Aditya

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Profile

Aditya Rao
Product & Marketing Manager
Education Management | Mumbai Area, India, IN

Experience

  • Jan 2011 - Present
    Product & Marketing Manager / YourNextLeap
    YourNextLeap is a recommendation engine which acts as a virtual career counselor to help students make smarter career decisions. It involves a suite of applications, which use psychometric evaluations and math models on past admission patterns, to give out personalized suggestions.
  • Nov 2010 - Dec 2010
    Business Growth & Innovation Manager / Concept ORM
    > Core team member at new division of Concept Communications group, one of India’s largest independent agency
    > Acquired and set up 10 new retainer accounts in digital media from various sectors like Insurance, Business Schools, Real Estate, Technology etc.
    > Introduced more efficient processes and digital culture into the new team
    > Set up scalable processes and marketing strategies for U.S. office of the division
  • May 2009 - Oct 2010
    Co-founder & Director, Social Business Strategy / Superchooha
    > A digital media startup focused on using social technologies for marketing, brand analysis, knowledge management and ideation platforms
    > Work with 30+ clients from various sectors like FMCG, Media and Entertainment, Telecom, Insurance and Banking etc.
    > With project management and business development as one of the core responsibilities, built the organization to a strong annual turnover
    > Successfully built 3 large international partnerships for services diversification
    > Startup featured in leading national media like The Hindu, Rediff.com, CHIP magazine, Afaqs.com, Yourstory.in etc.
  • Jan 2009 - May 2009
    Member, Corporate Communications [Intern] / Mercedes Benz Research and Development, India
    > Deployment of worldwide Internal Wiki and other innovations serving as the central knowledge management platform
    > Research on internet usage behavior and pattern of MBRDI employees
  • Nov 2008 - Dec 2008
    Community Manager [Intern] / Webchutney Inc.
    > Digital back end manager for India’s leading digital agency for a live project
    > Delivery of daily reports on traffic analytics, engagement and brand activities
  • Jul 2008 - Aug 2008
    Marketing Trainee [Intern] / General Motors
    > Research on the leading car brand using sentiment analysis, volume of mentions etc. on online forums like Carwale.com etc.
    > Introduced new innovations in the field using web tools for faster scanning
  • Jan 2008 - May 2008
    Offshore Project Manager [Intern] / eSpecial Softech
    > Software firm specializing in web based CRM Solutions; specifically Open Source CRM applications like sugarCRM 5.0 etc.
    > Team leader for marketing and project development - Search Engine Marketing & Optimisation (SEM and SEO), Plugin development in Joomla CMS etc.
  • Jun 2007 - Aug 2007
    Summer Research Trainee [Intern] / Thermopads Pvt. Ltd.
    > Competition analysis for the emerging areas in turn-key heating solutions
    > Analyse B2B marketing practices used in the industry to acquire talent & drive sales

Education

  • 2005 - 2009
    Birla Institute of Technology and Science
    B.E. (Hons.) in Mechanical Engineering
    Activities: Department of Photography

Additional Information

Websites:
Personal Website
Interests:
Internet, Startups, Product Management
Linkedin

Previously, co-founder at Superchooha.
Writes about Social Business Design here.
Is a wannabe photographer here and here.

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