Sheldon Levine aka. 40deuce
Master of Professional Communication. (self professed) Super-Genius. Social media misfit. Music addict. Smack talker. Loves to fall in love. Big kid. Awesome dude.
This is a collection of some of my personal blogs and such from around the interwebs.
Updates
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It's way past my bedtime and calling it quits. G'nite!
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I'm hungry, but I don't keep snacks in my house. Where's that delivery pie truck when you need it?
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@JonGauthier @unmarketing Thanks for the sell Jon!
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@sammygould Thanks!
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Forced into stopping work by some good friends who came by to celebrate my bday with me
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WHAT!!! Outlook's web access doesn't have my flagged folder!!! I hate Outlook!!
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@michellekostya Thanks Michelle!
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Ok, I think it's time to leave the office. No gym today either. Too much work to finish. Sucks
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@GusF Thanks man! There's still so much to do today though, and home is quite distracting
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@ashbergs Always willing to learn something new
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Woohoo!! Another blog post down! Only one more to write tonight! May do this next one from home. It is my birthday after all
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@ashbergs nerd!
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@gretchen I'm slightly aware that one may exist, but I have you on Twitter =)
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@randymatheson Until they hire me an assistant, someone has to get this stuff done
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@randymatheson Lots and lots of writing (still going) and a bit of strategic planning
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@casiestewart Everyone appreciates the effort =)
Posts
I've been very busy with work lately and haven't had time to really write a post here in a while. My apologies.
Yesterday on the Sysomos blog, my colleague Mark Evans wrote a great post about what's in it for consumers if they "like" or follow your brand in social media? Some people will do that out of a real love for a specific brand, but most brands are trying to get anyone and everyone to also "like" them. But what are brands doing to earn that? Some aren't doing anything besides just asking you to "like" and follow them. This idea ties in perfectly with a picture I took this weekend.
People by nature are social. That's pretty much the reason that social media has become so popular. We like to talk and connect with people over all kinds of things. But is there ever such thing as too much connecting? Can someone be fully into this social media revolution of "let's all be connected" and still have some kind of online privacy?
Hello friends, it's been a while. Been a bit busy with work and havent found the time to blog lately, but today I have an alliterative motive to blogging. It's because I'm going to SXSWi and I want to be able to meet as many awesome people as I can while I'm there.
Happy new year everyone!!
I was planning on writing my year end blog tonight, but I'm now saving it for a few days so that I could write about this great documentary I saw yesterday.
I'm by no means a big fan of politics. I pay attention enough to have some idea of what's going on here and there, but not much beyond that. But, like a large portion of the world I've become kind of enthralled by WikiLeaks. (I linked to a Google search because the web address for the site keeps changing)
While some of the things that have been released by the information leaking organization are chock full of interesting information about some of the most powerful countries in the world, I don't want to talk about that in this post. I don't want to talk about the continuing adventures of WikiLeaks founder Julian Assange. I don't even really want to talk about WikiLeaks specifically. What I do want to talk about is how from a social media slash PR perspective, the world was ready for something like WikiLeaks.
While some of the world has a certain perspective on PR people as "spin artists", those in the industry know different. One of the first things they told me in PR school was "don't lie." People want the truth. If you're going to give the public information about something, don't lie. There are certain ways to handle certain situations, but most seasoned PR professionals will tell you that lying usually comes back to bite you in the ass.
Then, In social media we talk a lot about transparency. Transparency is almost the exact same thing as "don't lie", but people in social media like to use it more. It also goes a bit beyond just don't lie and covers ideas like don't hide information, full disclosure and be accountable for your own actions. People now demand transparency from companies and celebrities and pretty much everyone in the world through social media.
If we demand these things from companies and people we look up to, why would we not demand the same from our governments?? The answer is we do, most people just wouldn't know how to act on that. Luckily though, some do.
I wanted to get this blog out a little while ago, but I lost the key component. I've found it now, but it's a little crumpled up, but at least I found it. So, without further ado, here it is and the blog post begins...
So you think your company needs to get more involved with social media, but they're not willing to? How do make them understand? The best answer I've seen from many other social media people is to show them what's going on online involving the company.
- Featured Blog Topic of the Week: Here he writes about the most prevalent issue he found being talked about in the blogosphere or the one he thinks is most important. He gives a breakdown of what was being said and a couple quotes.
- Weekly Blog Report: In this section William takes other subjects being talked about in blogs and gives a brief description of each.
- Social Media Themes: In this last section he highlights issues from Twitter.
A few weeks ago my friend Melissa asked me to help her out with some videos she was making for her work. She was interviewing "experts" about different subjects that they specialize in.
The point is old channels of distribution are dying. Everyone talks about paper is dying because of the internet, but it's not the only thing. Everything that used to get distributed physically is completely changed due to the internet. And if they haven't, they better or they could get left behind.
This weekend Mitch Joel posted a fantastic article entitled "The Real Time Web is a Big Problem for the Web". In it he talked about how when things spread in real-time, like say over Twitter, it's not always the easiest to keep up. He used the story of how a plane had crashed and someone in the vicinity tweeted about it right away. Mitch saw the tweet and immediately checked CNN's website, but there was nothing about it there.
I wanted to have this post up last week, but a few discussions around the topic with some people made me want to go back and reformulate it a bit.
I wanted to have this post up last week, but a few discussions around the topic with some people made me want to go back and reformulate it a bit.
While I was in my Masters program down in Australia one of my big semester-long projects was to come up with a full communications plan for a fictitious company. Of course, I decided to make my plan focus around the use of social media.
The key here is to make sure you're interacting with your public, not just (figuratively) shouting things at them.
In my project I referred to creating this warm and welcoming enviroment by creating what is known as a "virtual third space". There are three key factors to creating this virtual third space, and here is how I laid them out in my project (the italics are what I'm adding in to generalize for every social media campaign, since my original project only focused on one specific campaign):
1) “Virtual third places should situate the interaction in clearly defined locations and/or cultural contexts.” (Soukup, 433)
- This will be where you will interact with your community. This could be one specific location, such as your website, or across multiple social platforms (Twitter, Facebook, Youtube, Deli.cio.us, etc), or any combination of online spaces.
