AGATA SEIDEL
Hello! I am an industry insider on what makes consumers tick. My specialty is in analyzing and forecasting the cultural shifts and mindsets that affect brands and their customers in the digital space. Since this is an ever evolving playground the focus I provide is on how brands can better engage with people. If you are interested in hearing more you can reach me on hearts@agataseidel.com We live in a digital world, don't be a stranger ;-)
Updates
-
Book shopping in stores, then buying online http://t.co/iFtPEuVB
-
Giving TV viewers ability to buy products they see oh their screens with a click or a remote http://t.co/s5JVzPDN
-
Tesco's virtual food store on Korean subways http://t.co/irh9ZP3C
-
Weather Channel Social http://t.co/WRPrwpp aggregates and filters tweets about the weather based on the zip code you enter
-
Do we like Coke's new redesign? http://t.co/4K4TFVc
-
Us eastern Europeans really know how to get creative in the summer... http://t.co/Yp9EhjU
-
London Underground Map gets a new redesign ( has not be updated since 1931) http://t.co/mZ0j3A3
-
Dominos has brought back the Noid for a facebook game and a chance to win a free pizza - addictive http://on.fb.me/q1m9q3
-
Happy Birthday OBAMA! http://bit.ly/n5T14u
-
I HAVE NYANED FOR 268.5 SECONDS! http://t.co/hGcIu57 via @nyannyancat
-
Google's new social networking product +: First Impressions http://t.co/XI7ohiw
-
AOL artists website- this is awesome! http://bit.ly/k9eeJ3
-
I love this story! Private eye tells homeless man of inheritance http://yhoo.it/lknnA9
-
Inspired by @vogue Tumblr - http://bit.ly/cxciwq
-
@edgeshavezone great Twitter campaign! http://on.mash.to/egK7qa
-
An app by @Diesel that fools the boss you're working on a spreadsheet when really you're fooling on Facebook http://tnw.co/k343kC
-
The power of brand to inspire bias: How do perceptions of Al Jazeera English change once the logo's gone? http://t.co/SoZUfST via @niemanlab
Profile
Summary
Experience
- Jun 2011 - PresentDigital Strategist / Blast RadiusStrategy planning: Consumer insights, research, data analysis, trends Strategy execution: Channel planning: Social Media, mobile, iPad, web and light SEO/SEM Categories of expertise: Luxury/Cosmetics, CPG, Pharma
- Jan 2011 - PresentVolunteer/Mentor / Step Up Women's NetworkMentor teenage girls from underprivileged backgrounds, building pathways to higher education and career development.
- Jan 2010 - PresentDigital Strategist / FreelanceDeveloped new media marketing strategies and brand planning across social media and web. Aligned digital strategies with business initiatives, consumer insights and cultural trends to build brand equity for consumer facing brands such as NIKE, J&B Whiskey, The Weather Channel and GE
- Nov 2010 - PresentContributor / Luxury SocietyKey contributor to the annual 'Digital Agenda' report, which provided insights into the state of the luxury industry in the digital space. Was responsible for guiding content and interviewing CEO's from luxury brands such as Gucci and Oscar de La Renta on their digital initiatives. Report can be accessed here: http://static.luxurysociety.com/report/thedigitalagenda/
- Apr 2008 - PresentFeatures Reporter / Worth Global Style NetworkWGSN is a global creative intelligence site with a presence in over 71 countries worldwide. With over 36,000 clients within fashion, beauty, retail, luxury and lifestyle industries, I reported marketing insights for brands within consumer attitudes, technology, cultural trends and business opportunities for clients such as L'Oreal, Disney, BMW, Burberry, General Mills, Kimberly Clark, Unilever In 2009 I spent time in Mumbai India providing clients consumer insights on emerging market opportunities within luxury, youth and advertising media.
- Oct 2007 - PresentTrends Researcher / The Future LaboratoryThe Future Laboratory is a creative, cultural marketing insights think tank. Working with some of the world's most sought after luxury and consumer brands, I monitored trends within beauty, technology, retail and consumer attitudes as a means to better align brands for clients such as CHANEL, LVMH, Diageo, GAP, Nokia, MySpace, Coca-Cola
Education
-
2003 - 2007University of the Arts London
Additional Information
Photos
Posts
Richard Mosse ‘Infra’ series at the Jack Shainman Gallery in NYC- one of the best photography exhibitions I have seen in a while.
‘Infra’ is about bringing attention to the current conflict happening in Congo that receives very little media exposure:
“ Mosse photographed rebel groups of constantly switching allegiances, fighting nomadically in a jungle war zone plagued by frequent ambushes, massacres, and systematic sexual violence. These tragic narratives urgently need telling but cannot be easily described.”… “Infra offers a radical rethinking of how to depict a conflict as complex and intractable as that of the ongoing war in the Congo. The results offer a fevered inflation of the traditional reportage document, underlining the tension between art, fiction, and photojournalism. “
The London Underground Oyster Card Chromaroma game as seen briefly at Moma’s ‘Talk to Me’ Exhibition
“The World of Giving” by Jeffrey Inaba and C-lab, an awesome book about how generosity can reshape communities, cities, countries etc.
This time-lapse video of the Milky Way will blow your mind.
Terje Sorgjerd is on a roll. After capturing some amazing footage of the Aurora Borealis recently (though not the famous footage out of the plane window) he’s back with this incredible video that looks like something out of Planet Earth. His time-lapse shots of the Milky Way show a stunning sky, backlit with an incredible aura.
I-DARE-YOU-TO-PLAY-THIS-AND–SIT-STILL-IN-YOUR-CHAIR–TUESDAYS PRESENTS:
