Master of Professional Communication. (self professed) Super-Genius. Social media misfit. Music addict. Smack talker. Loves to fall in love. Big kid. Awesome dude.
This is a collection of some of my personal blogs and such from around the interwebs.
No, seriously. What did happen to bathing suits? You know, the kind with the mesh that holds your junk in place?
Last week I went on a work trip to Tampa in Florida. I’m so used to going to conferences in places like New York and Chicago that the thought of swimming never occurred to me. But when I went to check in to my hotel, the lady at desk informed me that my room had a pool view. That’s when it hit me that “oh ya, Florida hotels would have pools.”
Not to miss an opportunity like this, I decided I needed to go to the mall near my hotel and purchase a bathing suit.
Problem is, you can only find “board shorts” these days.
As far as I can tell, the only real difference between a bathing suit and board shorts is the thickness of the material used and that board shorts don’t have that mesh inside. I’ve always owned bathing suits though and the idea of flopping around everywhere kind of scared me. However, since I couldn’t find any actual bathing suits I purchased a pair of board shorts so I could take advantage of the pool.
The board shorts were fine. In fact, I actually kind of liked them.
But it got me wondering, why don’t bathing suits exist anymore? Did the mesh scare people away? Was I just not looking in the right place?
I don’t know if there’s an actual answer to this question, but I am kind of curious.
If you like music at all, even just a little bit, there’s a good chance you like Daft Punk. Even if it’s just one song that you heard on the radio or in a commercial once, there’s just something about the music they make that people like. And by now, most people know that there’s a new Daft Punk album coming just around the corner.
If you’re like me, you’re stoked about it.
There’s a few reasons why the hype around this album is strong though. Some of it’s just because Daft Punk is amazing and people have been waiting 8 years for them to make a new studio album (of their own music and not a soundtrack for a TRON movie). But there’s also a lot of manufactured hype around it.
Oh ya, and that’s not to mention the giant rumor that Daft Punk was going to show up at Coachella that was going around for about a year. (And in case you didn’t stay up until 4:30am last night like I did to catch the Coachella livestream just in case they came out during Phoenix’s set, they didn’t).
But getting back to this manufactured hype thing… have you noticed it?
It started about a month ago when people watching SNL saw this strange 16 second commercial. It was 16 glorious seconds that was an announcement to the world that Daft Punk was back.
I thought this was a pretty interesting move. Firstly, because you don’t really see commercials for music on TV (except for those Mini Pop kids) (Don’t act like you know who I’m talking about). Second, it was the first sign that the band had really given that the album was ready. What an interesting way to make the announcement. Usually music reporters will get some word from a label on a release date, but Daft Punk is too cool for that. They made a god damn commercial to tell the entire world at the same time.
And if that wasn’t bad enough, they also keep dropping little tidbits about the upcoming album that just makes me drool at the mouth with anticipation.
About a week ago, The Creators Project, which is a venture between Intel and Vice that celebrates the cross section of art and technology, started releasing these videos of people who collaborated with Daft Punk on the new album talking about their experience. While all of people featured in these videos are famous producers in their own rights, each of them says (and I’m paraphrasing here), “This new Daft Punk Album is some next level shit.” Watch all three and try to tell me that they don’t make you excited to hear the album.
But wait, there’s more!
As if the rumor about Daft Punk being at Coachella weren’t bad enough, on Friday night at the festival Daft Punk showed another teaser commercial! I’ve been to Coachella the past two years and have never seen a commercial of any sort appear on the screens there. This one was a bit longer than the SNL one, but had the same song… with lyrics this time. This one also showed the robots playing actual instruments along side Nile Rodgers and Pharrell. I saw a video of it shot on the screens from an iPhone, but it was too jumpy. Luckily Pharrell tweeted this decent copy of the video last night:
All of this stuff coming out is making me super excited to hear this album. But it also made me wonder is all this manufactured hype going to get me too excited and make the album a let down in my eyes?
I mean, Justin Timberlake hyped up his album, and while it didn’t get me as excited, I like his solo stuff and couldn’t wait to hear it. Let down. Even if it’s a decent album (but not like his previous albums), the hype was a bit much and it didn’t live up to it for me.
Is this going to happen with the new Daft Punk album? Is there too much hype around it? Or is it really going to be as amazing as I’m dreaming it will be?
Or am I crazy for even thinking about things like this in the first place?
UPDATE:
Just had to throw this update in because this morning The Creators Project uploaded a new video with Pharrell talking about collaborating with “The Robots”:
The other week I got to Las Vegas for work. This was the first time I went to Vegas since I was 11 years old, so technically, it was my first REAL trip to Vegas. When I told one of my buddies that I was going for my frist time, he could only say “How have you never been to Vegas???” Well, to be honest, I just didn’t ever care, and I responded to him with “Well, how have you never been to Thailand???”
Anyways, Vegas was fun. It’s kind of what you expect. Lots of lights, lots of gambling, lots of women walking around in skimpy clothes trying to get you to spend your money on something you probably don’t need to spend your money on, etc. The trip was a lot of fun, but there was one real highlight for me and it’s something most people wouldn’t expect and something most people I’ve spoken to even knew existed.
One afternoon my buddy and I had some time to kill, so we decided to get away from the glitz and glamour of the strip and head over to the Pinball Hall of Fame Museum. As an avid pinball player growing up, this place was amazing!
The place was started by another avid pinball fan and is completely a non-profit place. They house pinball games from the 1950′s all the way up today. Everyone who works there actually volunteers their time just because they have a love for pinball. All the games (well, most) have been fixed up to playable status and all the coins that go in to the machines wind up getting donated to The Salvation Army.
Walking into this place, my jaw dropped. Growing up in the 80′s when arcades were quite prevalent in Toronto, especially up and down Yonge St, I was used to arcades that were mostly actual video games with a wall of pinball machines usually towards the back. But this place was all pinball all the time.
After my initial walk around to check the joint out, I went on a mission to find a Captain Fantastic pinball machine. My dad was also a big pinball fan (I’m pretty sure he got one of the first ever cases of carpal tunnel from playing too much pinball) and I always remember he would say that this was his favourite game growing up. So, I found it and put my first quarter of the day into it. It was fun, but to be honest, it didn’t compare much to the much more complicated pinball games that came out after it. But I felt I owed it to my pops to play it at least once since he couldn’t.
We randomly met one of the volunteers that worked there and he was super nice. He gave us a big tour of the place and showed us what games were most popular and which his favourites. He knew a lot about most of the machines there. It was actually kind of interesting.
One of the coolest games we found was this 5 level pinball game called The Pinball Circus. There was a big write up above it that told the story of the game, which I’ll probably get a bit wrong, but goes something like this: There were only 2 prototypes of this game ever made by Williams. They tried to test it in Chicago (which apparently was where most pinball makers were from) and found that it did well in the arcade, but no better than the regular pinball games. Because it made the same amount of money, but cost a lot more to make and buy, no arcade was going to buy it. So, the two owners of Williams wound up keeping the prototypes for themselves. One day, one of these people heard about The Pinball Hall of Fame and what they were doing and graciously donated his game to the place. Story aside, I thought it was a crazy awesome game.
My favourite game that I played that day was the Super Mario pinball game. I had never even seen this one before. The game was a decently fun pinball machine, but what did it for me was the sounds. Everything in the game made a sound from the Super Mario video games and just reminded me of my childhood. This is the only game I played more than once.
We wound up spending about an hour and half in this place, but because I got my pinball groove back after a few games I only wound up spending about $5 in quarters. Probably one of the cheapest things you can do in Vegas.
All and all, this place was amazing and most people don’t even know it exists. It’s about a 10-15 minute cab ride away from the strip, but if you’re a pinball fan at all I highly recommend you check it out next time you’re in Vegas.