2) “A virtual third place must create an environment that attracts diverse community members to join in and participate with the discourse.” (Soukup, 434)
- This refers to both where you are putting yourself as well as what information you are putting in those places. You may have different segments of the population you want to bring into your community and they probably interact in different locations and in different ways. For instance, your younger targets may be on Facebook and interact there through quick messages and the "like" button, while your older target publics may prefer Twitter and they like to have full conversations with you through it. The point is to know the diversity of your public and know how to make them feel warm and welcome as part of your community.
- This third points touches on the first two along with my first two I's. If you're putting out the proper information to the proper people in the proper places, and then trying to create that interaction with those same people in those same places, your community should be feeling like part of a real community. And that's the whole point of actually being on social media. Creating this warm and welcoming community.
My actual school project went into a bit more detail, but I think (and hope) you get the point of what I was trying to say.
In my personal opinion, if you can accomplish these three I's in your social media campaign then you have a great success on your hands. Of course there are other factors to look at like hard numbers for your ROI purposes and what not, but achieving these three I's should be a goal for all social media campaigns as well.
So next time you're putting together a social media campaign try to remember to Inform, Interact and Integrate.
I'd love to know what you think of my "Three I's" idea, so please leave some comments and let me know.
Reference:
Soukup, Charles. (2006). Computer-Mediated Communication as a Virtual Third Place: Building Oldenburg’s Great Good Places on the World Wide Web. New Media and Society. Vol8(3):421–440
The last post I wrote here I spoke about the second #HAPPO day that was happening on April 30th (last Friday).
My big plan was to write up a new #HAPPO post on Thursday to have ready to go fresh for Friday.
Unfortunately, I'm sometimes a forgetful idiot and I forgot about something major happening on Thursday. I was having eye surgery!!! (Click that link if you want to know about my eye surgery)
Anyways, long story short, I was blind for all of Thursday and even most of Friday. I never got to write my #HAPPO post and I never got to take advantage of the new contacts I could have made.
I wasn't planning on that day turning right into a job, but I was hoping to make some good connections for a possible upcoming jobs just as I had during the first #HAPPO day.
So, for all of those that read my blog and were looking for that post on Friday, that's why it wasn't there, because I'm stupid sometimes.
I do plan on making it up though with a fantastic post this week (not this one, I promise).
I'd like to take you back to a time long ago... about two months ago to be exact.
The day was February 19th and it was the first ever Help A PR Pro Out day, or #HAPPO for short.
The idea behind #HAPPO day was to bring together PR professionals and to help the ones who were currently not working to find new positions. Click here to read my pre-#HAPPO day explanation.
From what I saw, the day was a success. Not in that every person who wrote a pitch had a job by the end of the day, but new connections in the industry were formed all across North America. I know that I connected with people who I never would have known previously. This blog, where my pitch was posted, had the most traffic it had ever seen in a single day. I also received a lot of compliments from complete strangers on my pitch, which was very heart warming and almost as good as finding a job.
One thing I noticed was that a lot of the people who were pitching themselves to companies/agencies were people like me, current or very recently graduated PR students.
Apparently I wasn't the only one to notice that, as the organizers of #HAPPO, Arik Hanson (@arikhanson) and Valerie Simon (@valeriesimon), have brought around a second #HAPPO day specifically for current and recently finished students this Friday, April the 30th. For more info on this, check out the official #HAPPO website.
This means that I'm also going to have a second go at this. Since I already wrote a nice little pitch for myself two months ago (which you can read here) I'm going to try something a little different this time around, and I'd like to get a little bit of help from all of you.
If you know me, in any capacity at all, and have something good to say about me as a person, as a potential PR pro, as a social media "Jedi", as a friend, or any other way you think something nice about me, I would love to use it this Friday as part of my #HAPPO 2 post.
So here my plea to you: if you'd like to help me out and give me a recommendation than please contact me by email (42.fortydeuce@gmail.com) so we can set something up. I'm willing to take recommendations in any form you're comfortable with. It can be two sentences or a whole story. It can be written, a video, a song, even a drawing (that would be interesting). The only thing I ask is that you get it to me before Thursday April 29th, so I have some time to work with it.
So that's my favour I'd like to call in from all of you. My readers, my friends, my colleagues, my.... whatevers. Please help me help myself.
Hopefully this works better than I'm hoping it will, and if not I'll just do what I always do and get creative and do it myself, but I think this way could turn into something fun.
Looking forward to hearing from any and all of you, and thank you in advance.
This weekend I decided to update and tweak my Twitter bio a little bit. Nothing major. Just a few minor word changes here or there.
One of the changes I tried to make was finding a way to point out my expertise in the area of social media without actually calling myself an expert ('cause everyone is a social media expert these days). Because I'm a huge geek, I decided on the term "social media Jedi" because I figure most people will get the reference and associate the master of the Force with my new term for master of social media.
Then I got thinking...
In all the Star Wars movies they are always trying to bring a balance to the force. Anakin was supposed to do it, but we all know what happened there (well, us geeks do). Luke might have done it (I mean, he did defeat the entire Emipre, Emperor Palpatine and kind of, sort of Darth Vader). Anyways, Star Wars storyline aside, the point I was trying to make was that the Force always seemed to be unbalanced and there was always one person who was going to restore that balance.
This is the job of a person who does PR/Social Media work. They try to bring balance to the social media Force. They are the Jedi's fighting to make everything right in the world (or universe, as the case may be). Let's look at this:
First you have the public. The public is everyone in the world. In Star Wars the public was everyone who lived within the range of the empire. They were/are the everyday people who work their jobs, live their lives and basically just try to be.
Then, you have these big companies, always trying to influence the public. In Star Wars these were the people on the dark side of The Force (not that all companies are evil, but some people will say they are and it works for this analogy). They want to rule. Be it the universe or market share or whatever.
Finally we have the Jedi. In real life these are the PR/social media people. They are the people trying to bring balance to the Force. Balance does not mean good over evil, balance means making everything even. Not too much light Force, not too much dark Force, but a nice happy Force right in the middle.These social media Jedi try to find a way to make a balance that works between companies and their publics.
Social media gives everyone a voice. These voices could be saying good things or bad things. The Jedi want these people to be saying good things about the companies they represent, but while still trying to accomplish the goals of said company. If they lean too much on just pushing product and not caring about the customer, they're using too much of the dark Force. If they're worrying too much about pleasing the customers so that they lose sight of the company goals, they're using too much of the light Force.
They have to find a way to balance out the Force. Make the public feel loved, appreciated and listened to while still helping the company to gain attention and sell whatever it is they sell.
