Aaron Keller

Author of "Design Matters: Logos" and "Design Matters: Packaging," two books on design published by Rockport Publishers.

Former Adjunct Professor of Marketing at the University of St. Thomas and Minneapolis College of Art and Design (MCAD).

Clients worked with: Brown Forman, Capital One, Honeywell, Cargill, Target, Panda Express, Fisher-Price, HoMedics, Craftsman, Kenmore, Smartwool, Edens & Avant, United Properties, Medtronic, Red Wing Shoes, Byerly’s, PrairieStone Pharmacies, Schroeder Milk, Gray Plant Mooty, 3M, Sears.

Capsule has been hired by clients on a variety of projects, including brand naming, brand strategy, identity design, website design, copy writing, ethnographic research, experience design, packaging design, copyright expert witness work, and a variety of other deliverables.

Past speaking engagements: Minnesota AMA Annual Conference on Design, PDMA/IDSA "Experience Design for Packaging", Food Marketing Institute (FMI) In Store Expo, National Cooperative Grocers (NCGA), Canadian Consulate, IABC, MN Center for Non-Profits, U of M Communicators Forum, and American Marketing Association.

Speeches on the following subjects: Packaging design, brand strategy in any category, starting up a new brand, memorable brand names, logo design methods, and how to build a strong brand online.

Publications cited in: BusinessWeek, New York Times, Investors Business Daily, How Magazine, Pittsburg Tribune, Dallas Morning News, Carlson School Magazine, Brand Packaging, Progressive Grocer, Jones Day, bCentral, Entrepreneur Magazine, Design Management Institute, Gourmet Retailer, Industrial Designers Society of America, Packaging Research Magazine, and Marketing News.