Yes, yours is likely ripping you off as well, but mine is doing it differently.
Now I usually don’t use platforms like this to complain about stuff, but this happened to me twice in December and kind of pissed me off. I’m hoping that bringing it to public attention will help to get someone to notice and the Bank of Montreal to fix this problem.
Recently, Canada introduced some new $20 and $50 bills that are made of plastic. I thought it was kind of cool at first because it reminded me of the plastic bills that they use in Australia. The bills are starting to circulate, but you still don’t see them too often. However a few times I’ve gone to the ATM and gotten these new bills.
The problem that I had was that it appears that ATMs aren’t configured to deal with these new plastic bills. Twice in the past month I went to take out money and the two times that I got all brand new bills, it was a bill short.
The first time it happened I was upset, but I figure machines sometimes mess up. But then it happened to me again on New Year’s Eve. Sure it’s only $20 each time, but it shouldn’t be happening.
Both times I called the bank and they said they’d deal with it, but I’m just thinking that it shouldn’t be happening at all.
So with this post I implore the Bank of Montreal to fix your ATM machines if you’re going to have them spit out these new plastic bills. They were made for the paper bills. Upgrade them to work with the plastic ones so I don’t have to call and complain every time I take out money.
Has this happened to anyone else? Or am I just unlucky?
Every year at this time I think it’s a great idea to make some New Year’s resolutions.
Every year these resolutions look the exact same:
- Lose weight
- Quit smoking
- Make more money
- Blog more
- And make a woman fall in love with me
Every year my resolutions look the exact same and every year I mostly fail on keeping them. So this year I’ve decided not make resolutions.
I still want all of these things (plus more), but rather than make some silly promise to myself that I’ll probably not be able to keep and feel like an asshole, I’m just going to make an effort to always think about these things.
Keeping these things always in my head will hopefully help to achieve the things I think will make me a better person, but if I fall short, I just keep thinking about them and keep on going.
No broken promises this year.
Happy 2013 everyone!
It’s that time of year again. It’s the month that everyone either really loves or really hates. The month of the MO. That’s right, MOvember is here yet again. The month where I give up the beauty that is my face to grow a moustache to raise awareness and money to fund research of prostate cancer.
I’m a big fan of this charity event. For one, I think that it’s a great and funny way to raise awareness about a serious problem. Anyone can slap a pin on their jacket for a cause, but it takes a lot of commitment to grow a moustache on your face for a cause. I also support this charity because there is a history of the disease in my family, which means that I may one day need help from the very people that I’m funding today.
Today is the fifth day of the month. I shaved to a babyface on the first, but today I was finally able to shave in my moustache. Well, kind of. There’s enough stubble that what’s currently on my face semi-resembles a moustache. Anyways, now that I finally have a ‘stache I figured I could finally start really asking people to donate money and support me and this cause.
Last year I worked with my company and we raised about $11,000 collectively. This year we’re looking to beat that. My company, Marketwire, has agreed to match anything we raise on the team up to $7,500. That means we have the potential to hit $15,000 this year. But I want to do even better. I know we can do better.
I’ll post a couple more fun updates about my ‘stache adventures throughout the month (and pics of course) here on the blog.
You can also follow me on Dailybooth as I’m taking pictures almost everyday of my ‘staches progress.
So please, think about donating to the MOvember initiative. Support someone you know growing a MO or Click here to donate and support my MO
Now, for one last treat. Last year at TEDxToronto I actually got meet the founder and CEO of the MOvember movement, Adam Garone. We sat down and had a little chat about how MOvember got started, the kind of good things it accomplishes and how social media plays a roll in the movement. Check it out here:
Movember from Marketwire on Vimeo.
And PLEASE consider donating to this great cause.
Do people that live on the West coast of North America see more television reruns than those on the East coast?