That's what I want to do. I want to be the one to help find that balance in the social media Force. I want to be that social media Jedi.
What'd you guys think?? Is this a fair analogy to use? Now that I've legitimized it, is it fair for me to use the term "social media Jedi"? Leave a comment and let me know.
Oh ya, and may the Force be with you.
It's been a bit of time since I gave a an update about my job search... still no job.
Seriously though, I'm trying to up my game a bit.
A little while ago my former teacher turned friend, Karen Snider, recommended that I start to do some volunteer work. It would help me both meet people and get some more experience on my resume.
I wasn't too keen on the idea at first because it made me feel like I would just be working for free, which I didn't really want to do. I sunk a lot of time, effort and money into getting my degree and I want to get that money back (so does the Ontario government).
Now, I didn't go looking for it, but recently I've had a few people approach me and ask me to assist them with some projects, pro-bono of course. Remembering Karen's advice, I figured I have nothing to lose and gladly accepted the projects.
I'm not doing anything too major for these people, but I am doing things that are relevant to my (not too far in the future) field. I think that these things will look great on my resume, plus you never know what kind of recommendation I may get towards a paying job from these people.
In the meantime though I think I may stick with this free work. I have a few things already on the go plus a couple of projects in the works that I've been talking with people about. Even though I'm not getting paid I've at least found a way to do what I want and what I love in my spare time away from my paying non-field-related job. That's what I think is really most important; doing what I love and want to do.
What do you think about working for free? I know most people don't like it, but do you think it can help in the future? Do you have a success story that came from volunteering your services? Leave me a comment and let me know what you think.
(and for those of you wondering, I may be willing to help you for free too. It never hurts to ask)
Last weekend the interweb was all a buzz about the new Lady Gaga and Beyonce video for "Telephone" (I didn't link to it here on purpose). Being the audiophile that I am, I decided that I needed to go ahead and check it out.
Of course, the first place I go to see this is good old reliable YouTube. Imagine my surprise when I look up the video, click on it to play and am not given the video right away. Instead I am greeted by a 10 second ad for some new movie with a mini banner at the bottom saying "Your video will start in..."
Where did that come from????
I've seen ads on YouTube before, but that was either because I looked them up to watch them (see this post for examples) or they were placed in areas on the page, but never inside the video I wanted to watch before. The whole thing seemed weird to me.
One of the reason I think that YouTube is so popular is because you, the user, got to choose what you watched. Nothing was forced on you. If you wanted to watch an ad on it it was because you wanted to. While there were ads on pages they were never really in your face and forced upon you. There really was a "you" to YouTube.
Of course, the first thing I did when I saw this new practice was tweet about my surprise. A few people responded saying that they've seen this happen before, but not often. I also have not seen it again since on any other of the hundreds of videos I've watched over this past week, which makes me wonder if it's something the company is just trying out as a new source of revenue.
Granted, I have no idea about YouTube's revenue stream and how or even if Google is making any money off the site, but I think this way isn't going to work.
Like I said before, people came to YouTube because they got to choose exactly what it was they wanted to see. Things were suggested for them to watch, but nothing was ever forced on them. I think if this is a new thing that's going to start happening on the site a lot, the company is going to see a big backlash from its users. I know I'm already upset about it.
Seriously though, the thing about the internet is that if people aren't getting what they want, the way they want it, they simply move on to a next site that does give them what they want how they want it. If I wanted these ads before things I watch I could just turn my TV on.
I'm curious to see how this whole thing plays out in the near future. Will it disappear or will it start showing up more often??
I'm also curious to know what everyone else thinks about this whole subject. Have you seen one of these ads before? Please leave a comment and tell me your thoughts about the subject. I'd love to start a conversation about this.
Finally, if you're dying to see the video click here (although I just noticed the ad I'm talking about isn't in front of the video anymore, but I hope you still got my point).
If you don't know the band OK GO then you obviously have not really spent any time on the internet in the past three(ish) years.
OK GO is a band that managed to go from relatively unknown obscurity (not total, they had been around for a while doing a few good things) to huge popularity almost overnight thanks to this YouTube video:
The video is a music video that the band shot themselves with nothing more than a camera, a couple borrowed treadmills and the choreography of a band members sister. The band posted the video onto YouTube and shared it with their friends and fans, who loved it. How could you not love that video??
From there, the magic of the interweb took over. This video started getting passed around by EVERYONE. This video went seriously viral. Seriously, even my dad has seen this video. The video that was posted officially by OK GO has a play count of over 50 million. Plus, there are other copies of the video on YouTube that also have well over a million plays.
One of the things that made this sharing of the video even more possible was the embed code that anyone could take off of YouTube to post the video on any other website. The band loved that and actually encouraged it.
This video propelled them into the public spotlight and even helped them to gain a spot performing at the MTV Video Music Awards and have the song featured on one of the Rock Band video games' many incarnations.
Fast forward to the fall of 2009. The band released a new album and put together a new low budget, but fun and awesome music video for a song called "This Too Shall Pass". Their record label, EMI, put the video up onto YouTube, but like all their other artists official music videos, turned off the embedding feature. That meant people could watch it only on the YouTube site. For this reason you'll have to click here to see the video.
The band was not happy about this. This lead to a huge fight with their record label over the issue. The band eventually went on to develop a second music video for the song outside of their record label with funding from State Farm Insurance. This one however could have the embed feature included with it. In my opinion this video is better than the first one:
This video was posted about a week ago and the official version already has almost 8 million plays! Also this week, the band left EMI to start their own label and handle all their own business. The band left their MAJOR RECORD LABEL because of how strongly they felt about being able to share things on the internet.
This is a band that understands the power of the general public and the internet. They became famous because of a viral video and they wanted to continue down that route, because they know it has so much more potential.
Other businesses. especially the music industry, need to see the power of the internet and the social networks of people around the world and think really hard about a way to make it work for them as well.
I originally started this blog to explore where the worlds of PR and social media meet. I also thought that it would be a great platform to talk about my journey into the professional world of both these things.
Lately I've been focusing it solely on my job search and not so much on the other stuff, so I'm going to try to mix the two together a bit more, starting now.
I started this blog off with a video that showed how the internet was changing our world, so it's only appropriate that I continue showing these videos as they keep getting made. I find the info in these videos to be both amazing and sometimes shocking.
