Profile
Planner, Criativo e Videomaker na 80 20 Marketeria Digital
Marketing and Advertising | Campo Grande Area, Brazil, BR
Summary
• Always involved with event/convention coordination, marketing budget controls, market analysis, promotional material/catalogs development, sales team relationships and agency relationships.
• Video Productions
• Responsible for developing the messaging, buyer profiles and segmentation platform, sales enablement materials and PR campaigns
• Create Company and sales presentations; executive briefings; thought-leadership marketing campaigns, and event messaging (meetings, seminars, small conferences).
• Create market segmentation analysis
• Own and drive all marketing communications required by marketing, sales, implementation, account management, and product management teams.
• Direct marketing campaign content
• Speaker presentations
• Develop and manage the successful implementation and execution of brand communications and PR programs to achieve defined plan objectives
• Experience in positioning, packaging, pricing, and related product marketing skills
• Deep experience delivering results, leading marketing teams, building brands, acquiring users through paid and viral channels, and have a strong understanding of online communities, user experience and online product development.
• Deep understanding of social media and enjoy rolling up their sleeves to deliver for users.
• Responsible for all aspects of product management. responsible for product development budgets, timelines, market intelligence, product positioning, product messaging, product collateral, sales enablement and sales support.
• Responsible for all marketing and communications activities around Brazil.
• Develop and execute the marketing & communications Strategy
• Develop and build the brand
• Responsible for understanding and leveraging target market consumer insights in marketing communications strategies.
• Developing and executing annual marketing plans, with quarterly updates, to deliver on business and customer goals.
• Video Productions
• Responsible for developing the messaging, buyer profiles and segmentation platform, sales enablement materials and PR campaigns
• Create Company and sales presentations; executive briefings; thought-leadership marketing campaigns, and event messaging (meetings, seminars, small conferences).
• Create market segmentation analysis
• Own and drive all marketing communications required by marketing, sales, implementation, account management, and product management teams.
• Direct marketing campaign content
• Speaker presentations
• Develop and manage the successful implementation and execution of brand communications and PR programs to achieve defined plan objectives
• Experience in positioning, packaging, pricing, and related product marketing skills
• Deep experience delivering results, leading marketing teams, building brands, acquiring users through paid and viral channels, and have a strong understanding of online communities, user experience and online product development.
• Deep understanding of social media and enjoy rolling up their sleeves to deliver for users.
• Responsible for all aspects of product management. responsible for product development budgets, timelines, market intelligence, product positioning, product messaging, product collateral, sales enablement and sales support.
• Responsible for all marketing and communications activities around Brazil.
• Develop and execute the marketing & communications Strategy
• Develop and build the brand
• Responsible for understanding and leveraging target market consumer insights in marketing communications strategies.
• Developing and executing annual marketing plans, with quarterly updates, to deliver on business and customer goals.
Specialties: • 9+ years experience in corporate marketing, customer marketing, marketing communications or related field
• Degree in advertising and MBA in marketing
• Design Softwares: Corel Draw, Photoshop, Flash, Vegas, Premiere, After Effects, Dreamweaver, etc.
• Advanced English.
• Basic Signs Language (LIBRAS)
Experience
- Feb 2012 - PresentProfessor de Pós-Graduação / Universidade ConfrariaProfessor de Propaganda Online e Digital.
- Apr 2011 - PresentProfessor de Marketing Digital / Universidade Estácio de SáDisciplinas Ministradas: - Marketing Digital e E-Commerce - Midias Sociais - Propaganda Online e Digital
- Sept 2009 - PresentPlanner, Criativo e Videomaker / 80 20 Marketeria DigitalPlanner e Criativo: Elaborar estratégias digitais para os clientes e trazer novas ideias para serem desenvolvidas no mercado. Videomaker: Captação e edição de vídeos focados no ambiente digital.
- Jul 2009 - PresentProfessor de Pós-Graduação em Marketing e Eventos / Universidade Católica Dom BoscoTeaching the module in Marketing: • Propaganda Online e Digital • Filme Publicitário - Do Roteiro a Produção Final
- Feb 2009 - PresentProfessor de Publicidade e Propaganda / Universidade Estácio de SáDisciplinas Ministradas • Propaganda Online e Digital • Planejamento de Mídia • Marketing
- Mar 2005 - PresentCo-Proprietário / Dômo EntertainmentRede de Vídeo Locadora local.
- Feb 2008 - PresentGerente de Marketing / Semalo• Working closely with the Directors. • Work with marketing team to assess/develop unique perspectives related to industry topics. • Responsible for developing the messaging, buyer profiles and segmentation platform, sales enablement materials and PR campaigns. • Company and sales presentations; executive briefings; thought-leadership marketing campaigns, and event messaging (meetings, seminars, small conferences). • Create market analysis. • Develop seasonal, integrated campaign themes • Own and drive all marketing communications required by marketing, sales, implementation, account management, and product management teams. • Direct marketing campaign content. • Experience bringing new products in new categories to market. • Create and deliver the necessary content to support marketing programs. This includes marketing events, input on website and product collateral, press/analyst engagements, business development activities, RFP preparation and sales activities. • Experience in positioning, packaging, pricing, and related product marketing skills. • Responsible for all aspects of product management. responsible for product development budgets, timelines, market intelligence, product positioning, product messaging, product collateral, sales enablement and sales support. • Responsible for all marketing and communications activities around Brazil. • Develop and execute the marketing & communications Strategy • Develop and build the brand. • Establish and develop contact/relationship with the relevant journalists and PR people.
- Feb 2004 - PresentCo-Proprietário e Diretor de Arte / Latina Advertising• Account Manager, Art Director, Marketing, Web Designer, Web Marketing. • Responsible for the Marketing planning, execution and follow up of all clients campaign activities • Plan, manage and execute online marketing campaigns. • Expertise in website development, online marketing strategy, social media marketing, affiliate marketing strategies and search engine optimization.
Education
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2004 - 2006Fundação Getúlio VargasP in MBA in Marketing
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2000 - 2003Universidade Católica Dom BoscoB in Advertising
Additional Information
Websites:
Interests:
Marketing, E-Commerce, Videos, Advertising, Entertainment, Education, Guerilla Marketing, Alternative Media, Buzzmarketing, PR Stunt, Merchandising, Trade Marketing, Social Media