I was thinking about how the World Series starts tomorrow. Game one is being played in San Francisco on the West coast, but the game is scheduled for 8pm(EST), which is 5pm(PST), so that big TV networks can have the game in the middle of East coast prime time. So there goes regular prime time programming for whatever network is showing it on the East coast. BUT, the game should end mid-prime time on the West coast. So while that network didn’t show a new episode of whatever it shows on the East, is the West coast forced to watch reruns when that time-slot hits on the West?
Just wondering.
I usually tend to not let myself get caught up in petty shit.
Nay, I go out of my way to avoid petty shit in life.
I don’t know why, but this was bothering me all last night, so I’ve decided to throw my hat in on some of this petty stuff and then I’ll shut the hell up.
I guess the real grit of this started here in my home town of Toronto. Some blogger found a new online service called StatusPeople that somehow scans a persons Twitter account and tells you what percentage of their followers are fake. An interesting idea if you care about this kind of thing, but I have no idea how it works. So of course, once this service was found people didn’t really use it to look at their own group of followers, they used it to look at other people and then attempt to call some of those people with high “faker” numbers out.
I mean, if you can’t use social media to call people out on stupid shit and make yourself feel good doing it, what’s the point in even using social media? =\
Anyways, people here in Toronto then became obsessed with looking up other people’s accounts and telling the world that they have fake followers (implying that they bought said followers). I ignored that. But then towards the end of yesterday the lovely Amber Mac wrote an article about the service for Fast Company (but in a less petty way, by looking at politicians, but I digress). This article means that a lot more people are going to find out about the service and I can guarantee that my next week will involve watching people go on a witch hunt to call out Twitter personalities, brands, and everyone’s mother.
Here’s the thing though; it’s no secret that there are fake accounts on Twitter or that people have bought followers. Everyone knows about this.
What’s even funnier about this situation is that the usual “social media expert” folks who usually say that the number of followers you have doesn’t matter, all of a sudden care about these follower numbers.
I haven’t tried the service for my own account yet because I personally could care less. If you asked me what percentage of my Twitter followers were fake, I’d guess about 85% because for the life of me I can’t understand why any real person would ever care to hear what I have to say anyways.
For those of you that do seem to care about this kind of thing, I’m going to give you my advice that I’ve been giving people for years. Here’s how you deal with followers on Twitter:
That’s it. Call me out for whatever you want now. I don’t care, because I’m going to keep on doing what I do the way I do it and that’s that.
END RANT
As I’ve said before, I love cooking. That’s why I was super excited when I got contacted about a cooking contest being put on by Courvoisier. The best part is, the contest is open to you as well as me.
The Courvoisier Collective is a cool contest where they’re putting out an open call to anyone who cooks to come up with a recipe that uses Courvoisier. Create your recipe, make it, take a picture, and submit it. That’s pretty much all there is to it.
Well, maybe not all. There’s a few guidelines to follow:
The deadline to enter is August 24th. After that finalists from each category will be selected. All the finalists will also be invited to a big event in Toronto where all the other finalists will sample each others’ creations and two winners from each category will win $1,000.
So, what are you waiting for? I mean aside from the fact that you know I’ll beat you?
Get cooking and submit your recipes at The Courvoisier Collective.
I still haven’t decided what I’m going to make for my recipe entry yet. I’ve never cooked with Coirvoisier before, but I’ve got a few ideas brewing. I’ll also post my entry here… once I figure it out.
Happy cooking!
Hey nerds, are you ready for a Star Wars comedy cartoon?
This looks amazing and it should be coming to a boob-tube near you this fall.
The show makes light of the everydayness that we miss out on seeing in the movies. So if you ever wonder what kind of zany adventures your favourite Star Wars characters get up to on a daily basis (or you just like some good nerd humor), this show is perfect for you.
STAR WARS DETOURS™ Trailer (by starwars)
“Baby Got Back” Sung By the Movies (by dondrapersayswhat)
It’s just as amazing as the title makes it sound.
Some people have too much time on their hands, and I love them for it.
