to hear more regurgitation but to hear personal insight. Share the personal insight – I crave the personal insight.
Bring on the link love and leave behind the automated RSS in the twitter stream.

Posts
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March 09, 02:55 AM
My love Affair with Israel
Every morning on my way to work I balance in one hand my cawffee and the other my mobile phone and scroll through the twitter and blog world. This is my morning ritual, a way to wake up and catch up on whats been going on while I was in La La land (sleeping).
Often at times I am on the bus and I cannot read a link posted by a twitter friend and so I favorite the tweet and open it up when I get into the office.
This morning I came across a tweet by Benji Lovitt (of What War Zone fame) “A must-read from Jpost news editor Amir Mizroch about his “relationship” with Israel after 10 years”
I just read Amir’s post and felt a kingship with him. I have only been in Israel for 5 1/2 years (less than half the time he has been here) but his post rings true to me.
Here is an excerpt from Amir’’s post (and I encourage you to click through the link to read the entire post)
Continue reading Amir’s “My 10 year anniversary in Israel” post on his blog.

- January 23, 06:03 AM
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January 02, 03:42 AM
The No-No Question
“Hoovs, are you seeing anyone special?”
This is a question that is solely asked by married friends and it royally aggravates me. This post might seem like I am rambling (and I will be rambling a bit) so bear with me .
First off… if you feel you have a right to even ask that question don’t you feel that I would volunteer this type of information with you if I was dating someone? Ask me about my love life and I can share stories. Maybe you want to hear them, maybe they remind you of the “good times”, maybe you would like to live vicariously through me.
But do not ask me if there is anyone special in my life.And btw, I am seeing lots of special people – they are called friends.
Being in a relationship is not just up to me. It takes two. Maybe I do want to be in one but until I find someone that I want to be in a relationship with, I will stay “single”. And I hate the word “single”. I am not single – I am just not in a man+woman relationship. I love others and am loved in return. So no, I am not single.
why is this always the question married folks like to ask single friends? I have way more going on in my life than just dating thankyouverymuch. I do not sit at home on the couch curled up in a ball because I am not in a relationship with a man.
Married people have this assumption that I want what they have. Most of the time, I have absolutely no desire to have what they have. Ideally I want a partner for life and I want to raise a family but I have no desire to model my life/relationships after yours. Married friends tend to forget how often they complain about their married lives to us single folks – and trust me, you are scarring me. We do not need to bond over the issues in your marriage – you dont have to make me feel “better” that i do not have to deal with the same problems since i am not married.
and i feel that the question ” are you involved” is really much deeper. It feels like married folks cannot comprehend single life and the idea that we can be happy without the bonds of marriage. That we can be “involved” with others when we do not subscribe to the notion that you can only truly be happy and feel fulfilled as a wife/husband/mother/father.
I am happy and I have love in my life.
So the next time you want to catch up with me… ask me about my life and even my love life. Just do not ask me if I am seeing anyone “special” because if you do… I cannot promise that I wont ask you a very personal and uncomfortable question in return.