This one is called The State of the Internet and was released a few weeks ago. If you haven't seen it already, here's your chance:
I've been meaning to write this post for two weeks now but have found myself too busy to actually get it out. I'm sorry if you missed me. I'll try to not let this much time pass between us ever again.
So any ways, think back, waaaaaaaaaaaaaaaay back to my last post. That was on #HAPPO (Help A PR Pro Out) day. This day was set up to help PR people (like myself) who currently are seeking work (like myself) connect with new people and new jobs.
Well in my opinion, the day was a huge success for making those connections. While I did not get a job offer or find anything really new, I did make a ton of new connections to people in the industry throughout North America, which is just as good.
This is what this social media stuff is all about. Making connections with people in ways that were previously impossible. I love that. Here's what I mean:
On #HAPPO day I put up my post that spoke a bit about myself and what kind of work I was trying to get into. I put it out to my network of people through as many online channels as I could. My network then also helped to pass my post along through retweeting my link and other means. That way new people that weren't in my immediate network were now reading my blog. From there I can only assume that some of these people knew about the #HAPPO movement (either that or they liked my post) because people I didn't know were also starting to pass along my post to their networks. I was also getting compliments on my writing from people across North America. One lady even said she thought I sounded like someone she could love (kinda flattering, kinda weird).
All in all, in 24 hours I had over 700 people read my blog post!! I don't know if that many people have read all my posts combined.
I'm sure that I'm not the only person who had this happen, and that's why social media is amazing for things like this. People were willing to help out strangers and making connections with people they never would have before. The movement was started to help people out, and on that day that's what we saw. An entire community of strangers came together and worked together in ways that weren't possible maybe even 10 years ago.
That's why I love this stuff.
A wise man by the name of Tyler Durden once said, "It's only after you've lost everything, that you're free to do anything."* So I listened. I left my job and decided to start again from scratch and that's how we got to here.
If you know me online, you probably know me as 40deuce. If you knew me in school you knew me as that guy who looks like he's doing nothing in the back but somehow is getting better marks than me. If you know me in real life you know me as Sheldon. If you don't know me, my name is Sheldon Levine. Nice to meet you.
Two years ago I left my job as the head of the US concert department for a small music promotions company and went back to school to learn the craft of PR. I excelled through Seneca College's Corporate Communications program. I then went on to get my Masters in Professional Communication from the University of Western Sydney in Australia. Both programs were fantastic experiences and gave me solid skills to work in the communications field.
While in school I also became, what some might call, a social media addict. I loved connecting with people in this new borderless world. I loved learning about this exciting new medium. I loved trying new things. I loved that I was part of helping to shape this new way of communication. I can see it's potential for the future and I want to be part of it. It's completely a platonic relationship though, I swear.
The head of Seneca's program noticed my little love affair and actually asked me to help with some ideas for putting together a social media in PR course. It was very flattering, so I of course did it. How's that for a recommendation?
What else can I tell you about me?
Some past work experience includes owning my own company that did club promotions around the Toronto area. We averaged over 150 people per event through online and flyer promotions. I was the viral marketing manager of a North American tour for The Inner City Surfers. This taught me the power of key influencers through my contact with big local bands and music bloggers along the tour route. I was the head of Supernova Entertainment's US concert department. In this role I produced up to five events a month and increased the company's artist roster and fan base through social networking. Currently, I operate multiple blogs that vary in subjects from online PR to sharing cool finds to writing about whatever is on my mind at the time.
Personally, I'm a music addict. I'm a people person. Sometimes I'm too nice. Sometimes I'm too mean. I have a strange obsession with watching curling and darts on tv. I tend to be sarcastic (but always in a good way). I can now surf on both water and snow (you might call it snowboarding). I love reading anything and I probably tweet too much.
So, this brings us to now. I just graduated in November and I'm now looking for a job where I can combine my past experience, my PR skill set and my passion of social media.
With all that said, let's get down to the nitty-gritty here.
I'm looking for a job in the PR and social media field. I'm willing to explore both agency and in-house positions. I've mainly been looking within the Toronto area, but I'm very open to interesting relocation ideas worldwide. I think I'll be great in this field and I hope that you do too now.
Here's to #HAPPO! PLEASE HIRE ME!
If you'd like to know more about me, want my resume, or even just want to chat, feel free to contact me by leaving a comment here, or though any of these networks you should see listed on the right, or email me at 42.fortydeuceATgmailDOTcom.
* Quote from Chuck Palahniuk's Fight Club
Posts
I love this hoodie!! It’s reversable so you can wear it as a black hoodie on your way out, then turn it around for full disco mode when you get to the party!
I may have to buy one.
In fact, I like a lot of stuff I found on the Beta Brand site. Check it out. I may go on an online shopping binge.
First Listen: ‘Muppets: The Green Album’
via nprmusic: Some Music For Your Morning
A new collection of Muppet songs covered lovingly by OK Go, Andrew Bird, My Morning Jacket and other artists. Enjoy!
It’s no secret that I’m a huge fan of the Muppets. That’s why I’m super excited that there’s going to be a new full length Muppet movie out this fall cleverly titled “The Muppets”.
While that is super cool on it’s own, it’s not the reason that I think you need to “get hep” to it. What is super cool is that although the movie is coming out in the fall, they’re already getting people talking about it far in advance… and in a very clever way. Rather than saturating us with the trailer (see video above) for the movie over and over again, they’re playing up to other movies that are coming out this summer and general genres and adding their own little Muppet flair to it. Check out some of these bellow:
Here’s one that’s a take on Green Lantern:
This one play’s like the trailer to The Hangover 2:
And finally, this take on the “rom-com” genre and doesn’t even mention The Muppets until the end:
I’m totally loving these and won’t be surprised if see a bunch more of these all the way up to Thanksgiving.
Keep ‘em coming Muppets!
This is my favourite girl on the interweb right now. Karmin is actually the name of the duo, but this girl is just too awesome.
The video above has been making it’s away around the internet because it’s just a good cover, but I highly urge you to go check out their full channel of just covers.
On the page you’ll find some other gems like this cover of Jessie J and B.o.B’s “Price Tag”:
A) I loved this track when it was just a hot tune from Tiesto & Diplo B) Busta makes the song even hotter And C) The b-boys in this video are amazing Enjoy!
