Profile
Digital Marketing Professor at Universidade Estácio de Sá
Marketing and Advertising | Campo Grande Area, Brazil, BR
Summary
• Always involved with event/convention coordination, marketing budget controls, market analysis, promotional material/catalogs development, sales team relationships and agency relationships.
• Responsible for developing the messaging, buyer profiles and segmentation platform, sales enablement materials and PR campaigns
• Create Company and sales presentations; executive briefings; thought-leadership marketing campaigns, and event messaging (meetings, seminars, small conferences).
• Create market segmentation analysis
• Own and drive all marketing communications required by marketing, sales, implementation, account management, and product management teams.
• Direct marketing campaign content
• Speaker presentations
• Develop and manage the successful implementation and execution of brand communications and PR programs to achieve defined plan objectives
• Experience in positioning, packaging, pricing, and related product marketing skills
• Deep experience delivering results, leading marketing teams, building brands, acquiring users through paid and viral channels, and have a strong understanding of online communities, user experience and online product development.
• Deep understanding of social media and enjoy rolling up their sleeves to deliver for users.
• Responsible for all aspects of product management. responsible for product development budgets, timelines, market intelligence, product positioning, product messaging, product collateral, sales enablement and sales support.
• Responsible for all marketing and communications activities around Brazil.
• Develop and execute the marketing & communications Strategy
• Develop and build the brand
• Responsible for understanding and leveraging target market consumer insights in marketing communications strategies.
• Developing and executing annual marketing plans, with quarterly updates, to deliver on business and customer goals.
• Responsible for developing the messaging, buyer profiles and segmentation platform, sales enablement materials and PR campaigns
• Create Company and sales presentations; executive briefings; thought-leadership marketing campaigns, and event messaging (meetings, seminars, small conferences).
• Create market segmentation analysis
• Own and drive all marketing communications required by marketing, sales, implementation, account management, and product management teams.
• Direct marketing campaign content
• Speaker presentations
• Develop and manage the successful implementation and execution of brand communications and PR programs to achieve defined plan objectives
• Experience in positioning, packaging, pricing, and related product marketing skills
• Deep experience delivering results, leading marketing teams, building brands, acquiring users through paid and viral channels, and have a strong understanding of online communities, user experience and online product development.
• Deep understanding of social media and enjoy rolling up their sleeves to deliver for users.
• Responsible for all aspects of product management. responsible for product development budgets, timelines, market intelligence, product positioning, product messaging, product collateral, sales enablement and sales support.
• Responsible for all marketing and communications activities around Brazil.
• Develop and execute the marketing & communications Strategy
• Develop and build the brand
• Responsible for understanding and leveraging target market consumer insights in marketing communications strategies.
• Developing and executing annual marketing plans, with quarterly updates, to deliver on business and customer goals.
Specialties: • 5+ years experience in corporate marketing, customer marketing, marketing communications or related field
• Degree in advertising and MBA in marketing
• Design Softwares: Corel Draw, Photoshop, Flash, Dreamweaver, etc.
• Advanced English.
• Basic Signs Language (LIBRAS)
Experience
- Apr 2011 - PresentDigital Marketing Professor / Universidade Estácio de SáTeaching courses in Digital Marketing:
- Digital Marketing and E-Commerce
- Social Media
- Online Advertising - Oct 2009 - PresentOwner / 8020 Marketeria DigitalAdm and execution of social media projects. Monitoring, Digital Ads, Stats, interaction with web consumers, etc.
- Jul 2009 - PresentMarketing Professor / Universidade Católica Dom BoscoTeaching the module in Marketing:
• Online and Digital Advertising
• Ability to work effectively with students, faculty, and staff. - Feb 2009 - PresentAdvertising Professor / Universidade Estácio de SáTeaching courses in Advertising & Marketing:
• Online and Digital Advertising
• Media Planning
• Ability to work effectively with students, faculty, and staff. - Mar 2005 - Mar 2010Co-Owner / Dômo Entertainment- DVD Rental Shop Service
- Movies Buyer, working with E-commerce, Adm routines, Manage all staff, etc - Feb 2008 - Oct 2009Marketing Manager / Semalo• Working closely with the Directors.
• Work with marketing team to assess/develop unique perspectives related to industry topics.
• Responsible for developing the messaging, buyer profiles and segmentation platform, sales enablement materials and PR campaigns.
• Company and sales presentations; executive briefings; thought-leadership marketing campaigns, and event messaging (meetings, seminars, small conferences).
• Create market analysis.
• Develop seasonal, integrated campaign themes
• Own and drive all marketing communications required by marketing, sales, implementation, account management, and product management teams.
• Direct marketing campaign content.
• Experience bringing new products in new categories to market.
• Create and deliver the necessary content to support marketing programs. This includes marketing events, input on website and product collateral, press/analyst engagements, business development activities, RFP preparation and sales activities.
• Experience in positioning, packaging, pricing, and related product marketing skills.
• Responsible for all aspects of product management. responsible for product development budgets, timelines, market intelligence, product positioning, product messaging, product collateral, sales enablement and sales support.
• Responsible for all marketing and communications activities around Brazil.
• Develop and execute the marketing & communications Strategy
• Develop and build the brand.
• Establish and develop contact/relationship with the relevant journalists and PR people. - Feb 2004 - Mar 2005Co-Owner / Latina Advertising• Account Manager, Art Director, Marketing, Web Designer, Web Marketing.
• Responsible for the Marketing planning, execution and follow up of all clients campaign activities
• Plan, manage and execute online marketing campaigns.
• Expertise in website development, online marketing strategy, social media marketing, affiliate marketing strategies and search engine optimization.
Education
-
2004 - 2006Fundação Getulio VargasP in MBA in Marketing
-
2000 - 2003Universidade Católica Dom BoscoB in Advertising
Additional Information
Websites:
Interests:
Marketing, E-Commerce, Advertising, Entertainment, Education, Guerilla Marketing, Alternative Media, Buzzmarketing, PR Stunt, Merchandising, Trade Marketing, Social Media