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December 27, 05:50 PM
The Soundtrack to my Life in 2009
Music has had a profound effect in my life and this past year especially.
Here is my playlist for 2009
Album of the Year: Tim and Sam’s Tim and the Sam Band : House by the Sea (Twitter @timandsam )
Music Video of the Year: Uh Huh Her – Explode
Artists In Alphabetical Order:
Alicia Keys- Empire State of Mind II
Alex & Sam – See You Through
Alexi Murdoch – Breathe
Alphabeat -Fascination
Amanda Jenssen- Come On
Angus & Julia Stone – Paper Aeroplane
Anja Harteros – Laudate Dominum – Dresden Adventskonzert ‘08
Anjulie – Boom
Annie Sela – Heart
Anthony Hamilton – Do You Feel Me
Aron Wright – Song For the Waiting
Arrested Development – Miracles
Ashtar Command- Blister of the Spotlight
Augustana – Boston
Bat For Lashes – Moon And Moon
Bloc Party – Biko
blue roses – Doubtful comforts
Bob Schneider – Gold in the Sunset
Bossa’n'Roses- Paradise City
Brakesbrakesbrakes- Oh! Forever
Brett Dennen – Darling Do Not Fear
Cake – Nugget
Chris Garneau- Black and Blue
Cold War Kids – Against Privacy
Correatown/// Angela Cor -All The World (I Tell Myself
Dan Cray Trio-That Old Black Magic
Dan Finnerty and The Dan Band- Candy Shop
Danny Elfman – Introduction (Titles)
David Byrne – Glass Concrete and Stone
David Sardy featuring Liela Moss – Giant
Dead Milkmen – Bitchin’ Camaro
Deb Talan – Two Points
Deedee and Phillip- New York Girl
Deee-Lite – Groove Is In The Heart
Dinah Washington – Is You Is Or Is You Ain’t My Baby
Dirty Projectors – Stillness Is The Move
edward sharpe & the magnetic zeros – HOME
Eels – Marie Floating Over the Backyard
Elizabeth & the Catapult – Race You
emancipator – With Rainy Eyes
Esperanza Spalding – Precious
Explosions In The Sky – Your Hand In Mine (w/Strings)
Farryl Purkiss – Better Days
Feist – Mushaboom
Florence and the Machine – Kiss With A Fist
Gary Jules – Mad World
Glee – Don’t Stop Believin’
Gold Guns Girls – Metric
Golden State – All Roads Lead Home
Gossip – Keeping You Alive
Great Lake Swimmers – Your Rocky Spin
Guy Clark – Hank Williams Said It Best
Harvey Danger- Flagpole sitta
Hazy Malaze- Hooking Up & Checkin In
Hotpipes – The Future Is Where We Belong
Immoor – Bows And Arrows
Iron and Wine – Such Great Heights
Ituana – Waiting in Vain
Jamie Lidell – Multiply
Jay-Z – Empire State of Mind (feat. Alicia Keys)
Jessica Penner – Here Comes The Sunshine
Jose Gonzalez – Heartbeats
Joshua James – My Confessionary Hymn
Julieta Venegas – Ilusion (Julieta Venegas y Marisa Monte)
Juliette Commagére – The Big Middle
Junkie XL Feat. Eletrocute- Mad Pursuit
Just Jack – Embers
Kaci Battaglia – Crazy Possessive
Kate Earl – Can’t Treat Me That Waye Cover
Kate Nash- Dickhead
Katie Costello -I Can’t Fix Us Two
Kendall Payne – Scratch
Keri Noble – Red Wine Til Daylight
Kings of Leon – Sex is on Fire
Kish Mauve- ‘Modern Love
Kristoffer Ragnstam – Swing That Tambourine
KT Tunstall – Suddenly I See
Lady & Bird – Run In The Morning Sun
Ladyhawke – Paris is Burning – Paris Senflamme MixPeter Bjorn & John – Young Folks