Tiësto vs. Diplo ft. Busta Rhymes - C’mon (Catch ‘Em By Surprise)
I’ve never seen anything like this on YouTube before. Pretty cool stuff. (Make sure you click the link in the first video, it’s the second one that’s the awesomeness)
Jack Black YouTube Epicness!! You got to see it to believe it!! (by DreamworksAnimation)
This is AMAZING!! Super Mario Bros as a first person shooter. So much goodness here
Boba Fett fangirls, rejoice with me! For these are undies by Ashley Eckstein, voice of Ahsoka Tano in the Clone Wars, and founder of Her Universe, which makes awesome clothes and merch for geek girls. And they are super comfy.
Thanks for the submission, Allegra!
Girl Talk - All Day
It’s been about two years since the mash-up king released his Feed The Animals album, but today Girl Talk returns.
Available now, you can download All Day from Girl Talk for free from the Illegal Art website. All you need to do is click here, download and enjoy the party in your ears.
MC HAMMER - BETTER RUN RUN (JAY-Z DIS… Yes, I said MC Hammer has a Jay-Z dis song)
So, apparently Hammer wasn’t happy that Jay-Z mentioned the time he went broke on one of Kanye’s good friday tracks called “So Appalled”. The once rapper now preacher is so upset that he made a hip-hop video for the first time since…. iduno, 1994?
It’s especially funny for the following reasons:
- What Jay-Z said wasn’t that bad
- Everyone knew about Hammer going broke, so it’s not like Jay gave away some big hip-hop secret
- MC Hammer is a preacher. Are they even allowed make dis videos?
- The super long intro makes no sense and is really just Hammer talking on the phone for almost 2 mins
Anyways, I thought it was hilarious and needed to be passed around the interweb.
Wanna hear what Jay-Z said? Here’s the track MC Hammer is so upset about:
Super Awesome Tron Watches That You Can Help Get Made
How awesome are these?
These are just concepts right now, but a Tokyo watch company is having people vote on if they want them really made. I urge you to click here and vote “YES”.
They say the time is easy to read on them (the outside circle is the minute hand and the inside is hours). But really, who needs to tell the time when you look this bad-ass?
Kanye West - “Power” (Live from SNL)
Did you catch Kanye on SNL this past weekend?
Neither did I, but thanks to my friends over at Sidewalk Hustle I found this video of him performing “Power”.
I have to say, this is one of, if not the, coolest SNL performances I’ve ever seen. Kanye’s too cool for the normal warehouse backdrop, and what he did with the whiteness and beautiful ladies is just pure canned awesomesauce.
Enjoy.
I’ve been looking for a camera for a little while now and I think I may have found it!
This little beauty is a small and slick looking DSLR camera. The best part is that it’s not huge and bulky like most of the DSLR’s on the market currently. It also has a cool looking digital/optical hybrid viewfinder that could prove to be super interesting.
You can read all the details and specs about it here, but I think I may have found myself my next new camera… if i can wait until 2011.
I disappeared for the summer but I’m back and will posting on the reg again!
Starting tomorrow.
FEEDLY - my (and your new) favourite RSS reader
A few months ago I was looking for a new, good looking, RSS reader. Google Reader just wasn’t doing it for me. That’s when I discovered Feedly, and I haven’t looked back since.
Feedly is a plug-in for FireFox and Chrome (possibly Safari now also) that works with google reader, but makes it oh so much better. It displays your subscriptions in a magazine style, complete with front page headlines and different sections. I’ve used it for both FireFox and Chrome and both are equally as good (although Chrome took a bit more to set up).
The program takes into account number of comments on articles and how many times it was shared to move important articles to the front of your cover and digest pages, but you can also set it by what subscriptions you think are most important.
It opens the articles right there on the page in a smaller box and has lots of options for sharing the article with your networks.
The look is fantastic and easy, which was my big selling point. Give it a try, I’m sure you’ll love it.
The FireFox version is easy to install and use, Chrome takes an extra step or two to get it running optimally, but luckily I found this article the other day that helped me get it up and running.
Enjoy!
B.o.B - The Adventures of Bobby Ray
You’ve probably heard the song in this above video. I did, but paid no attention to who it was. Then I heard a lot of hype around the artist B.o.B and decided to check out his new album, The Adventures of Bobby Ray.
Turns out that song was his, but that’s not his only good song. I’m currently loving this album and have it playing almost non-stop on my ipod as I travel for the past few days.
He’s deffinitly his own artist, but he kind of reminds me of a mix between Kanye and Andre 3000 (of Outkast).
Do yourself a favour and check this album out.
Now here’s another track from the album that doesn’t have an official video, but if it doesn’t get you moving, you might be dead:
what if some of your fav super heroes were women instead of men??
Clink the link above to see more
(via buzzfeed)
Remember Google debuted a new cute commercial at this years Super Bowl?? Yes, this one:
Well, now you can make your own!!
I see this having potential for some really funny Search Stories from people.
Just for a quick example I made my own. It was really quick and easy to do. Check it out:
Now go make your own (by clicking the link above or the one at the end of my video), and please share them with me (easiest way is to tweet it to me at @40deuce) and others. Can’t wait to see what people come up with.
Posts
The other day I posted my first blog post about the #LowCarDiet challenge I'm doing through the month of August. I was planning on doing a bunch of subsequent posts here in my blog for the rest of the month as well. However, I'm making a slight change in plans...
A few weeks ago a buddy of mine pointed me towards a really cool contest being put on by Zipcar called the #LowCarDiet. The contest was looking for people who were willing to walk, ride their bike, use public transit, go to the gym and occasionally use a Zipcar. The point is promote a lifestyle where people don't drive everywhere all the time, and it sounded perfect for me. Luckily, I was one of the people chosen to represent Toronto!
Have you ever set out to do something awesome one night only to have the night go a completely opposite direction? That happened to me this past Saturday, but it was definitely for the better.
A wise person (I have no idea who) once said to surround yourself with people whom you'd like to be more like.
Before I start, I just want to thank everyone that entered into my The Striking Truth contest. As well, everyone who helped spread the word of the contest was a great help as well. I really liked doing my first ever contest on the blog and I hope I can do more in the future. BUT, now for the real news....
I grew up a huge fan of wrestling. Yes, the WWE kind (although, while I was growing up it was the WWF). I loved watching these athletes do crazy things all in the name of putting on a great show. I know that wrestling isn't all real, but there was still that satisfaction I got of watching someone get dropkicked from the top ropes. It was like an action movie, but done live where the people involved had to get it right every time.
Well, it's the last day of the year 2010. How was your year?
