Brad Hogenmiller

Technologist - Recruitment Marketing Strategist - Speaker - Networker - Change Agent

Email: bradhogen@gmail.com


Profile

Brad Hogenmiller
Director of Social Media • @Infuz • @JavaSTL • @STLindex • @STLtweets
Marketing and Advertising | Greater St. Louis Area, US

Summary

Brad is a digital marketing strategist, speaker, and networker. He serves as both the Director of Social Media for Infuz and the President of Social Media Club St. Louis (SMCSTL.com). He focuses on leveraging online and traditional communication channels to drive bottom line gains for companies.

Competencies:
-Social Business Strategy
-Brand Humanizing
-Community Building
-Community Management
-HR/Recruitment Marketing
-Biz Development

Volunteer Organizations

-President of Social Media Club STL
-Leadership Team at STL Innovation Camp
-Planning committee for Ignite St. Louis
-Social Media committee for Startup Weekend STL

Speaking Engagements

-4/09 STL Entrepreneur group
-2/10 YNPN Event
-2/10 American Marketing Association Student Conference
-3/10 Market STL Conference
-3/10 RISE STL luncheon
-4/10 Public Relations Society of America Event
-4/10 American Marketing Assn. Event
-7/10 Gateway Interactive Markerting Assn. Event
-8/10 Corporate Leadership Event
-10/10 Integrated Marketing Summit
-2/11 Corporate Healthcare Marketing Event
-4/11 State of Online Influence Conference
-10/11 International Special Events Society Event
-11/11 GetDigital Conference
Specialties: Social Media, Business Development, Business Socialization, Brand Humanization, Recruitment Marketing, Integrated Marketing

Experience

  • Nov 2010 - Present
    Director of Social Media / Infuz
    Infuz is a digital/interactive agency in downtown St. Louis. The role is spearheading the growth and strategy behind the social media department as well STL Tweets and STL Index.

    -Create marketing strategies for clients using social media toolsets and philosophies
    -Internal positioning and social media strategy for Infuz, STL Tweets and STL Index
    -Product strategy and direction for STL tweets and STL Index
    -Responsible for growth of social media department
    -Day-to-day management of social media team
  • Nov 2009 - Present
    Digital Media Consultant / Digital Straw
    Independent consulting and speaking about new media, social media and integrated marketing
  • Apr 2009 - Present
    President / Social Media Club - St. Louis
    Social Media Club St. Louis (SMCSTL) is the local chapter of the globally recognized Social Media Club Organization at socialmediaclub.org

    -Plan monthly events for Social Media Club - St. Louis (listed here: http://bit.ly/3TtCr)
    -Organize panels with subject matter experts in relevant areas
    -Community management with Ning, Facebook & Eventbrite pages
    -Arrange sponsorship for meetings
    -Find and select venues to host events
    -Establish relationships with other groups/individuals to leverage growth and build community
    -Evangelize the brand and message of the group
    -Conduct regular meetings with board members to discuss growth and direction
  • Nov 2009 - Dec 2010
    Director of Emerging and Social Media / RehabCare
    RehabCare is a St. Louis based provider of post-acute rehab therapy. The role is a multi-functional effort between HR & Recruiting departments.

    -Research, proposal and execution of projects that save costs and increase revenues tied to websites and mobile applications
    -Oversight & execution on a niche blog for physical, occupational and speech therapists in Chicago
    -Content creation for blog, Facebook and other social media efforts including written and video media with an SEO focus
    -Interact with therapists on a daily basis to support their career growth and build relationships
    -Work with recruiters to build talent pipelines and train on HR usage of social media tools
    -Increase company visibility and engagement in target markets
  • Feb 2007 - Nov 2009
    Relationship Manager/Account Exec / Technology Partners
    Technology Partners is a St. Louis based mid-sized IT staffing firm focused on staff augmentation for larger corporate clients.

    -Generated new business and clients
    -Managed multiple existing client accounts
    -Hire IT, marketing & social media professionals for contract and direct hire roles
    -Performed both sales and recruiting functions (full desk)
    -Evangelized company adoption of social media as a communication and branding philosophy
    -Manage company social media assets
    -Trained internal employees on social media best practices, Linkedin usage, etc.
    -Plan and set up events with potential clients/consultants to build community and promote growth
    -Gathered job requirements and details from hiring managers
    -Translated technical client requirements for non-technical staff and recruiters
  • Aug 2008 - Apr 2009
    Volunteer: Web Administrator / Metropolis St. Louis
    Metropolis is a local non-profit dedicated to keeping people engaged with the city and decreasing the migration of young talent to larger cities.

    -Added social media directives including Twitter account
    -Maintained the organization's website (mstl.org)
    -Overhauled GUI with emphasis on usability
    -Administered custom PHP content management system
  • Feb 2006 - Feb 2007
    Customer Operations Specialist - Chemical Team / Monsanto
    -Provide customer service, planning, & account management related to Monsanto chemical brands
    -Process orders, deliveries and returns in SAP
    -Followup to ensure customer satisfaction & order accuracy
    -Fix XML errors in ordering system
    -Assist on side projects outside of traditional job scope
  • 2005 - 2006
    Customer Account Manager / Verizon

Education

  • Francis Howell North
    Marketing
    Activities: Chapter President - Distributive Education Clubs of America (DECA), Regional DECA Winner, Community Service Learning Project (CSLP), Student Government
  • Lindenwood University
    Marketing & Information Technology
    Activities: User Interface Design, Object Oriented Design and Programming, Multi-Tier Application Development, Management Information Systems, Networking, Business Management, Marketing
  • Southeast Missouri State University
    Activities: Lambda Chi Alpha

Additional Information

Websites:
Digital Social Agency, STL Tweets, Digital Straw Social Media
Honors:
-Ranked #1 Most Influential Twitter Account in St. Louis by WeFollow.com -Featured in The Riverfront Times, St. Louis Beacon, St. Louis Post-Dispatch, St. Louis Business Journal, KMOV & KMOX -Listed in "50 People on Twitter Job Seekers Should Follow" on Resumebear.com -Listed in "150+ Experts on Twitter ALL Job Seekers MUST Follow" on Careerrocketeer.com -Voted St. Louis' Sexiest Cybergeek 2009 on ToastedRav.com -Quoted in ZDnet and other blogs in the recruiting & social media industry
Interests:
New Technology, Web 2.0, Interactive Media, Startups, SEO, Social Networking, Mobile Web, Marketing, Mobile Devices, Twitter, Linkedin, Recruiting, Career Coaching, Convergence, Open Platforms, UI Design, Blogging, E-Commerce, Guitar, Architecture, SOA, Java, .NET, QA, Saint Louis, St. Louis
Linkedin.com/in/JavaSTL

Latest checkin

  • @Brickhouse (4 McBride and Son Center Dr)
    5 days ago in Chesterfield, Missouri

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Foursquare.com/user/JavaSTL
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