Angie Liang
A researcher by trade and an explorer by heart. I live in the big apple. I work in a chocolate factory. And sometimes I write about life or items of interest.
I love music and currently am listening to this.
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Info
- Account Supervisor at Ogilvy PRPublic Relations and Communications | Greater New York City Area, USExperience
- Oct 2009 - PresentAccount Supervisor, Insights & Research / Ogilvy Public Relations Worldwide
Education-
2007 - 2009The University of Texas at AustinMA in Advertising
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2003 - 2007The University of Texas at AustinBS, BA in Advertising, Geography
Additional Information-
Websites:
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Posts
- Fighting hunger through franchises
Patenting life-saving innovations doesn’t sit well with development experts in general, though controversy most often arises with drugs. Nutriset argued that the patents were necessary to make franchising work, which would create local jobs and more lasting sustainable impact.
Though Nutriset prevents other companies in the developed world from shipping in Plumpy’nut or a copycat product, local producers can set up a franchise for a fee that amounts to a gift: 1 percent of sales must be donated to the French Institute of Research for Development, which co-owns these patents. In exchange, franchisees receive technical assistance and support, in the same way that the Coca-Cola corporation would assist its bottling plants and distributors. “What is important is to find a real entrepreneur who wants to feed children from their country,” Lescanne says. Often the winning candidate is someone “who already has a business who wants to give back to the country.”
(Read full story here)
Interested in reading the book: What Chinese Want: Culture, Communism and China’s Modern Consumer by Tom Doctoroff
Missed them in concert twice, so I only now discovered how great this All eyes on you by St. Lucia is!
It’s a good place to do some community outreach and focus grouping, and to get insights from a specific type of demo…Outside of that, I don’t find too much value for a brand to spend time, energy and resources there.
Avi Savar, founding partner at the social-media agency Big Fuel, on Google+, from AdAge- Facebook crowdsourcing in stores
Brazilian fashion retailer C&A has created networked clothes hooks that display the total number of Facebook “Likes” for each garment in real time. On the company’s Facebook page, pictures of various outfits are shown that users can Like, and those totals are fed into the hooks in the São Paulo store…The initiative, called Fashion Like, is a novel way to bridge the physical and virtual worlds for customers. (Video is in Portuguese)
As cool as it is to see this kind of crossover of a web service into the physical world, the approach is not without its issues…Even if its generally understood that users are not making authoritative opinions with a single click, the Facebook Like total is akin to a simple fan review, kind of like the number of seats sold at a football game.
(Read more at Singularity Hub)
Yahoo’s CEO Terry Semel had failed to buy Google in 2001, when he had the chance. Now Yahoo was so focused on winning search that it essentially surrendered social. In 2005, Flickr had far and away the best social connection and discovery tools on the Internet. Remember, back then Facebook was still very much a fledgling service, one that didn’t even let you upload pictures other than the one in your profile. Yahoo, meanwhile, had existing internal social products, like Address Book and Messenger. Social was clearly the future. What Yahoo wanted, however, wasn’t the future. It was to re-fight an old battle from the past. It was to beat Google.
Excellent article on innovation and the decline of Flickr by Mat Honan from Gizmodo- WSJ covering Facebook IPO using Facebook
Pretty fun and nifty way to for a newspaper to cover a story: WSJ FB IPO page.
“The story lends itself to Timeline because it extends over such a long period of time…This new Facebook page lets us bring that same WSJ coverage to Facebook users directly while spurring discussion around the company’s valuation.” - Brian Aguilar, a WSJ social media editor
(Read more on Media Bistro)
Alcoholic Faith Mission is one of those bands that are amazing live (they played at Glasslands a couple weeks ago). Their recordings do them no justice off their new album.
- Edelman 2012 Good Purpose Study
Consumers in emerging markets—which it calls Rapid Growth Economies—are much more likely than their counterparts in Europe and the United States to trust socially responsible brands, switch their business to support them, and agree that social purpose and profit can go hand in hand.
I never even wanted to be in business. But I hang onto Patagonia because it’s my resource to do something good. It’s a way to demonstrate that corporations can lead examined lives.
Yvon Chouinard, founder of Patagonia, from The Wall Street Journal Magazine- Hello Tomorrow
As soon as I heard the song Trek by Antfood (a creative audio studio—what a cool place to work!) for Emirates, I was in love with it. The commercial is pretty inspiring too.
If you want a CEO role, you have to prepare for it with a vengeance.
Denise Morrison, chief of Campbell Soup Co., from a WSJ article about the expected growth of women CEOs and highlighted their top 10 female executives who would likely lead Fortune 1000 companies within the next five yearsYet for some reason neither of these stories feel very positive. Maybe because it’s clear that these aren’t rare instances of sexism; these are just the people who were caught…Women put up with sexism, offensive remarks and intimidation all the time in the workplace, especially in male-dominated fields and at start-ups, where HR often doesn’t exist. Many of them may not be as fearless, determined and perceptive as Shanley [Kane]. That means they’re often either suffering in silence—or giving up.
Rachel Balik, a San Francisco-based tech marketer (From Mother Jones article on the problem of the “brogrammers” mentality)Patterned by Nature, features a five-story sculptural ribbon made of 3,600 tiles of LCD glass currently installed at the North Carolina Museum of Natural Sciences.
- Neptune by Lemonade
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