The best part is that you can play around with how the pictures are going to turn out by (fake) changing around the camera lenses, flashes and film. Each have their own unique properties and it's really fun to mix and match them and see what you get.
One of my favourite things to do is actually randomize the settings and then just see what kind of picture I get afterwards.
As much as I love being able to just whip my phone out of my pocket and take these awesome pics, I always thought it would be fun to be able to do it with a real camera as well. Well lucky me, because a Lomography store opened just around the corner from my house.
Lomography cameras are modled after very old school cameras, but are new and made of plastic. They are almost as analog as you can get in terms of a camera. I wouldn't want it for everyday use, but I think it would be fun to bring one out on occasions.
The first day I saw the store I walked in right away and started looking around. My eye was immediately drawn towards a big box on the wall. The box was Diana F+ kit. It caught my eye because the kit came with the Diana camera plus a whole bunch of accessories. I was most excited about the multiple lenses it came with. But I didn't buy it.
I decided to go home and think about it. And I thought about it and I still want it. I was pretty much prepared to go and buy the kit this week, until yesterday.
Yesterday a friend said to me that maybe the Diana isn't the place to start, but rather I should start with a Holga (another type of lomography camera). He said that this camera has less options to play around with and would probably be better for a beginner.
Never the one to let me hold myself back I decided to do a little research on the subject. I started looking up comparisons of the Diana F+ and the Holga. The problem is, people who love lomography seem to love both the cameras. It was no help to me.
If you've ever played around with any of the lomography cameras I'd love to get your opinion. Please leave me a comment and let me know what you think.
Now, take a look at some more pictures that were taken from my iPhone (as were the ones above):
So, what do you think? Should I go with the Holga or the Diana F+?? Let me know.
Dearest friends and family and random strangers that read my blog,
I never really ask much of you, especially through my blog, but this month is different. This month I have donated my beautiful face to help raise money for charity. That's right, I've donated the part of my face between my upper lip and my nose to grow a moustache in hopes of raising a little bit of money for prostate cancer research.
Two weeks ago I went to see the Gorillaz and N.E.R.D. at the ACC here in Toronto, but it was just yesterday that I finally remembered to take my pics and videos off my phone, so I thought I'd put some up here to share.
It's hard to believe, but even awesome people like me get a little nervous about things.
I'm fat. (Note: that is not my belly pictured above... but it probably could be)
"just do a circuit in your living room, full body exercises. 4 sets each of body squats, jump squats, pushups and bicycle abs""10-20 reps each, 30 for the abs tho! Rest 1 minute between circuits. Better than nothing at all!"
Big games in public spaces seems to be a new cool trend these days and yesterday I participated in an awesome one.
Thanks for the people at Atmosphere Industries for putting this on. I would totally play this or any other game they do again.
Last week I went to go see Spoon and The Flaming Lips at the Molson Amphitheatre here in Toronto. While I always liked The Flaming Lips it was Spoon that really sold the show to me, so off I went.
Spoon went on around 8:30, which isn't too late for a show at the Amphitheatre since they have a curfew. The sun was still out and I was digging their set. Problem was, only 7 other people seemed to feel the same way. The crowd was kind of lame, but Spoon was stil amazing playing a setlist of mostly older stuff from Ga Ga Ga and Gimmie Fiction.
So this weekend the G20 rolled into Toronto. Our usually peaceful city got a little bit crazy.
... Well, kind of.
I suffer from a hereditary disease known as Karatoconus. What it basically means is that instead of my eyeballs staying round like most people's, my eyes are coning and becoming more the shape of a football. If you want to know more about it click here for the Wikipedia entry about it.
This is a degenerative disease meaning that it's just going to continue to get worse as time goes on. I already wear glasses (although barely), but as my eyes change shape the prescription needs to also change. While there is no full cure for Karatoconus they have come up with a procedure that can help stop it from worsening.
I'm getting this procedure done tomorrow morning.
Before I go any further, I need to tell you that stuff pertaining to my eyeballs really freaks me out. I've never been able to do eye-drops without someone (like a nurse in the eye doctors office) holding my eyes open and lots of nervous eye twitching. Also, I've never even looked into contacts (even though I was told to numerous times) because the idea of touching my eyeball creeps me right out.
So this is how the procedure I'm getting tomorrow goes:
They prop my eyes open with some sort of machine that in my head I picture as looking like the things they use to hold Malcom McDowell's eye's open when he's getting brainwashed in A Clockwork Orange. They then put these special drops in my eyes for 30 frigin' minutes straight. These drops are all fancy chemicals I don't know anything about, but the main active ingredient in them is riboflavin. Yes, riboflavin like in your morning cereal. After the 30 mins of drops, I then have to expose my eye to a special UV light for another 30 mins. Then we repeat the procedure for the other eye because they can't do both at once for some god awful reason.
What this will do is harden the linkages of my corneas so they stop changing shape. It's not going to fix my eye sight, but it will help to stop it from getting worse. There is also a slight chance (and I'm hoping this happens) that when my eyeballs harden they will slightly retract a bit too, making my eyesight slightly better. Also, 6 months down the road there are some other things I can look into to help improve my site, but not laser surgery. Apparently laser surgery weakens/thins your corneas meaning it would just reverse what I'm having done tomorrow.
I've been ok and even semi-excited about the whole thing for a while. Until last night. I was reading about what could happen after the procedure is done, and now I'm a little freaked. First, I'm going to have to use drops while my eyes heal. Not looking forward to that at all. Also, they said some people will experience blurry vision for the first week or so, but some may experience it for a few months. I'm really hoping I'm the first week type of person.
I don't think any long term harm can come from having this procedure done, but it's still freaking me out. I mean, these are my eyes!! Hopefully though this will prevent me from needing full corneal transplants later in life.
Anyways, I'm freaked, but excited at the same time.
Wish me luck.
Now, here's a song (kinda) about eyes that I haven't heard in a while:
Not to brag, but I have too many friends.
There's just too many people I've acquired over the years in places like facebook that I'm not really friends with, or they have no value to me (no offense if you're one of those people). It's just time to go.
Have you ever logged into facebook and seen a person come down your news feed and just think "who the hell is that person?" or "really, why do I have that person on facebook?" I get that thought a lot, so I decided to do something about it. It's called Social Spring Cleaning.
Here's the concept, every time you get one of those thoughts, remove that person as a friend. Take a look at their profile, and if you don't see a reason for having them, don't have them anymore.