Looking for some throwback Batman gear? Look no further…
(And ladies, in case you’re interested, I’d wholly support the body suit, cute dress or the leggings)
Lazy Oaf x Batman Collection Channels ’90s Batmania [link]
British creative label Lazy Oaf launched a Batman-inspired apparel collection for both men and women, just in time to celebrate the success of The Dark Knight Rises. Known for their bright, pop culture-infused graphics inspired by fast food and Disney, the East London-based design team’s take on Batman channels the fun, kitschy side of the Dark Knight. From cropped baseball tees to logo-splattered dresses, the Lazy Oaf x Batman collection is actually quite reminiscent of the material we saw in Batmania craze of the early ’90s that followed the popularity of Tim Burton’s first Batman film.
Some of the items are currently sold out, however Lazy Oaf will be restocking the collection within the next couple of weeks. Fortunately, this gives me enough time to scrounge up some of my leftover SDCC pocket change to pick up a few items for myself!
Check out the entire Lazy Oaf x Batman collection on ComicsAlliance!
NEED the B/W shirt.
So, you like women that Cos Play?
Ya, I don’t blame you. Check out this awesome gallery of women in costumes from this year’s Comic Con over on Entertainment Weekly.
Turn Your iPhone Into A Robot
Your phone is your best friend, right? If only he could things more on his own. Well, now it can… kind of.
Romo is called an iPhone robot, but it’s really your iPhone sitting on treads. But the possibilities are almost endless. So far, it walks around, it dances, and you can see video through it’s camera on another device. But what makes this really cool is that the app and “legs” designers have left Romo as an opensource. That means that anyone can build actions or programs for the Romo to do.
Who knows, one day may someone might program some AI for it. Then your phone really could be your best friend.
(via Romotive)
This is one of the cooler a capella videos I’ve seen in a long time.
He uses some pre-done loops and some live beat-boxing and singing to do the whole thing in one take. It’s actually quite awesome.
(via Mike Tompkins Remixes Skrillex & Santigold | Hypebeast)
HOVERBIKES!!!!!!!
Do I need to say anymore? Probably not.
But just in case you’re wondering, this is a prototype for what could be the future of transportation. It works just like a bike would with handlebars to steer, but instead of wheels there’s a 4 stroke motor powering carbon fibers that make the bike hover. It says that the bike could possibly reach an altitude of 10,000 feet (but something tells me that would be super unsafe).
Anyways, can we start counting down to the day I can own one?
Some more info can be found in the link below.
(via Hoverbike | Uncrate)
Yesterday the hip-hop world said goodbye to a true legend of the game, Adam “MCA” Yauch of the Beastie Boys.
Adam had been battling cancer for a long time and finally lost the fight on May 4, 2012.
Many kids grew up listening to the Beastie Boys, including me. They helped to bring hip-hop into the mainstream in it’s early days. They had their own style. They didn’t care if what they were doing was mainstream or not, they just kept on doing what they loved. They stood up publicly for causes they believed in. They were trailblazers.
MCA will be missed.
Check out the video above to see Coldplay doing a tribute to the fallen legend as they played a show at The Hollywood bowl on the day of Adam’s death.
Check out the new Kanye West video for “Lost In The World”
Remember two years ago Kanye dropped his My Beautiful Dark Twisted Fantasy album? Yes, before he did Watch The Throne. Well, apparently he’s still pimping it out.
It’s a pretty cool video and the track features Justin Vernon, who you probably know better as Bon Iver.
Enjoy!
WHAT?!?!?!
Morgan Freeman has a guest spot on the new B.o.B album? Damn straight he does.
The new B.o.B album, Strange Clouds, drops today and one of the most famous voices of our generation is on the lead track. And it’s not too shabby of a track to boot.
I’ve been waiting a while for this album to drop, so I’m off to check the rest of it out now.
A big NY welcome today to the Brooklyn Nets!
As of today the New Jersey Nets are no more and the team is moving to Brooklyn. It’s no secret that the Nets are now co-owned by Hova himself, Jay-Z.
