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Posts
January 10, 11:02 AM
The first big news was revealed yesterday during the CES conference in Las Vegas: The Chinese brand Huawei claimed to launch the World's thinnest smartphone. It's name is Ascend P1 and looks pretty cool. Should it European and American markets respectively in Spring and Summer. The 2nd big news[...]
January 05, 02:39 PM
The new iPhone app LocalFave is not only very well designed, it's also a great innovation, combining geolocalization and social recommendations. Imagine you are looking for a good restaurant and would prefer to have friends recommendations rather than Yelp reviews (from people you have nothing[...]
December 21, 01:33 PM
IBM has just released its 5in5 2011 video. Check it out to see which technologies will impact/ change our lives in a near future... I can't wait to see the energy trend coming to life!
December 19, 07:17 PM
Here is the new Galaxy Nexus phone TVC. This spot is very good as it gives very specific info about one key feature of the new phone in a nice and emotional way. No wonder it already got 128K+ views in 4 days! I think Google (and Samsung) are doing a good job at positioning the phone as a fun[...]
December 15, 05:00 PM
The city of San Francisco just installed NFC stickers on 30,800 parking meter across the city. The only ones I had an opportunity to see before were in Issy-les-Moulineaux (France). The company, which name couldn't be more explicit, already reports 55,000 daily mobile transactions across the[...]
March 23, 10:00 PM
The new Adidas campaign is a blast! Seriously. Making a huge shift from its prior communication, the new 'Adidas-all-in' global campaign mixes all the different universes of Adidas, from sport to fashion and street and mixes it all. The new TVC features a pretty big amount of stars coming from[...]
March 22, 10:00 PM
Very interesting (and embarrassing!) ad for Nike to celebrate England's 2011 Rugby Grand Slam! The only thing is that England did not actually won the Grand Slam as they lose against Ireland in the very final game! This ad was made by Nike and was supposed to be released if (and only if)[...]
March 21, 10:00 PM
On March 19th, during the France vs Wales game, Societe Generale who is an official sponsor of the Rugby French league, released its new TVC promoting 'team spirit' a shared value for rugby and the bank. The spot, made by French agency Fred&Farid, is very well done and quite powefull. We[...]
March 16, 09:32 PM
The globe is getting mobile. Ever and ever. I already shared a few examples in my previous posts but, a few months after the famous Barcelona Mobile World Congress, I would like to share new interesting and innovative examples (as seen in Influencia). Motorola First of all, the brand new[...]
March 14, 01:00 AM
I recently heard about this new French band 'Brigitte' made of these 2 cute girls. I like their style with their fancy dresses etc.. but most of all I like their music! The first song I heard, which is the one they quickly became famous for, is this resumption of Joey Starr's famous hip-hop[...]
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Updates
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Photo: 1978 Porsche 911 SC Bernal Heights, San Francisco, California http://t.co/A4wrJViK
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Photo: 1971 Chevrolet Caprice - Bernal Heights, San Francisco, California http://t.co/OVJJBgXT
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11 days ago from web | Reply, Retweet, Favorite
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smart campaign #draghimaway http://t.co/2mMNxxqu11 days ago from web | Reply, Retweet, Favorite
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Nike does it right. creating value to new habits. http://t.co/RSO7rdjO13 days ago from web | Reply, Retweet, Favorite
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5 weeks ago from web | Reply, Retweet, Favorite
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Photo: Hollywood Los Angeles, California http://t.co/2aBAjxXy
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Photo: 1976 Citroen 2CV 6 Special Carmel, California http://t.co/LI6pla5d
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7 weeks ago from web | Reply, Retweet, Favorite
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8 weeks ago from web | Reply, Retweet, Favorite
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very nice google play spot http://t.co/EwAYGTvu2 months ago from web | Reply, Retweet, Favorite
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Photo: 50s Chevy Bel-Air Cow Hollow San Francisco, California http://t.co/hoQZIBco
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hey #swsx, make sure you stop by the @localfave booth! amazing app2 months ago from web | Reply, Retweet, Favorite
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Photo: 70s Ford Truck San Francisco Noe Valley, California http://t.co/Onbfa1nT
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following the #ipad3 launch presentation http://t.co/9pj64aEh2 months ago from web | Reply, Retweet, Favorite
Profile
Senior Account Manager at Wieden + Kennedy
Marketing and Advertising | Amsterdam Area, Netherlands, NL
Summary
5 years in successfully managing high-level client relationships in marketing and creative fields in international environments. Hard-working, passionate about implementing innovative solutions to make brands progress.
Experience
- May 2012 - PresentSenior Account Manager / Wieden + KennedyAccount Manager on Heineken Account Manager on GE
- Jul 2011 - PresentMarketing Consultant / localfave.comSocial and Localization Mobile App launch and promotion Working with the LocalFave team as a marketing consultant to help the amazing start-up and its mobile application to grow as a side project.
- Feb 2011 - PresentAccount Manager / Goodby, Silverstein & PartnersAccount Manager on Chevrolet (GM) Chevrolet- US lead agency coordination - 2013 Chevrolet Malibu launch integrated campaign Full campaign roll up and production including TV, Print, Digital Mobile and Online partnerships Segment competitive analysis Account Manager on HP (IPG) HP - IPG - WW lead agency coordination - Mobile technology “ePrint” 2011 Integrated Campaign “Happy Baby” TVC and web videos refresh production - Ink + OJPro Printer campaign projects Account Manager on AIDES AIDES - (first French HIV/AIDS non-profit organization) - “Protect Yourself” Campaign - 4 Clio – 11 Cannes Lions shortlists “Willy the tourist” broadcast on French TV and online viral diffusion through Social Media Attending 'Ed' (GSP's internal digital training)
- Sept 2010 - PresentAccount Manager / Goodby Silverstein & PartnersYahoo! Europe (London – UK) - Managed the “English Premier League” online campaign to promote Yahoo! Sports in the UK. - Supervised the “Yahoo! Mail” campaign creative development
- Jun 2007 - PresentAccount Manager / Western UnionAccount Manager EMEA - Launched “yes!” : the brand’s first global integrated advertising campaign ever, across 200 countries and 400,000 point of sales. - Developed marketing and communication material for partners retail networks and regional/ethnic marketing teams. - Managed the Western Union global marketing blog “wugalvanize” –compelling best practices across the globe.
- Apr 2007 - PresentAccount Manager / BUG - Paris London AgencyAccount Manager on Fresh Food Village - Packaging/Branding/Retail/POS
- Jan 2006 - PresentAssistant Brand Strategist - Intern / Euro RSCG New YorkJaguar: - Worked on Jaguar XKR "Gorgeous" worldwide campaign - Directed Jaguar's monthly luxury newsletter: Luxury Pulse - Market insights researches Market insights Researches: Reckitt Benckiser - Evian
- Oct 2004 - PresentAssistant Brand Strategist - Intern / El LaboratorioMarket Researches: Mercedes Benz - Burger King - Wanadoo
- Jul 2001 - PresentAssistant Account Manager - Intern / Dufresne Corrigan ScarlettAssistant Account manager on La Clusaz and Candia
Education
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2001 - 2006ESDES Lyon - Business SchoolMaster Degree in Marketing
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2004 - 2005CESMA MadridAdvertising/ Marketing
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1998 - 2000JB de la Salle High School (Rouen - FRANCE)A-Levels in Economics
- Stanford UniversityMarketing and Social Media Strategy
Additional Information
Websites:
Interests:
Mobile Marketing
Social Media
Classic Cars
Surf and KiteSurf Beginner