I try to reserve my facebook for real friends. I'll add strangers in other networks no problem, but facebook is where I like to keep just my friends and/or people I used to be friends with. No total strangers though. However, I've added people that I may have met once, say at a party, but have never spoken to again since. They gotta go.
The best part of this concept is that it works for everywhere you've added friends online!! I'm also doing it in my Twitter. Anytime I see a person whom I know I'm not into what they tweet about and we never ever speak, I'm deleting them.
Granted, there are some networks where you're going to want to keep strangers for one reason or another and that's fine. I do the same. I just think that some areas and places could use a bit of tidying up. A little bit of a dusting. A little Social Spring Cleaning.
I suggest you try it too.
Last year around this time I attended a fantastic even known as #Twestival. This is a world-wide event that brings together the Twitter community in local parties for a global cause.
Parties are thrown in hundreds of cities around the globe to raise money for charity. Last year the charity of choice was Charity:Water and the global Twitter community helped to raise over $250,000 which assisted in the building of 55 water wells in Uganda, Ethiopia and India.
This year the #Twestival will be raising money for Concern Worldwide. A little bit about Concern Worldwide not in my own words:
"Concern is a non-governmental, international, humanitarian organization dedicated to the reduction of suffering and working towards the ultimate elimination of poverty. Their mission is to help people living in extreme poverty achieve major improvements in their lives - improvements they can sustain without ongoing support."
Not only does #Twestival help to raise money for good causes, but it's also a really fun time. Last year I attended the local Toronto party, aptly dubbed #TwestivalTO. The party was at Circa Nightclub and featured great tunes, good times and lots of Twitter friends. In fact, it was at this party I met a lot of my online friends in real life for the first time.
If you don't believe me it's fun, just click here and check out the Flickr set of photo's from the past event for yourself.
Anyways. I hope that where ever in the world you're reading this from you can find a #Twestival near you to attend, and if not, you can always donate and watch and follow the parties online.
And if you're going to be at the Toronto party, make sure you come say hi to me.
For more info and to find a #Twestival near you check out the official #Twestival site. Through there you can usually get tickets to your local event.
So, do some good, have some fun, attend a #Twestival!
Like I said in my last post, I need to move at the end of this month... and I still have no idea where I'm going to live. That means in two weeks I could be homeless.
Hopefully, that's not going to happen. I have a good feeling it won't.
The worst part about the whole thing is, I don't want to move! I love the apartment that I live in now. I've lived here for over 3 years (minus the time I was in Oz). It's the perfect location. It's a great size. It fits all my stuff perfectly. Best of all the price is amazing.
Prices for places have gone up since I found this place. Everywhere I'm looking that's semi-decent is at least $1200 for a one bedroom or $2000 for a two. It's a bit more than I'd like to be paying, but for a good place I think it's just what I'm going to have to do.
Another thing is that my current place has character. It's got an exposed brick wall and a great rooftop patio. A lot of the places I've seen are condos. THEY ALL LOOK THE SAME!! It's actually a little creepy.
Really, I think I'm just a bit weirded out by the idea of living in a condo. I've never lived in a building with more than six units in it, and even those ones were weird. I don't know why I think it's so weird, I just kind of do.
I am trying to warm up to the idea of one though. There could be a few good trade offs with living in one. The best one for me is a gym in the building. My current gym is very close to my apartment and I'll probably have to quit it at the end of the month. The idea of trading off a little bit more money in lieu of a gym membership is kind of good. Plus the gym would be right underneath me, which will make timing not always such an issue.
Anyways, I have no idea what's going to happen, but I had to write some of this down to get out of my head. I'm kind of going nuts and starting to freak out about it. I really don't want to be homeless. I have too much stuff to be homeless with.
I'll let you know what happens.
Hi!
It's been a while since I wrote something in here. My sincere apologies. But that's about to change, along with a bunch of other things.
March is a good time to start making some big changes all around. Why? Because at the end of this month I need to move into a new apartment, so it'll be like a fresh start. I plan on using this fresh start in a whole bunch of areas in my life.
For one, this blog. This blog used to be my only blog so I used to write about everything in here from personal stuff, to work related stuff, to whatever else I wrote about. Now I have a few blogs that I'm running and writing at the same time, so I'm going to try and keep them all a bit separate. This blog is now going to stay a little bit truer to it's title and become a bit more personal and about whatever I happen to be thinking about or doing when I write it. I'm also going to try to write here a lot more often. I know I've said that before, but this time I really mean it. Changes are happening.
For my more work related writings, such as PR, Social media and my quest to find myself the perfect job that combines the two check out (if you haven't already) the blog I started for a class in my Masters program but decided to keep going with, A Geek In PR.
Speaking of work related stuff, that's another thing I'm changing. I spent the last year and half in school and other ways learning and preparing for a job doing PR and social media work, but when I got back from Australia I fell into a job that is completely unrelated. I think I've become a little too comfortable there. While I have been looking for a job PR and social media, I haven't been going at it full force. Well, I'm going to step up my game there. Keep tuned here or on A Geek In PR for good things happening in this area soon.
I also have a few other changes to make in mind. There's some health related things I need to change in my life. I also need to actually figure out where it is I will be moving to at the end of this month. I'm going to save these things for some future posts here though. That'll make for content in the future and keep this post short. Always thinking I am.
Anyways, watch out for these changes, right here.
PS - I'm also making sure that every post in this blog has a song to go with it, cause I think that I let slip in a few posts in the past.
Anyone who knows me knows I love my iPhone. It's my baby. I ordered a special case for it off the internet because I couldn't find one in stores that would protect my baby enough. I don't know what I'd do with out it.
- My theme - right now I'm using the illumine theme. I like (and am looking for) themes that are cool and sleek, don't require a lot of changing things around to make them look good and ones that don't have app icons that are so crazy that they make my apps whose icons don't change look very out of place
- Battery percentage - through SB Settings (must be jailbroken to use) so I can see how much battery I actually have left
- Score Mobile - I use this for my sports updates. I like the easy to use and read interface, but am willing to try something else
- Weather Eye - I use this one because they're the weather channel I watch at home in Toronto and it gives me more details than the one that comes with the phone
- TwitterFon - this is the current mobile Twitter client I'm using. (I also haven't updated it since they changed the free one to have ads. I think they now call it echofon) Always willing to try a new one. I use tweetdeck on my laptop, so wouldn't mind trying their iPhone app one day
- Evernote - I used to use this app a lot both on my computer and iPhone (they sync with each other) to remember everything, but now can't remember the last time I used it. Willing to take this off the front page
- Shazam - great for finding out the name of a song that's playing, but I don't really use it a lot
- NetNewsWire - I got this because I use their RSS reader on my desktop so I liked that they synced. Now that the desktop version uses Google Reader to sync, I'm willing to try any app that will sync with my google rss
- Icy & Cydia - I use Cydia for finding jailbroken apps and themes, but can't say I've opened Icy more than once. Should take that one off the first page as well.