They’re starting their marketing already for the new home and doing so using some clever help from the hip-hop world. Check out some of their new Brooklyn Nets shirts and other merch that capitalize on some popular hip-hop tracks that shout out Brooklyn (like those of The Beastie Boys or Jay-Z himself).
Click the link below to see some more examples.
(via Brooklyn Nets go ham with rap metaphors | The Basketball Jones | Blogs | theScore.com)
Have you ever wanted to be Jay-Z? Of course you have.
Me too.
Well now you can. Jay-Z is releasing a game on Facebook that lets you create your own rapper character and rise from the projects to stardom, just like Hova himself did.
Happy hustlin’!
THE RISING CHASE version from Robotic Industries
This could be one of the ultimate desk decorations for the zombie lover (like me)
This is totally geeky, but totally awesome.
Scroll in and out to see stuff from the entire universe all the way down to the words smallest atom (or something like that).
You can laugh at me all you want, but I’m so excited to see this
I love this hoodie!! It’s reversable so you can wear it as a black hoodie on your way out, then turn it around for full disco mode when you get to the party!
I may have to buy one.
In fact, I like a lot of stuff I found on the Beta Brand site. Check it out. I may go on an online shopping binge.
First Listen: ‘Muppets: The Green Album’
via nprmusic: Some Music For Your Morning
A new collection of Muppet songs covered lovingly by OK Go, Andrew Bird, My Morning Jacket and other artists. Enjoy!
It’s no secret that I’m a huge fan of the Muppets. That’s why I’m super excited that there’s going to be a new full length Muppet movie out this fall cleverly titled “The Muppets”.
While that is super cool on it’s own, it’s not the reason that I think you need to “get hep” to it. What is super cool is that although the movie is coming out in the fall, they’re already getting people talking about it far in advance… and in a very clever way. Rather than saturating us with the trailer (see video above) for the movie over and over again, they’re playing up to other movies that are coming out this summer and general genres and adding their own little Muppet flair to it. Check out some of these bellow:
Here’s one that’s a take on Green Lantern:
This one play’s like the trailer to The Hangover 2:
And finally, this take on the “rom-com” genre and doesn’t even mention The Muppets until the end:
I’m totally loving these and won’t be surprised if see a bunch more of these all the way up to Thanksgiving.
Keep ‘em coming Muppets!
This is my favourite girl on the interweb right now. Karmin is actually the name of the duo, but this girl is just too awesome.
The video above has been making it’s away around the internet because it’s just a good cover, but I highly urge you to go check out their full channel of just covers.
On the page you’ll find some other gems like this cover of Jessie J and B.o.B’s “Price Tag”:
A) I loved this track when it was just a hot tune from Tiesto & Diplo B) Busta makes the song even hotter And C) The b-boys in this video are amazing Enjoy!
Tiësto vs. Diplo ft. Busta Rhymes - C’mon (Catch ‘Em By Surprise)
What if Guys and Girls changed dating roles
this. is amazing.
this is kinda hysterical
God damn this is amazing!
via thedailywhat:
TMNT Pumpkin of the Day: Complete with carved-watermelon Krang.
Well played, Mike!
THIS is Robocop
not some guy in a black suit of armour that looks like 7 other suits of armour.
Daft Punk drawn Peanuts style !! At my RedBubble : http://www.redbubble.com/people/baznet/works/9345742-daft-nuts
•Geekleetist: LOVE IT•
Sometimes even guys need to know the 411 about a girl…
And we’re happy when we get stuff like this
Testing my #Instagram to #Tumblr integration with last night’s #desert (Taken with Instagram at Gusto 101)
Looking for some throwback Batman gear? Look no further…
(And ladies, in case you’re interested, I’d wholly support the body suit, cute dress or the leggings)
Lazy Oaf x Batman Collection Channels ’90s Batmania [link]
British creative label Lazy Oaf launched a Batman-inspired apparel collection for both men and women, just in time to celebrate the success of The Dark Knight Rises. Known for their bright, pop culture-infused graphics inspired by fast food and Disney, the East London-based design team’s take on Batman channels the fun, kitschy side of the Dark Knight. From cropped baseball tees to logo-splattered dresses, the Lazy Oaf x Batman collection is actually quite reminiscent of the material we saw in Batmania craze of the early ’90s that followed the popularity of Tim Burton’s first Batman film.
