Meg Crawford

Meg is a Social Media Marketing Specialist with SAS, focusing on Relationship and Online Marketing, SEO, Social Media Strategy and Implementation.


She also participates with Triangle AMA, TIMA, and Raleigh Media Leaders.

Profile

Meg Crawford
Social Media/Digital Marketing Strategist at SAS
Marketing and Advertising | Raleigh-Durham, North Carolina Area, US

Summary

As a Social Media and Digital Marketing Strategist with SAS, my focus targets innovations in digital marketing. At SAS, this goal lies in the development and implementation of strategic and creative interactive marketing campaigns with the objective of reaching a global social audience. These initiatives involve multi-tiered campaign teams integrating ongoing consumer research, interactive and social media marketing, multichannel planning, mobile, and customer relationship management.

Strategic vision has always been the key to success at SAS and social media is not immune to this trend. Especially within the ever-changing digital space, I always aggressively pursue new media opportunities in an effort to further relationships and thought-leadership with our audience.

I'm currently pursuing my Masters in Technology and Communications at the University of North Carolina at Chapel Hill. The program focuses on the integration impact of new technologies on communication channels, specifically how social media is changing the way we connect, network, and collaborate.

In social media today, the next opportunity is no longer around the corner. It is here...in your face...in real-time. The question is how do you take advantage of it...STAY THIRSTY, MY FRIENDS!
Specialties: Social Media and Digital Marketing Strategy Relationship/Inbound Marketing Event Marketing Online Content Creation SEO and SEM Lead Generation Social Media Buy-cycle Integration Project Management Customer Intelligence Interactive Marketing Social Media Training Brand Management Social Media Channel Development

Experience

  • Nov 2007 - Present
    Digital Marketing Strategist / SAS
    Serve as SAS' lead strategy owner for all interactive marketing campaigns, including customer development, industry-specific, corporate events and conferences on all social media channels. Responsible for defining resource requirements, guidelines, training, and measurement procedures for all campaigns and appropriate channels including Blogs, Communities, Facebook, Twitter, YouTube, Orkut, Linkedin, RenRen, Pinterest and Google+. Victories: First to integrate social media promotion and network strategies into SAS corporate event campaigns. Developed and implemented SAS' social media marketing framework. Empowered specific teams to own and manage their social media presence, while operating within the expectations defined in the corporate guidelines and marketing strategy.
  • May 2004 - Present
    Environmental Project Manager/Consultant at Engineering Consulting Services Limited / ECS Limited

Education

  • 2011 - 2013
    University of North Carolina at Chapel Hill
    Masters in Technology and Communications
  • University of North Carolina at Chapel Hill
    BS in Biology
    Activities: Kappa Kappa Gamma, UNC Heels Soccer Team

Additional Information

Websites:
SAS, SAS Global Forum, PBLS
Honors:
TEFL Certification with Distinction
My LinkedIn
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