- Categories - (available through Cydia on jailbroken iPhones) you can't see it on my homepage there, but I use Categories to make folders on my second page so that I don't have 1,000 pages worth of apps. The folders I made are "games", "useful stuff" and "fun stuff"
Just wanted to say this:
Just in case anybody actually reads this blog... AND, just in case you actually enjoy my writing... I have news for you.
Posts
Fact of the Day #104: Some Tumblr Facts
Follow the Googly Gooeys on Tumblr | Facebook | Twitter | Instagram
Could I possibly love Rachel Bilson more??
via funnyordie:
Call Me Doctor with Rachel Bilson
Rachel Bilson is a doctor. And she raps.
Did this really happen tonight? Because I totally respect it
via mymelancholy:
Tina Fey photobombing at the Golden Globes.
#SheldonsRule
for me it is 98% sheldon.
I’ve had a crush on her since her guest spot on Who’s The Boss. Or maybe Saved By The Bell. Or maybe both.
When will we meet and fall in love already?
via slightly1337:
no! it can’t be! oh well she’s still the most adorable thing ever.
The way she laughs! <3
/swoon
Oh my heart be still
I guess this is how data nerds break up
via ilovecharts:
An infography about why our relationship doesn’t work. (via Saray Juárez)
Brutal.
I love this!! My roommate would probably not allow me to have it though.
via knowyourmeme:
Still Christmas shopping?
KYMdb - It’s A Trap!
Audio
Profile
Summary
Sheldon is co-founder of a weekly Twitter chat, #SMmeasure, that focuses on the use of social media and how to measure its results. With a Masters in Professional Communication, Sheldon has taken his traditional PR training to a new level, transferring it into the realm of social media and adding his own personal twist to wake people up to all that social media can be.
When he's not online for work you can find Sheldon online having fun. This includes trying to keep over four blogs constantly updated (key word is "trying").
Experience
- Nov 2011 - PresentAdvisory board member / Social Media Week Toronto
- Jun 2010 - PresentDirector of Community / Sysomos Inc.• Acts as the public face for Sysomos, online and off
• Uses community outreach, new media marketing, and PR techniques to significantly increase the profile of the company
• Speaks at conferences, schools and events on behalf of Sysomos to further position the company as an industry leader in social media monitoring
• Liaise with both new and traditional media to secure coverage in a variety of key print and online outlets
• Writes blog posts, reports, social media strategies, client emails and other outbound communications
• Founded #smmeasure, the Twitter chat and community that facilitates discussion about social media measurement and analysis - 2008 - PresentWriter/ Operator / Multiple Blogs• Currently runs and writes for multiple blogs
• Topics of blogs vary from PR & social media, travels, personal thoughts and the sharing of interesting finds which are deemed “cool”
• Traffic and subscribers to each blog is constantly growing thanks to promotion through online channels such as different social networks such as Twitter and Facebook and blog networks such as Technorati
Blog Samples
• A Geek in PR – http://geekNpr.blogspot.com
• Get Hep To This – http://get-hep.tumblr.com
• A-D-D On Paper (Sort Of) – http://a-d-d-onpaper.blogspot.com - Dec 2009 - May 2010Operations / Portfolio Management Corp
- Apr 2007 - May 2009Owner / Muze Media• Founded the marketing and promotions company that specialized in party events
• Hosted events at different venue locations across Toronto such as West Lounge and Piccadilly Circus
• Coordinated and ran print and online marketing campaigns for all events
• Successfully brought out crowds of 150 people or more to each event - Oct 2007 - Aug 2008Head of US Concert Department / Supernova Entertainment• Successfully organized up to five shows/ concerts per month in different markets across the United States.
• Constantly recognized and won awards for being the company’s top booking agent
• Wrote copy for band finding strategies using social network contact which had a high response rate at Supernova Entertainment
• Wrote scripts for booking agents at Supernova Entertainment
• Significantly increased Supernova.com’s user base of bands and music fans through web 2.0 marketing initiatives
• Primary contact and liaison between all artists, venues, local representatives and Supernova for all concerts in the United States - Mar 2008 - Jun 2008Manager of Viral Marketing / The Inner City Surfers "Never Ender Bender Tour"• Responsible for viral marketing for the bands 2008 North American tour
• Attracted new fans along the band’s tour route through connecting via social networks such as Myspace
• Initiated contact with local media along the tour route including local papers, magazines and music blogs
• Assisted in booking to fill dates after tour has started - Mar 2003 - Jan 2007DJ/ Entertainer / Magen Boys Entertainmento Arranged and planned details for events such as Bar/Bat Mitzvah’s, Weddings, Sweet 16’s and corporate events
o Provided entertainment and stimulated crowds for all events - May 2005 - Sept 2005Intern / The Management Trusto Assisted with everyday office administration for the musical artist management firm, including; secretarial duties, research for tours, contacting of promoters and total reorganization of inventory in the stock room
Education
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2009 - 2009University of Western SydneyMPC in Masters of Professional Communication
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2008 - 2009Seneca College of Applied Arts and TechnologyPost Graduate in Corporate Communication & Public Relations
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2005 - 2007York UniversityHonors BA in Specialized Communication
Additional Information
Recent tracks
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Don't Lose My Number by Phil Collins3 days ago
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One More Night by Phil Collins3 days ago
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Who Said I Would by Phil Collins3 days ago
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Against All Odds (Take A Look At Me Now) by Phil Collins3 days ago
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Something Happened on the Way to Heaven by Phil Collins3 days ago
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All Around the World or the Myth of Fingerprints by Paul Simon3 days ago
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That Was Your Mother by Paul Simon3 days ago
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Crazy Love Vol. II by Paul Simon3 days ago
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Homeless by Paul Simon3 days ago
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Under African Skies by Paul Simon3 days ago
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