Some of the items are currently sold out, however Lazy Oaf will be restocking the collection within the next couple of weeks. Fortunately, this gives me enough time to scrounge up some of my leftover SDCC pocket change to pick up a few items for myself!
Check out the entire Lazy Oaf x Batman collection on ComicsAlliance!
NEED the B/W shirt.
Check out the new Kanye West video for “Lost In The World”
Remember two years ago Kanye dropped his My Beautiful Dark Twisted Fantasy album? Yes, before he did Watch The Throne. Well, apparently he’s still pimping it out.
It’s a pretty cool video and the track features Justin Vernon, who you probably know better as Bon Iver.
Enjoy!
Yesterday on the Sysomos blog, my colleague Mark Evans wrote a great post about what's in it for consumers if they "like" or follow your brand in social media? Some people will do that out of a real love for a specific brand, but most brands are trying to get anyone and everyone to also "like" them. But what are brands doing to earn that? Some aren't doing anything besides just asking you to "like" and follow them. This idea ties in perfectly with a picture I took this weekend.
I wanted to get this blog out a little while ago, but I lost the key component. I've found it now, but it's a little crumpled up, but at least I found it. So, without further ado, here it is and the blog post begins...
A few weeks ago my friend Melissa asked me to help her out with some videos she was making for her work. She was interviewing "experts" about different subjects that they specialize in.
I wanted to have this post up last week, but a few discussions around the topic with some people made me want to go back and reformulate it a bit.
2) “A virtual third place must create an environment that attracts diverse community members to join in and participate with the discourse.” (Soukup, 434)
If you don't know the band OK GO then you obviously have not really spent any time on the internet in the past three(ish) years.
OK GO is a band that managed to go from relatively unknown obscurity (not total, they had been around for a while doing a few good things) to huge popularity almost overnight thanks to this YouTube video:
The video is a music video that the band shot themselves with nothing more than a camera, a couple borrowed treadmills and the choreography of a band members sister. The band posted the video onto YouTube and shared it with their friends and fans, who loved it. How could you not love that video??
From there, the magic of the interweb took over. This video started getting passed around by EVERYONE. This video went seriously viral. Seriously, even my dad has seen this video. The video that was posted officially by OK GO has a play count of over 50 million. Plus, there are other copies of the video on YouTube that also have well over a million plays.
One of the things that made this sharing of the video even more possible was the embed code that anyone could take off of YouTube to post the video on any other website. The band loved that and actually encouraged it.
This video propelled them into the public spotlight and even helped them to gain a spot performing at the MTV Video Music Awards and have the song featured on one of the Rock Band video games' many incarnations.
Fast forward to the fall of 2009. The band released a new album and put together a new low budget, but fun and awesome music video for a song called "This Too Shall Pass". Their record label, EMI, put the video up onto YouTube, but like all their other artists official music videos, turned off the embedding feature. That meant people could watch it only on the YouTube site. For this reason you'll have to click here to see the video.
The band was not happy about this. This lead to a huge fight with their record label over the issue. The band eventually went on to develop a second music video for the song outside of their record label with funding from State Farm Insurance. This one however could have the embed feature included with it. In my opinion this video is better than the first one:
This video was posted about a week ago and the official version already has almost 8 million plays! Also this week, the band left EMI to start their own label and handle all their own business. The band left their MAJOR RECORD LABEL because of how strongly they felt about being able to share things on the internet.
This is a band that understands the power of the general public and the internet. They became famous because of a viral video and they wanted to continue down that route, because they know it has so much more potential.
