Aditya

Profile

Product & Marketing Manager
Education Management | Mumbai Area, India, IN

Experience

  • Jan 2011 - Present
    Product & Marketing Manager / YourNextLeap
    I help build and grow YourNextLeap - a recommendation engine which acts as a virtual career counselor to help students make smarter career decisions.
  • Oct 2010 - Present
    Innovation Manager / Concept Communications
    * Core team member at new division of Concept Communications group, India’s largest independent agency * Worked on initial prototypes for the in-house project management product to increase productivity. * Introduced more efficient processes and digital culture into the new team * Set up scalable processes and marketing strategies for U.S. office of the division
  • May 2009 - Present
    Co-founder / Superchooha
    * A digital media startup focused on using social technologies for marketing, brand analysis, knowledge management and ideation platforms * Work with 30+ clients from various sectors like FMCG, Media and Entertainment, Telecom, Insurance and Banking etc. * With project management and business development as one of the core responsibilities, built the organization to a strong annual turnover * Successfully built 3 large international partnerships for services diversification * Startup featured in leading national media like The Hindu, Rediff.com, CHIP magazine, Afaqs.com, Yourstory.in etc.
  • Jan 2009 - Present
    Engineering Trainee / Mercedes Benz Research and Development, India
    * Deploymed innovations for central knowledge management platform * Company wide internal wiki to share knowledge between global offices in India, Germany, Japan etc.
  • Nov 2008 - Present
    Community Manager [Intern] / Webchutney Inc.
    > Digital back end manager for India’s leading digital agency for a live project > Delivery of daily reports on traffic analytics, engagement and brand activities
  • Jun 2008 - Present
    Marketing Trainee [Intern] / General Motors
    * Research on the leading car brand using sentiment analysis, volume of mentions etc. on online forums like Carwale.com etc. * Introduced new innovations in the field using web tools for faster scanning
  • Jan 2008 - Present
    Offshore Project Manager [Intern] / eSpecial Softech
    > Software firm specializing in web based CRM Solutions; specifically Open Source CRM applications like sugarCRM 5.0 etc. > Team leader for marketing and project development - Search Engine Marketing & Optimisation (SEM and SEO), Plugin development in Joomla CMS etc.
  • Jun 2007 - Present
    Summer Research Trainee [Intern] / Thermopads Pvt. Ltd.
    > Competition analysis for the emerging areas in turn-key heating solutions > Analyse B2B marketing practices used in the industry to acquire talent & drive sales

Education

  • 2005 - 2009
    Birla Institute of Technology and Science
    B.E. (Hons.) in Mechanical Engineering
    Activities: Department of Photography

Additional Information

Websites:
Interests:
Internet, Startups, Product Management

Previously, co-founder at Superchooha.
Writes about Social Business Design here.
Is a wannabe photographer here and here.

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