Landon Pigg – Falling In Love At A Coffee Shop
Laura Izibor – Shine
Laura Marling – Ghosts
LCD soundsystem-new york i love you but your bringing me down
Lemar – Lullaby
Lissy Trullie – Ready 4 The Floor
Lucie Silvas – What Your Made Of
M83 – Too Late
Madeleine Peyroux – The Summer Wind
Madita – Deep Dow
Maria Taylor – Speak Easy
Martha & The Vandellas- (Love is Like a) Heatwave
Mates of State – My Only Offer
Matt Hires – Out Of The Dark
Matthew Perryman Jones – Out of the Shadows
Melanie Fiona- Somebody Come Get Me
Merz – Butterfly
Metric - Blindness
MGMT – Kids
Michelle Featherstone – Coffee & Cigarettes
Miike Snow- Plastic Jungle
Mirah – Gone Are The Days
Monsters Of Folk – Temazcal
Mozella – Manhattan
Nappy Roots – Good Day
Sara Bareilles – Love Song
Nick Drake-One of These Things First
Nellie McKay – David
Nikka Costa – Funkier Than A Mosquito’s Tweeter
Noisettes – Don’t Give Up
Nous Non Plus – Fille Atomique
Nouvelle Vague – Blue Monday
Olivia Broadfield – Scrub
Orchestra [Orchestra] – The Rumble
Orchestra of the Rome Opera – The Barber of Seville
Paloma Faith – New York
Pixie Lott – The Way The World Works
Pixies– Debaser
Primal Scream – Some Velvet Morning
Priscilla Ahn – Dream
Quitzow- Art College
Rachael Cantu – Make A Name For Me and You
Rachael Yamagata – Sunday Afternoon
Ray Lamontagne Hold you in my Arms
Roisin Murphy – Ramalama
Romeo Void – I Might Like You Better (If We Slept Together)
Rosie Thomas – Farewell
Sara Haze – Beautiful Day
Shane Koyczan – Beethoven
Sharon Jones & The Dap-Kings- stranded in your love
Shiny Toy Guns – Ricochet
Sia – Buttons
Smoke City – with you
St. Vincent – Marrow
Stellastarr* – Love And Longing
Strangeloves – I Want Candy
Sufjan Stevens – Amazing Grace
the Apples in stereo – Radiation
The Broken Remotes – Canyon Girl
The Dead Weather – I Cut Like a Buffalo
The Decemberists – The Engine Driver
The Dils- I hate the rich
The Dirty Secrets – White Lies
the Disco Biscuits – Home Again
The Ditty Bops – Sugar and Spice
The Five Stairsteps – Ooh Child
The Fray- Heartless Cover
The Killers – Read My Mind
The Metros – Sexual Riot
The Pierces – Boring
The Rapture – Whoo! Alright – Yeah… Uh Huh
The Republic Tigers – Fight Song
The Roots – How I Got Over
The Rosebuds – You Better Get Ready
The Script – Man Who Can’t Be Move
The Section Quartet – Black Hole Sun
the Sound of Arrows – Ice cream shout version
The Stranglers – Golden Brown
The Teenagers – Feeling Better
The Temper Trap – Sweet Disposition
The Ting Tings- Traffic Light
The Veronicas – Take Me On The Floor
The Voluntary Butler Scheme – Multiplayer
The Weepies – Safe as Houses
The Zutons – Valerie
Thunder Power - Why Don’t You Go Take a Hike
Tilly and the Wall – Pot Kettle Black
Traildriver – I Want You Now
Veda Brown – Living a Life Without Love
Whiskeytown – A Song For You
Will.I.Am – It’s a New Day
William Bell & Texas – Private Number
Yes – Sweetness
Zoe Keating – Zoe Keating at La Boule Noire
You can listen to my 20o9 soundtrack here on Blip.fm