Other businesses. especially the music industry, need to see the power of the internet and the social networks of people around the world and think really hard about a way to make it work for them as well.
I originally started this blog to explore where the worlds of PR and social media meet. I also thought that it would be a great platform to talk about my journey into the professional world of both these things.
Lately I've been focusing it solely on my job search and not so much on the other stuff, so I'm going to try to mix the two together a bit more, starting now.
I started this blog off with a video that showed how the internet was changing our world, so it's only appropriate that I continue showing these videos as they keep getting made. I find the info in these videos to be both amazing and sometimes shocking.
This one is called The State of the Internet and was released a few weeks ago. If you haven't seen it already, here's your chance:
Sheldon Levine is the community manager for Sysomos, acting as his company’s public face to connect with its many audiences around the globe. Having emerged as a thought leader in the digital world, Sheldon’s engaging communication style has helped countless numbers of organizations understand how they can leverage social media to boost their business success. Through community outreach, new media marketing and public relations, Sheldon illustrates how social media monitoring and analytics lead to improved customer relationships and measurable ROI.
Sheldon is co-founder of a weekly Twitter chat, #SMmeasure, that focuses on the use of social media and how to measure its results. With a Masters in Professional Communication, Sheldon has taken his traditional PR training to a new level, transferring it into the realm of social media and adding his own personal twist to wake people up to all that social media can be.
When he's not online for work you can find Sheldon online having fun. This includes trying to keep over four blogs constantly updated (key word is "trying").
• Acts as the public face for Sysomos & Marketwire, online and off
• Uses community outreach, new media marketing, and PR techniques to significantly increase the profile of the company
• Speaks at conferences, schools and events on behalf of Sysomos to further position the company as an industry leader
• Liaise with both new and traditional media to secure coverage in a variety of key print and online outlets
• Writes blog posts, reports, social media strategies, client emails and other outbound communications
• Founded #smmeasure, the Twitter chat and community that facilitates discussion about social media measurement and analysis
• Helped in the planning and execution of rebranding Marketwire into a social communications company
• Implemented internal use of social communication to keep employees fully connected
• Currently runs and writes for multiple blogs
• Topics of blogs vary from PR & social media, travels, personal thoughts and the sharing of interesting finds which are deemed “cool”
• Traffic and subscribers to each blog is constantly growing thanks to promotion through online channels such as different social networks such as Twitter and Facebook and blog networks such as Technorati
Blog Samples
• A Geek in PR – http://geekNpr.blogspot.com
• Get Hep To This – http://get-hep.tumblr.com
• A-D-D On Paper (Sort Of) – http://a-d-d-onpaper.blogspot.com
• Founded the marketing and promotions company that specialized in party events
• Hosted events at different venue locations across Toronto such as West Lounge and Piccadilly Circus
• Coordinated and ran print and online marketing campaigns for all events
• Successfully brought out crowds of 150 people or more to each event
• Successfully organized up to five shows/ concerts per month in different markets across the United States.
• Constantly recognized and won awards for being the company’s top booking agent
• Wrote copy for band finding strategies using social network contact which had a high response rate at Supernova Entertainment
• Wrote scripts for booking agents at Supernova Entertainment
• Significantly increased Supernova.com’s user base of bands and music fans through web 2.0 marketing initiatives
• Primary contact and liaison between all artists, venues, local representatives and Supernova for all concerts in the United States
• Responsible for viral marketing for the bands 2008 North American tour
• Attracted new fans along the band’s tour route through connecting via social networks such as Myspace
• Initiated contact with local media along the tour route including local papers, magazines and music blogs
• Assisted in booking to fill dates after tour has started
o Arranged and planned details for events such as Bar/Bat Mitzvah’s, Weddings, Sweet 16’s and corporate events
o Provided entertainment and stimulated crowds for all events
o Assisted with everyday office administration for the musical artist management firm, including; secretarial duties, research for tours, contacting of promoters and total reorganization of inventory in the stock room