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Aditya

Chief-troublemaker at Superchooha, a social business communications firm based out of Mumbai.

Loose cannon photographer. Writes about life sometimes.

twitter.com/adityarao310
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  • 443 followers

Profile

Aditya Rao

Chief troublemaker

Online Media | Mumbai Area, India, IN

Experience

  • Jun 2009 - Present

    Co-founder and Director, Social business strategy / Superchooha

    Complete R&D and execution on using social media to engage customers with the brand, and teams within the organisation for efficient business operations.

  • Jul 2009 - Dec 2009

    Research intern / Mercedes Benz Research and Development, India

    Worked on developing a collaborative wiki for employees as a central KM tool

  • Apr 2009 - Jun 2009

    Staff blogger / WATBlog

  • Apr 2009 - Jun 2009

    Community manager / Webchutney Inc.

  • Aug 2007 - Apr 2008

    Marketing intern / eSpecial Softech

  • May 2007 - Jul 2007

    Research intern / Thermopads Pvt. Ltd.

Education

  • 2005 - 2009

    Birla Institute of Technology and Science

    Mechanical Engineering

    Activities: Department of Photography

Additional information

Websites
My Website, My Company
Interests:
Internet, media and social technologies

Posts

  • February 07, 06:16 AM
    Are you on foursquare yet?
    My last post ‘Are you playing the Foursquare game?‘ had me ranting on whether there is scope for marketers to tap the ever increasing user base on Foursquare. Foursquare has already answered my question. Cafes are now offering “Mayor Specials” – a free coffee or  appetizer or maybe a special discount to the mayors of their [...]
  • February 01, 08:44 AM
    Customer support using online communities
    Customer support using online communities View more presentations from Superchooha. document.getElementById("post-711-blankimage").onload();Oops! No related posts here. Try these popular ones:The underbelly of Indian social media industryAn advice to marketers: What not to do on TwitterAre you playing the Foursquare game?
  • February 01, 08:43 AM
    Social media: A primer
    Social Media : A Primer View more presentations from Superchooha. document.getElementById("post-708-blankimage").onload();Oops! No related posts here. Try these popular ones:The underbelly of Indian social media industryAn advice to marketers: What not to do on TwitterAre you playing the Foursquare game?
  • January 29, 05:50 AM
    Brainstorming on Social CRM
    A little brainstorming on customer support using online communities at the office. That little distortion / blob / rectangle on bottom left is my rendition of how a community support overlay should look like. Doesn’t look very good, does it? I guess I need to work on my drawing skills, eh? :) document.getElementById("post-698-blankimage").onload();Oops! No related posts [...]
  • January 28, 08:30 AM
    Are you playing the Foursquare game?
    As if whats on your mind and what are you doing wasn’t enough we now have where are you? Don’t get me wrong. From the day I was introduced to Foursquare I have been hooked on to it! I have been checking where ever I go, and it’s become quite addictive. Foursquare is following more [...]
  • January 27, 02:18 AM
    The underbelly of Indian social media industry
    Having been on the hunt for a social business executive to join our team here at Superchooha, I have had the pleasure (and sometimes horrendous) experience of meeting over 40 applicants in the past 3 weeks. Some shocking facts that I have come to realise from the experience: Disclaimer I’m not a social media guru / evangelist [...]
  • January 25, 02:59 PM
    A look behind the addiction called Farmville
    Zynga’s Farmville has taken the world by storm! And its not just the teens mind you, people of all age groups and walks of life are hooked to virtual farming! But what is this craze about? And most importantly WHY? Maybe because, in a day and age where land rates are sky high, everyone can have [...]
  • January 15, 05:01 PM
    The piano
    Sitting in the corner, oh so proud and so shiny What would the choohas do without you, Mr. Piano. Damn, that didn’t rhyme. There’s nothing like writing a case study at 4 AM after a quick blast of rhytmless strumming on the office piano. Oh and did I mention that it is the coolest thing to [...]
  • January 15, 04:45 PM
    Can enterprise micro-blogging actually work?
    You open the internet, and it’s everywhere. It’s Twitter this and Twitter that. Why has it become so popular in the recent years, achieving a staggering growth of 500%? It’s not because it is cool or it’s a cool piece of technology. It’s caught on because it’s changed the way we communicate on the internet for [...]
  • January 15, 10:18 AM
    An advice to marketers: What not to do on Twitter
    Now that Twitter is (sorta) becoming a mainstream media channel; the past few years have seen celebs, movie houses and news channels adopting Twitter to ‘connect’ to the audience. But how good can Twitter itself prove when it comes to Direct Marketing? And that too by such shady means. Often PR companies who give social media [...]
Superchooha» Social business communications

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