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December 27, 10:25 AM
The Past 11 Years
2009 is almost over and that means my twenties are gone. I used to look forward to the years 2000- 2009 as the decade for my twenties. My twenties are almost over and I have my thirties to look forward to.
And after the past decade, I cannot wait for my 30’s.
bring.it.on
If you would have told me 11 years ago that I would spend four years in college, one year in Boston, a summer volunteer for Magen David Adom as an EMT during an intifada, move to Israel, spend four years in Jerusalem before venturing to Tel Aviv, have adorable nephews and nieces, have incredible relationships with my parents, sisters and new friends and be happy… well I might just not have believed you.
Guess aging isnt that bad. Looking forward to the next decade!

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December 24, 05:42 AM
Wu -Tang Clan Singing “Never Again”
amazing song.. and so impressed with Wu-Tang Clan. Thank you for rapping about never allowing the Holocaust to happen again.
“Never Again”
[hebrew man praying]
[Intro:]
Feel this
To all those races, colors, and creeds, every man bleeds
for the countless victims and all their families
of the murdered, tortured and slaved, raped,
robbed and persecuted – Never Again!
To the men, women, and children
Who died in their struggle to live, never to be forgotten[hebrew man praying]
[Verse 1:]
Yo my own blood
Dragged through the mud
Perished in my heart still cherished and loved
Stripped of our pride, everything we lived for
Families cried
There’s no where to run to, no where to hide
Tossed to the side
Access denied
6 million died for what?
Yo a man shot dead in his back
Helpless women and children on the constant attack
For no reason
Till the next season
And we still bleeding
Yo it’s freezing
And men burn in hell, some for squeezing
No hope for a remedy, nothing to believe
Moving targets who walk with the star in their sleeve
Forever marked with a number, tattooed to your body
Late night, eyes closed, clutched to my shotty
Having visions, flashes of death camps and prisons no provisions
Deceived by the devils decisions
Forced into a slave
Death before dishonor for those men who were brave
Shot and sent to their grave
Can’t awaken, it’s too late
Everything’s been taken
I’m shaken, family, history, the making[Chorus:]
Never again shall we march like sheep to the slaughter
Never again shall we sit and take orders
Stripped of our culture
Robbed of our name (never again)
Raped of our freedom and thrown into the flames (never again)
Forced from our families, taken from our homes
Moved from our God then burned of our bones
Never again, never again
Shall we march like sheep to the slaughter (never again)
Leave our sons and daughters
Stripped of our culture
Robbed of our name (never again)
Raped of our freedom and thrown into the flames (never again)
Forced from our families, taken from our homes
Moved from our God and everything we own
(never again)[Verse 2:]
Some fled through the rumors of wars
But most left were dead, few escaped to the shores
With just 1 loaf of bread
Banished, hold in for questioning
And vanished
Never to be seen again
I can’t express the pain
That was felt on the train
To Auschwitz, tears poured down like rain
Naked face to face
With the master race
Hatred blood of David
My heart belongs to God and stay sacred
Rabbi’s and priests
Disabled individuals
The poor, the scholars all labeled common criminals
Mass extermination
Total annihilation
Shipped into the ghetto and prepared for liquidation
Tortured and starved
Innocent experiments
Stripped down and carved up or gassed to death
The last hour, I smelled the flowers
Flashbacks of family then sent to the showers
Powerless undressed
Women with babies clumped tight to their chest
Crying
Who would’ve guessed dying
Another life lost
Count the cost
Another body gas burned and tossed in the holocaust (never again)[Chorus:]
Never again shall we march like sheep to the slaughter
Never again leave our sons and daughter
Stripped of our culture
Robbed of our name (never again)
Raped of our freedom and thrown into the flames (never again)
Forced from our families, taken from our homes(never again)
Moved from own God and everything we owned
Never again, never again
Shall we march like sheep to the slaughter (never again)
Shall we sit and take orders
Stripped of our culture
Robbed of our name (never again)
Raped of our freedom and thrown into the flames (never again)
Forced from our families, taken from our homes (never again)
Moved from our God and burned of our bones
(never again) (never again)NEVER AGAIN
NEVER AGAIN
The final solution
Is now retribution
Remedy, Wu-TangWatch the YouTube click here

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December 02, 06:04 AM
Second Fall in Tel Aviv
Last summer I moved from Jerusalem to Tel Aviv after four years in the Holy city. After my second so called “fall” in Tel Aviv I felt the need to write a blog post on the weather.
yes the weather.
I grew up in New York – where we had seasons. Seasons brought about different weather patterns which in essence meant that I had a wardrobe for Winter, Fall, Spring and Summer.
Not anymore.
I have been missing the seasonal changes I grew up with. I always thought the hot weather was an extra perk of living in the Middle East. But I miss wearing my fall clothing and especially my winter clothing.
I miss seeing the leaves change. I miss wearing my winter coat, hat and gloves.
I miss seeing snow on the ground.
I am bored by the lack of seasons here. Really and truly bored.
And I miss Christmas lights and decorations. The twinkling lights in every store window and in homes.
I do not however miss Christmas music.
This past week I passed by a store on Allenby that had a decorated Christmas tree in the window with snowflakes plastered to the glass and my heart raced. I felt like a kid again seeing the tree in the window.
I always feel nostalgic for New York around Christmas season. My first Chanukah in Israel I totally forgot about the holiday since there was no Christmas decorations donning the stores.
The temperature in Tel Aviv hovers around 70 degrees Fahrenheit and I cannot believe December has arrived.
Where did fall go? Is it really Chanukah in a few weeks?
but mostly – when am i going to get a chance to wear my gorgeous winter coat?
(Flickr Image Courtesy of Richietown )

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November 18, 06:14 AM
Undergound Gotham Tour
I had a friend who posted pictures from what looks like a total unusual New York experience- an underground tunnel trip in Brooklyn.
The tours are hosted by Curious Expeditions or by calling for dates 718-941-3160
It’s in Brooklyn, on Atlantic Ave and they run tours about 1 Sunday a month (although its getting more popular, so they might be doing them more often).
The tunnel was also recently featured on the History Channels “Cities of the Underground” and the tunnel can be seen in youtube videos here, here, here and here.

- November 17, 08:33 AM
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October 29, 07:56 AM
Ahuvah’s Collaboration
I have a new blog – one that focuses on an area that i am very passionate about – technology. I am the kind of person that loves new technology even though i know nothing about computing/programming or engineering.
But that never stopped anyone from loving technology least of all this gal.
so come mosey on over to my newest blogging venture Ahuvah’s Collaboration. it is a work in progress – and have yet to link to all my favorite blogs/sites/etc. kinda daunting since i have so many but i will whittle them down and post them up on the new blog.
i will continue to blog here about israel but keep the technology talk just for the other blog.












